Are you an online course creator looking to increase your sales and revenue? Then you may have heard of Thinkific – an all-in-one platform for creating, marketing, and selling online courses.
Thinkific is a powerful tool for course creators, but if you want to take your sales to the next level, you must track your conversions. Conversion tracking is essential to understanding your course’s performance, where your customers are coming from, and how to optimize your marketing efforts.
In this article, we’ll explore how to use Thinkific’s Order Tracking Codes feature to track conversions and maximize your online course sales.
What are Order Tracking Codes?
If you’re unfamiliar with Order Tracking Codes, they’re a powerful tool for tracking and analyzing your online course sales. Order Tracking Codes are unique codes that you can add to your Thinkific course checkout pages, allowing you to track where your customers are coming from and which marketing channels drive the most sales.
One of the main benefits of using Order Tracking Codes is that they help you measure the effectiveness of your marketing campaigns. For example, if you’re running a Facebook ad campaign and a Google ad campaign, you can create separate Order Tracking Codes for each campaign and track how many sales are coming from each channel. This practice lets you see which campaign performs better and make data-driven decisions about allocating your marketing budget.
Order Tracking Codes also help you understand your customer behavior and preferences. By tracking which Order Tracking Codes are used the most, you can get insights into which marketing channels and messaging resonate with your target audience. You can use this information to refine your marketing strategy and make your messaging more effective.
In short, Order Tracking Codes are a valuable tool for any course creator who wants to optimize their marketing efforts and maximize their online course sales. The next section will review how to set up Order Tracking Codes in Thinkific.
Accessing and Using Order Tracking Codes for Conversion Tracking
How to Access Order Tracking Codes in Thinkific
To start with Order Tracking Codes in Thinkific, you must first access the Code & Analytics tab in your dashboard settings. Here are the steps to do so:
- Log in to your Thinkific account and click “Settings” in the admin dashboard menu on the left-hand side of your screen.
- From there, select the “Code & Analytics” tab from the top of the page.
- On the left-hand side of the “Code & Analytics” tab, you’ll see two options: Order Tracking Code and Signup Tracking Code. Choose the first option.
- Once you’ve made any changes, click “Save” to ensure your changes are saved.
How to Add Order Tracking Codes to Your Course Checkout Page
Once you’ve accessed the Order Tracking Codes feature, you can add them to your course checkout pages. Here’s how to do it:
- Click the “Create new code” button from the Order Tracking Code section.
- Give your Order Tracking Code a name that’s easy to remember and associate with a specific marketing campaign or channel.
- Choose the type of code you want to use – either a query parameter or a custom parameter – and fill in the appropriate information.
- Click “Save code” to save your changes.
Once you’ve added your Order Tracking Code to your checkout page, you can start tracking conversions. In the next section, we’ll review how to use Order Tracking Codes for effective conversion tracking.
Best Practices for Using Order Tracking Codes
While Order Tracking Codes are a powerful tool for tracking and analyzing your online course sales, it’s important to use them correctly to get the most out of them.
The Dos of Using Using Order Tracking Codes
DO use descriptive names for your Order Tracking Codes so that you can easily identify which marketing channels they correspond to.
DO test your Order Tracking Codes to ensure they’re working properly before launching a marketing campaign.
DO regularly review your Order Tracking Code data to see which campaigns and channels drive the most sales.
DO use Order Tracking Codes with other analytics tools, such as Google Analytics, to get a complete picture of your customer behavior.
The Don’ts of Using Using Order Tracking Codes
DON’T use the same Order Tracking Code for multiple campaigns, as this can make it difficult to track which campaign drives the most sales.
DON’T forget to update your Order Tracking Codes if you change your course checkout page or marketing campaigns.
DON’T rely solely on Order Tracking Codes to make marketing decisions – use them with other metrics and data sources.
Examples of How to Use Order Tracking Codes Effectively
- Use different Order Tracking Codes for each marketing channel, such as email, social media, and paid ads. Doing so will allow you to see which channels drive the most sales and adjust your marketing strategy accordingly.
- Use Order Tracking Codes to track sales from specific campaigns, such as a promotional sale or a limited-time offer.
- Use Order Tracking Codes to track sales from specific audience segments, such as new vs. returning customers or customers from different geographic locations.
How to Track Conversions in Thinkific: Conclusion
Tracking conversions is crucial for maximizing your online course sales, and Thinkific’s Order Tracking Codes make it easy to do just that. By using descriptive Order Tracking Codes for each marketing campaign and regularly reviewing your data, you can gain valuable insights into which campaigns and channels drive the most sales and adjust your marketing strategy accordingly.
In this article, we’ve covered the basics of Order Tracking Codes, how to access and use them in Thinkific, best practices for using them effectively, and how to interpret common conversion tracking metrics. With this knowledge, you’ll be well-equipped to track conversions in Thinkific and optimize your online course sales.
Remember, conversion tracking is an ongoing process, so regularly review your data and adjust your strategy as needed. By continuing to use Order Tracking Codes and other analytics tools, you’ll be able to stay on top of your online course sales and continue to grow your business. Happy tracking!