Add Copy To a Video Content in Thinkific


Adding copy to video content is an important part of creating engaging, informative videos. Copy helps set the context for a video and can add additional information that may not be obvious from just watching the visuals. It can also help search engines better understand what your videos are about, making them more easily found when users are searching for related topics.

Thinkific is a powerful platform for creating and selling online courses, but it can also be used to easily add copy to any video content you create or upload. With Thinkific’s built-in text editor, you can quickly and easily add captions and subtitles to your videos, as well as descriptions that provide additional details about the content of each video


Planning Your Video Content

Understanding your audience:

The first step in creating video content with Thinkific is to understand who your audience is and what kind of content they would find most engaging. You should consider their interests, needs, and level of knowledge when planning the content for your video. This will help you create an effective and engaging video that resonates with your viewers.

Creating a script or outline for your video:

Once you know who your target audience is, you can start creating a script or outline for the video. This should include key points that you want to make and how you want them to be presented in the video. It’s important to keep it concise and focused so that viewers don’t get overwhelmed by too much information at once.   

Determining where the copy should be added:  

When adding copy to a video using Thinkific, it’s important to think carefully about where it should go in order to maximize its impact on viewers. You may decide to add copy at certain points throughout the video or incorporate it into title cards at the beginning or end of each scene. It’s also important to consider how long each piece of text should appear on screen so as not to overwhelm viewers with too much information at once.

Adding Copy to Your Video in Thinkific

Uploading your Video to Thinkific:

Thinkific allows you to easily upload videos directly into your courses or other content areas on the platform. You can also embed videos from YouTube, Vimeo, or Wistia and customize the player settings as needed.

Adding copy to your video using the caption tool:

Once you have uploaded a video, you can add captions by clicking on the “Caption” tab in the video editor. This will open up a new window where you can type out text for each part of your video. The captions are automatically synced with the audio track and will appear at different points throughout your video based on what words were spoken.

Customizing the appearance of your Captions:

You can further customize how captions appear in your videos by adjusting their font size, color, style, and position within the frame. Additionally, if needed, you can also translate captions into multiple languages so that viewers all around the world can understand them properly.


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Advanced Tips for Adding Copy to Video Content in Thinkific

When it comes to adding copy to video content in Thinkific, there are a few advanced tips that can help ensure your videos are effective and engaging. Here are some strategies for making the process smoother and more successful:

Using Captions for Accessibility:

Adding captions to your videos is an important part of ensuring they’re accessible to people with hearing impairments. Fortunately, Thinkific makes it easy to add captions—simply upload a standard caption file (such as an SRT) or use their built-in caption editor. This allows you to time your captions correctly and make sure they’re accurately synced with the audio track.

How To Time Your Captions Correctly:

Timing captions correctly can be tricky, but fortunately, Thinkific has tools available that make it easier. You can preview the timing of each line before you publish them by clicking on any line in the editor window and then pressing play. This will allow you to fine-tune the timing of each caption so that it matches up perfectly with the audio track.

Strategies for Making Your Copy Engaging and Effective:

The copy included in your video content should be both engaging and effective. To do this, try using storytelling techniques such as metaphors or analogies; explain concepts visually; break down complex topics into smaller chunks; provide concrete examples; use humor where appropriate; and, most importantly, keep things concise.


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Common Mistakes to Avoid

When it comes to adding copy to video content in Thinkific, there are common mistakes that users should try to avoid. Here is a breakdown of what mistakes to look out for:

Using Too Much Copy or Too Little:

It is important to strike the right balance between using too much copy and not enough when adding captions or subtitles. Too much text can be overwhelming and make it difficult to read, while too little can leave viewers confused. It is best practice to keep each caption concise but informative.

Common Formatting Errors To Watch Out For:

Formatting errors can cause confusion and ruin the overall aesthetic of your captions or subtitles. Common formatting issues include incorrect font size/type, incorrect color combination, and misplaced punctuation marks. It is important that you double-check your captions before publishing them to ensure they are visually appealing and easy to understand.

Tips for Proofreading Your Captions:

Proofreading your captions is essential for ensuring accuracy and legibility. When proofreading, check for spelling mistakes, typos, grammar errors, incorrect word choices, incomplete sentences, etc. Additionally, it is important that you use language that caters specifically to your audience in order for them to fully comprehend the content presented in the video. 


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Recap of the importance of adding copy to video content:

Adding copy to a video is an important step in creating engaging and effective content for your learners. A copy can help draw attention to key points, add context, and make it easier for viewers to understand what is being said or shown in the video. In addition, a copy can also help optimize your videos for search engines and improve accessibility for people with hearing impairments or language barriers.

Final thoughts on using Thinkific to add copy to your videos:

Thinkific makes it easy to add text-based annotations, captions, and subtitles directly into your videos. With these tools, you can create compelling content without the need for additional software or services. Plus, Thinkific’s user-friendly interface makes it simple to edit and manage all of your videos in one place. Ultimately, Thinkific is an ideal platform for creating interactive courses with high-quality video content that engages learners from start to finish.

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