What Happens when Email is Integrated with Thinkific


Integrating your email service with Thinkific provides a range of benefits, such as increased automation, improved course delivery, and better student engagement. In this article, we will explore the advantages of integrating an email service with Thinkific and explain how the integration works.

The integration process is actually quite straightforward: you simply connect your email service to Thinkific’s platform using an API key or other authentication method provided by your provider. Once connected, you can then set up automated emails for specific events in your course (such as when a student enrolls or completes a lesson). You can also use the integration to send out targeted messages to students based on their progress in the course.


Setting Up Your Email Integration

How to find and set up the email integration in Thinkific:

Thinkific provides a range of integrations for connecting your email service provider with your online course platform. To access this feature, simply log into your Thinkific account and navigate to the Integrations tab in the left-hand menu. From here, you will be able to select from a list of supported email service providers.

Connecting your email service provider:

Once you have selected an email service provider, you will need to enter your credentials into the provided fields. This is usually done by entering an API key or OAuth token that can be found within your chosen email service provider’s dashboard. Once all the necessary information has been entered, simply click ‘Connect’ and follow any additional instructions that appear on the screen.  

 Once connected, Thinkific will automatically sync data between your course platform and email service provider, allowing you to send automated emails as well as track performance metrics such as open rates and click-throughs.


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Benefits of Email Integration

Automating email communication with students:

Integrating your email service with Thinkific makes it easy to automate emails for various tasks such as course completion notifications, enrollment confirmations, and account activation messages. This can help save time and ensure that important communications are sent out in a timely manner.

How to use email to promote your courses:

By integrating your emails with Thinkific, you can quickly set up automated campaigns to promote your courses to potential students. You can create custom emails featuring course highlights and send them at specific intervals or trigger them based on student behavior. This is an effective way to reach more people and increase sales.

Personalizing your emails to students:

With Thinkific’s integration with popular email services like Mailchimp and ConvertKit, you can easily customize your emails according to the interests of each individual student. This helps create a more personalized experience for each recipient and encourages them to engage with your content, building loyalty over time.


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Common Email Integration Scenarios

Sending welcome emails to new students:

Integrating your email with Thinkific will allow you to send automated welcome emails to new students who sign up for your course. This can help build relationships, strengthen the customer experience, and make it easier for them to learn more about your business and offerings.

Automated email campaigns for course launches:

Utilizing email integration, you can create automated campaigns that are triggered when a student signs up for a course or purchases a product from your store. This allows you to easily stay in touch with customers and keep them informed of upcoming events or promotions related to your courses or products.

Follow-up emails for student engagement:

You can also use the email integration feature to set up follow-up messages that are automatically sent after a certain period of time has passed since the initial purchase. These follow-ups can be used to check in on how students are doing and remind them of important deadlines or tasks they need to complete during their course journey.


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Advanced Tips for Email Integration with Thinkific

Creating custom email templates:

Thinkific provides the ability to create and customize email templates, which allows users to personalize emails sent out from their courses. Customizing these templates can help ensure that the emails are branded correctly and have a consistent look and feel across all communications. It also allows users to add dynamic content such as course information, user details, and more.

A/B testing to optimize email performance:

A/B testing is an important part of optimizing email performance. This involves sending two different versions of an email to two separate groups of recipients, then analyzing the results in order to determine which version performs better. With Thinkific’s integration with popular services like Mailchimp and Constant Contact, users can quickly set up A/B tests and compare them in real time.  

Integrating email analytics to track performance:

In addition to A/B testing, Thinkific allows users to integrate analytics into their emails in order to track open rates, clickthroughs, unsubscribes, bounces, and more. This data can be used to help inform decisions on future campaigns or identify areas where improvements could be made. By utilizing this data effectively it is possible to maximize the effectiveness of any given campaign or communication strategy.


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Common Mistakes to Avoid

When integrating your email with Thinkific, there are a few common mistakes that you should be aware of in order to optimize your newsletter’s success. Here are three mistakes to avoid:

Over-sending emails to students:

It is important not to send too many emails to your students as this can lead to fatigue and unsubscribes. When sending emails, make sure the content is valuable and relevant so that it doesn’t become overwhelming for your students.

Poorly formatted emails:

When constructing an email, keep in mind the aesthetics and design of the message. Make sure the font size is legible and don’t use too many colors or images which may distract from the message you are trying to convey. Additionally, make sure any links included in an email are working correctly.  

Failure to personalize emails:

Personalizing emails gives them a more human touch and increases engagement with readers. Thinkific allows you to use variables such as student names or course titles in order to craft messages that feel more tailored toward individual recipients. Doing so will help increase open rates and foster meaningful relationships with customers.


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Recap of the benefits of email integration with Thinkific:

Integrating your email platform with Thinkific provides numerous advantages, such as automated course enrollment and easier communication with students. It also allows for increased efficiency and automation through automated emails and targeted campaigns. Additionally, integrating your contact list into Thinkific will ensure that your customer data is secure and up-to-date.

Final thoughts on how to get the most out of the integration:

To get the most out of this integration, it is important to have a clear understanding of all the features offered by both platforms as well as their pricing plans. Additionally, utilizing all available features and setting up campaigns accordingly can help maximize the effectiveness of this integration. Lastly, testing different approaches to determine what works best for you can help provide further insight into how best to use these tools in order to gain maximum benefit from them.

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