Thinkific and ConvertKit


In this article, we’ll be discussing the benefits of using Thinkific and ConvertKit together. If you’re an online course creator, you already know the importance of having a reliable course platform and an effective email marketing strategy. By integrating Thinkific and ConvertKit, you can streamline your course sales and email marketing efforts, resulting in increased revenue and a more engaged audience. In this article, we’ll be covering the key features and benefits of Thinkific and ConvertKit, as well as best practices for using the two platforms together.


What is Thinkific?

Thinkific is an all-in-one online course platform that enables course creators to build, market, and sell their courses online. The platform offers a user-friendly interface that makes it easy to create and customize course content, as well as a range of features designed to help you grow your audience and increase course sales.

Some of the key features and benefits of Thinkific include:

  • Customizable course pages and branding options
  • Drag-and-drop course builder
  • Multiple pricing options, including subscriptions and payment plans
  • Drip content functionality for releasing course content over time
  • Built-in course analytics to track student progress and engagement
  • Integrations with third-party tools like Zoom and Google Analytics

Numerous successful courses have been hosted on Thinkific. For example, the online course platform has been used by popular business gurus like Marie Forleo and Amy Porterfield to host their courses. Other successful courses hosted on Thinkific include those in fields such as fitness, wellness, and personal development. The platform’s versatility makes it an excellent choice for anyone looking to create and sell their own online course.


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What is ConvertKit?

ConvertKit is an email marketing platform that helps businesses and content creators connect with their audiences through targeted email campaigns. The platform is designed to be user-friendly, making it easy for even those with limited experience in email marketing to create effective campaigns.

Some of the key features and benefits of ConvertKit include:

  • Advanced automation tools for creating personalized and targeted email campaigns
  • Customizable email templates and forms to match your brand
  • Ability to create segmented email lists based on subscriber behavior and interests
  • Integration with other marketing tools, such as landing page builders and e-commerce platforms
  • Detailed analytics and reporting to track email campaign performance

Numerous successful email marketing campaigns have been run using ConvertKit. For example, the platform has been used by popular bloggers like Pat Flynn and Joanna Penn to grow their email lists and promote their products. ConvertKit’s automation features are particularly useful for creators who want to deliver targeted content to their subscribers based on their interests and behavior.

Integration of Thinkific and ConvertKit

Integrating Thinkific and ConvertKit can offer several benefits to online course creators. By combining the two platforms, creators can streamline their email marketing efforts and increase their course sales. Here are some benefits of integrating Thinkific and ConvertKit:

Automatically adding students to email lists: 

When someone enrolls in your Thinkific course, you can automatically add them to a relevant email list in ConvertKit. This helps you send targeted emails to your students based on their course progress and interests.

Personalizing email content:

 ConvertKit’s advanced automation features enable you to personalize the email content you send to students based on their course progress and engagement. This can help increase student engagement and retention.

Automating course sales emails: 

You can use ConvertKit to automate your course sales emails, making it easier to convert leads into paying customers.

Integrating Thinkific and ConvertKit is a straightforward process. To get started, you’ll need to connect your Thinkific and ConvertKit accounts. From there, you can set up triggers that will automatically add students to email lists or send automated emails based on their course activity.

Several successful integration examples between Thinkific and ConvertKit exist. For example, the one-course creator used the integration to send personalized welcome emails to students when they enrolled in her course, which led to increased student engagement and better retention rates. Another creator used the integration to automate his course sales funnel, resulting in increased course sales and revenue.


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Best Practices for Using Thinkific and ConvertKit Together

To make the most of the Thinkific and ConvertKit integration, here are some best practices to follow:

Create targeted email lists: 

Use ConvertKit to segment your email list based on your students’ course interests and progress. This will help you deliver more relevant content to your subscribers and increase engagement.

Use automation to your advantage: 

Set up automated email campaigns in ConvertKit to welcome new students, remind them of upcoming course deadlines, and promote related courses or products.

Customize your email templates: 

Customize your email templates to match your brand and make your emails stand out in your subscribers’ inboxes.

Track your results: 

Use the analytics and reporting features in both Thinkific and ConvertKit to track your email and course performance. This will help you identify what’s working and what’s not, so you can make data-driven decisions to improve your results.

Continuously improve your email campaigns: 

Use A/B testing to test different email subject lines, content, and calls to action to optimize your email open and click-through rates.

By following these best practices, you can leverage the integration between Thinkific and ConvertKit to maximize your course sales and email list growth. Remember to keep experimenting and testing to find the strategies that work best for your specific audience and business goals.


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In conclusion, integrating Thinkific and ConvertKit can be a powerful combination for online course creators. By leveraging the unique features of each platform, you can create more targeted email campaigns, improve student engagement, and increase course sales.

In this article, we discussed the key features and benefits of both Thinkific and ConvertKit, as well as best practices for using them together. By following these tips, you can optimize your integration and see better results.

We encourage you to give Thinkific and ConvertKit a try together and see how they can benefit your online course business. With the right strategy and tools, you can create a seamless student experience and grow your email list and course sales.

So, what are you waiting for? Try out Thinkific and ConvertKit today and take your online course business to the next level!

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