Everything You Need to Know About Thinkific’s Pricing in 2023

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If you want to create and sell online courses, you’ve likely encountered Thinkific, one of the market’s most popular online course platforms. But with so many pricing options, how do you know the best fit for you and your business? 

In this article, we will closely examine Thinkific’s latest pricing plans, including their features, limitations, and which one is the best fit for your specific needs. 

So whether you’re just starting or looking to grow your online course business, keep reading to learn everything you need about Thinkific pricing in 2023!

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Thinkific Pricing Overview

Thinkific offers five different pricing plans, with each having its features and limitations. Let’s take a closer look at what each plan includes:

  • Free Plan – As the name suggests, this plan is free of charge and ideal for those just starting online courses. It includes unlimited courses, quizzes, and students but has some limitations, such as no access to email marketing and no course certificates.
  • Basic Plan – The Basic plan starts at $36/month (billed annually). It includes all of the features of the Free plan, plus additional features such as email marketing and course certificates. However, it still has some limitations, such as no access to affiliate marketing or course bundles.
  • Start Plan – The Start plan starts at $74/month (billed annually). It includes all of the features of the Basic plan plus additional features such as affiliate marketing, course bundles, and advanced customization options. However, it still has limitations, such as no access to onboarding calls or the Grow package.
  • Grow Plan – The Grow plan starts at $149/month (billed annually) and includes all of the features of the Start plan, plus additional features such as priority support, group coaching calls, and advanced integrations. However, as featured in the next plan, it still has limitations, such as no access to onboarding calls.
  • Thinkific Plus – The Thinkific Plus plan is Thinkific’s most comprehensive plan and includes all of the features of the Growth plan, plus additional features such as a dedicated account manager, a custom domain, and up to 50 admins. The pricing for this plan is custom and varies based on the user’s specific needs.

When it comes to billing options, Thinkific offers both monthly and annual billing. Annual billing can save you up to 25% on your subscription, making it a great option for those committed to using the platform long-term.

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Thinkific Free Plan

The Free plan offered by Thinkific is a great option for those who are just starting with online courses and want to try out the platform without committing to a paid plan. 

Features

Here are some of the key features of the Free plan:

  • Unlimited courses, students, and quizzes
  • Basic integrations with email marketing tools such as Mailchimp and AWeber
  • Customizable course player
  • Secure cloud hosting
  • Access to Thinkific’s free training and support resources

Limitations

While the Free plan has many great features, it has some limitations you should be aware of. These include:

  • No access to email marketing beyond the basic integrations
  • No access to course certificates or completion tracking
  • No access to affiliate marketing or course bundles
  • Limited customization options
  • No access to phone or priority support

Despite these limitations, the Free plan can still be a great option for those just starting online courses and wanting to test the waters before committing to a paid plan. 

However, if you’re looking for more advanced features and customization options, consider upgrading to one of Thinkific’s paid plans. In the next section, we’ll look closer at the features and limitations of each paid plan offered by Thinkific.

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Thinkific Basic Plan

The Basic plan offered by Thinkific is the first paid plan and is a great option for those who want to take their online courses to the next level. 

Features

Here are some of the key features of the Basic plan:

  • All features of the Free plan
  • No transaction fees
  • Access to email marketing beyond the basic integrations
  • Access to course certificates and completion tracking
  • Ability to create coupons and promotions
  • Custom domain support
  • Access to Thinkific’s Zapier integration

Limitations

While the Basic plan has many great features, it has limitations you should know. These include:

  • No access to affiliate marketing or course bundles
  • Limited customization options
  • No access to phone or priority support

Despite these limitations, the Basic plan can still be a great option for those who want to take their online courses to the next level and have access to more advanced features. 

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Thinkific Start Plan

The Start plan offered by Thinkific is designed for those who want to create and sell online courses with more advanced features and customization options. Suited for small to medium entrepreneurs, it is a great option for those who want more advanced features and customization options.

Features

Here are some of the key features of the Start plan:

  • All features of the Basic plan
  • Access to affiliate marketing and course bundles
  • Advanced customization options
  • Priority support

Limitations

While the Start plan has many great features, it may lack a few vital ones. These include:

  • A limited number of admin accounts
  • No access to the onboarding package or growth package
  • No access to white-labeling or single sign-on (SSO) features

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Thinkific Grow Plan

The Grow plan offered by Thinkific is designed for those who want to scale their online course business and have access to even more advanced features and support options. Being the most recommended plan by Thinkific, it is ideal for seasoned creators, passionate businesses, and even determined non-profits.

Features

Here are some of the key features of the Grow plan:

  • All features of the Start plan
  • Onboarding package and growth package
  • White-labeling and single sign-on (SSO) features
  • Advanced integrations with tools such as Salesforce and Segment
  • Advanced reporting and analytics
  • Unlimited admin accounts

Limitations

While the Grow plan has many great features, it doesn’t offer enough for other features. These include:

  • Higher price point compared to other plans
  • No access to phone support

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Thinkific Plus

Thinkific Plus is a custom enterprise-level plan for large businesses and organizations with unique needs. If you work with or own an established business with needs that the other plans can’t meet, Thinkific Plus may be the right choice. 

Features

Here are some of the key features of the Thinkific Plus plan:

  • All features of the Grow plan
  • Custom domain setup and white-labeling options
  • Dedicated account manager
  • Advanced security and compliance features
  • Advanced integrations with tools such as Shopify and WordPress

Limitations

Since the Thinkific Plus plan is custom-tailored to each business, the limitations will vary based on the organization’s specific needs. However, some potential limitations of the Thinkific Plus plan may include the following:

  • Higher price point compared to other plans
  • Longer setup time due to customizations
  • Minimum user count requirements

In the next section, we’ll compare the pricing and features of each plan side-by-side to help you decide which plan is right for your specific needs.

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Conclusion

Now that we’ve explored each of Thinkific’s pricing plans in detail let’s summarize the key takeaways:

  • Thinkific offers five different pricing plans: Free, Basic, Start, Grow, and Thinkific Plus.
  • Each plan offers different features and limitations, with pricing ranging from free to custom enterprise-level pricing.
  • A Free plan is a good option for those just starting with online course creation, while the Thinkific Plus plan is tailored to the specific needs of large organizations.
  • The Basic, Start, Grow, and Thinkific Plus plans are great for businesses and entrepreneurs looking to scale their online course business.

Ultimately, the best plan for you will depend on your specific needs and budget. We recommend reviewing the features and limitations of each plan before making a decision. By doing so, you can ensure that you choose the plan that best fits your business goals and objectives.

In conclusion, Thinkific’s pricing plans offer a range of features and pricing options to meet the needs of businesses and individuals at various stages of online course creation. With the right plan and tools, you can easily create and sell online courses and reach your audience worldwide.

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