Preselling is a powerful marketing strategy that can help course creators build excitement and anticipation for their course before it even launches. By preselling a course, you can generate revenue and gauge interest before investing time and resources into creating the content.
Thinkific is an ideal platform for preselling courses, with features that make it easy to create, market, and sell presell courses. With its user-friendly interface and robust course creation tools, Thinkific can help you build a successful presell course that generates buzz and drives sales.
In this article, we will explore the benefits of preselling courses and how Thinkific can help you create a successful preselling course that maximizes revenue and engagement.
Preselling is the process of marketing and selling a course before it is officially launched. By preselling a course, you can generate interest and build excitement among your audience while also generating revenue before investing time and resources into creating the course.
Benefits of preselling courses
There are several benefits to preselling courses, including:
- Revenue Generation: Preselling allows you to generate revenue before your course is even created, helping to offset the costs of course development and marketing.
- Feedback and Validation: Preselling also provides an opportunity to gather feedback and validate your course idea before launching it. This can help you refine your course content and ensure that it meets the needs of your audience.
- Audience Engagement: Preselling can also help to build engagement and excitement among your audience, creating a sense of anticipation and community around your course.
Examples of successful presell campaigns
Many successful online course creators have used preselling to build momentum and generate revenue before launching their courses. For example, Marie Forleo’s B-School course has generated millions of dollars in presales, while Amy Porterfield’s Digital Course Academy has generated over $11 million in presales.
Overall, preselling is a powerful strategy that can help course creators build revenue, gather feedback, and engage their audience before launching their courses.
How Thinkific Supports Preselling
Overview of Thinkific’s features that support preselling
Thinkific is an online course platform that offers a range of features and tools designed to support preselling. Here are some of the ways that Thinkific can help you presell your courses:
- Pre-Launch Pages: With Thinkific, you can create pre-launch pages to build excitement and collect email addresses from interested prospects. These pages can include information about your course, as well as opt-in forms for your email list.
- Payment Processing: Thinkific also supports payment processing for presales, allowing you to collect payment from customers before your course is officially launched. This can help you generate revenue and offset the costs of course development.
- Drip Content: Thinkific’s drip content feature allows you to release course content gradually over time, which can be particularly useful for preselling courses. By releasing content on a schedule, you can create a sense of anticipation and keep your audience engaged.
- Course Bundles: Thinkific also supports course bundles, which can be used to offer special discounts or bonuses to customers who purchase your course during the presale period.
Benefits of using Thinkific for preselling
Using Thinkific for preselling has several benefits, including:
- Increased Revenue: By preselling your courses on Thinkific, you can generate revenue before your course is even launched, helping to offset the costs of course development and marketing.
- Early Feedback: Preselling on Thinkific also provides an opportunity to gather feedback and validate your course idea before launching it. This can help you refine your course content and ensure that it meets the needs of your audience.
- Improved Engagement: Finally, preselling on Thinkific can help to build engagement and excitement among your audience, creating a sense of anticipation and community around your course.
Overall, Thinkific provides a range of features and tools that make it an excellent platform for preselling courses. Whether you’re looking to generate revenue, gather feedback, or engage your audience, Thinkific has the tools you need to succeed.
Creating a Presell Course on Thinkific
Steps to create a presell course on Thinkific
If you’re looking to presell your course, Thinkific offers a number of features and tools to help make that process as smooth and effective as possible. Here are some steps to help you create a presell course on Thinkific:
- Set up your Thinkific account: First, create a free account on Thinkific and choose a plan that suits your needs. Then, navigate to your dashboard and click “Create a Course” to get started.
- Create your course content: Once you have access to the course creation page, you can start building your presell course. You’ll need to create your course content, including your video lessons, quizzes, assignments, and any other materials you want to include.
- Set up your presell landing page: Once you’ve created your course content, you can set up a presell landing page to promote your course. Thinkific offers a variety of customizable templates for landing pages, so you can create a page that reflects your branding and communicates the value of your course.
- Add payment options: With Thinkific, you can easily set up payment options for your presell course, allowing your students to pay for the course upfront or in installments. You can also choose to offer a free trial or a money-back guarantee to incentivize purchases.
Tips for Creating a Successful Presell Course
- Set a clear release date: One of the benefits of preselling your course is that you can create buzz and anticipation before the course is actually available. To do this effectively, make sure you set a clear release date for your course and communicate it to your audience.
- Focus on the value: When creating your presell landing page and promotional materials, be sure to focus on the value of your course and what students will gain from taking it. Use persuasive language and emphasize the benefits of your course.
- Offer exclusive bonuses: To encourage students to buy your presell course, consider offering exclusive bonuses or perks that they won’t get if they wait until the course is available to the public. This could be anything from a private coaching session to a discount on future courses.
By following these steps and tips, you can create an effective presell course on Thinkific and generate interest and revenue before your course is even available to the public.
Launching a Presell Course on Thinkific
Once you have created your presell course on Thinkific, the next step is to launch it successfully. Here are some best practices for launching a presell course on Thinkific:
Set a launch date:
Choose a specific date and time to launch your course, and create a sense of urgency by reminding potential students of the upcoming launch.
Before your launch date, build excitement by sharing teasers, behind-the-scenes glimpses, and sneak peeks of your course content on social media, email newsletters, and other channels.
Create a launch plan:
Plan out your launch activities, such as webinars, social media posts, and email marketing campaigns, to ensure that you have a cohesive and effective launch strategy.
To encourage people to enroll in your presell course, consider offering early-bird discounts, bonuses, or exclusive content.
Leverage your network:
Reach out to your existing network of contacts, such as colleagues, friends, and family, to spread the word about your course and encourage them to share it with their own networks.
Monitor and adjust:
Keep an eye on your launch metrics, such as enrollment numbers and engagement rates, and adjust your launch plan as needed to ensure that you are meeting your goals.
By following these best practices, you can launch your presell course on Thinkific successfully and attract a motivated group of students who are eager to learn from you.
Maximizing Sales with Presell Courses on Thinkific
Preselling a course is a powerful strategy for maximizing sales on Thinkific. By generating interest and buzz for your course before it even launches, you can create a sense of urgency and anticipation that can lead to more sales.
One effective strategy for maximizing sales with presell courses is to offer incentives or bonuses for early adopters. This could include exclusive access to additional course materials, one-on-one coaching sessions, or discounted pricing.
Another key to success is to build a strong email list and use it to promote your presell course. Thinkific’s integration with email marketing platforms like ConvertKit can be a powerful tool for reaching potential customers and building excitement around your course.
Finally, it’s important to track your progress and adjust your strategy as needed. Analyze your presell course metrics and use this data to refine your approach and make improvements that will drive more sales.
By following these best practices, you can leverage the power of presell courses to maximize sales and build a successful online course business on Thinkific.
Preselling courses can be a powerful strategy for course creators to generate buzz and maximize sales. With Thinkific’s robust platform, creating and launching a presell course has never been easier. By following best practices for creating and promoting a presell course, course creators can maximize their sales potential and create a successful launch.
We encourage readers to explore Thinkific’s presell course features and start experimenting with preselling for their own courses. With the right strategy and approach, preselling can help take their course sales to the next level.