How to Make Money Teaching Online with Thinkific: A Comprehensive Guide


As the world becomes increasingly digital, more and more people are looking to learn new skills and knowledge from the comfort of their homes. Online course platforms like Thinkific have emerged as a popular way for instructors to monetize their expertise by creating and selling courses online. 

But just how much can you make teaching on Thinkific? This article aims to answer that question and provide tips on maximizing your earnings through effective course creation, pricing, and marketing strategies. 

So if you’re interested in making money from teaching online, read on to discover how Thinkific and other online course platforms can help you achieve your goals.


Earning Potential of Teaching on Thinkific

If you’re considering using Thinkific to create and sell courses online, it’s important to have a realistic understanding of the earning potential. Several factors can affect how much you can earn, including the following:

Factors that Affect Earnings on Thinkific

  • Course topic: Courses that teach in-demand skills or knowledge may be more likely to attract students and generate revenue.
  • Course quality: High-quality courses with engaging content, clear instruction, and interactive features are more likely to receive positive reviews and attract repeat students.
  • Course price: Setting the right price for your course is crucial. A price that’s too high may deter potential students, while a price that’s too low may undervalue your expertise.
  • Marketing: Effective strategies can help you reach a wider audience and attract more students.

Realistic Earnings Expectations

While there’s no guarantee of success, many instructors have found financial success on Thinkific. According to the platform, the top 10% of instructors earn around $8,000 per month, while the top 1% can earn up to $100,000. However, it’s important to have realistic expectations based on your course topic, quality, and marketing efforts.

Examples of Successful Thinkific Instructors

Many examples of instructors who have achieved significant financial success on Thinkific. For example, Kari Samuels, a spiritual teacher and psychic, has earned over $1 million by selling courses on the platform. Similarly, Jon Youshaei, a former YouTube executive, has earned over $400,000 by teaching courses on creating viral videos. These success stories show significant earning potential on Thinkific for those who create high-quality courses and market them effectively.


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Strategies for Maximizing Earnings on Thinkific

To maximize your earnings on Thinkific, you must create a high-quality course, set the right price, and market it effectively. Here are some strategies to help you achieve these goals:

1.  Creating a High-Quality Course

    • Define your target audience: Identify your ideal student, and their learning needs to create a course that meets their expectations.
    • Create engaging content: Use multimedia formats, such as videos, images, and quizzes, to keep students engaged and motivated.
    • Clear instructions: Communicate course objectives and instructions to students to help them achieve their learning goals.
    • Encourage interaction: Foster a community of learners by encouraging discussions, feedback, and collaboration.

2. Setting the Right Price for Your Course

    • Research the market: Conduct market research to understand the value of similar courses in your niche.
    • Consider the perceived value: Price your course based on its perceived value to students.
    • Test different prices: Experiment with different price points to find the sweet spot that maximizes your earnings while still attracting students.

3. Marketing Your Course Effectively

    • Build your brand: Create an identity that reflects your expertise and appeals to your target audience.
    • Use social media: Leverage social media platforms to promote your course and engage with potential students.
    • Offer discounts: Use promotional discounts to incentivize students to enroll in your course.
    • Collaborate with others: Partner with influencers or brands in your niche to reach a wider audience.

By implementing these strategies, you can increase your chances of success on Thinkific and maximize your earnings potential.


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Additional Revenue Streams on Thinkific

In addition to creating and selling courses, there are several other ways to earn money on Thinkific. Here are three additional revenue streams you can consider:

Upselling Additional Courses

Once a student has enrolled in one of your courses, you can upsell them on additional courses that complement their learning journey. For example, if you’re teaching a course on graphic design, you can offer a more advanced course on UI/UX design to students who have completed the introductory course.

Offering Coaching or Consulting Services

If you have expertise in a particular field, you can offer coaching sessions or consulting services to students who want more personalized guidance. You can, for instance, provide one-on-one sessions, group coaching sessions, or even a VIP package that includes both coaching and access to your courses.

Affiliate Marketing

You can also earn money on Thinkific through affiliate marketing. Referrals involve promoting other people’s courses or products and earning a commission for each sale through your referral link. To succeed at affiliate marketing, you need to identify products relevant to your niche and audience and authentically promote them.


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Teaching on Thinkific can be a lucrative way to earn money online, but it requires careful planning and execution. This comprehensive guide has covered several key strategies for maximizing your earnings on Thinkific.

To recap, you can increase your earnings potential on Thinkific by:

  • Creating a high-quality course that meets the needs of your target audience
  • Setting the right price for your course based on market research and perceived value
  • Marketing your course effectively to reach a wider audience
  • Exploring additional revenue streams such as upselling additional courses, offering coaching or consulting services, and affiliate marketing

By implementing these strategies, you can increase your chances of success on Thinkific and make a meaningful income teaching online.

In conclusion, teaching on Thinkific is a viable option for those looking to monetize their expertise and reach a global audience. With the right approach and dedication, you can create a thriving online course business on Thinkific.

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