Thinkific Website Builder – How To Use the Site Builder to Create Landing Pages, etc.


Are you an online course creator looking to build a beautiful and effective landing page to promote your courses? Look no further than Thinkific’s built-in website builder! With this powerful tool, you can easily create and customize landing pages tailored to your brand and optimized for conversions. 

In this article, we’ll show you how to use Thinkific’s website builder to create stunning pages that will help you attract and convert more students. Get ready to take your online courses to the next level with Thinkific!


Getting Started with Thinkific’s Website Builder

To start with Thinkific’s website builder, log in to your Thinkific account and navigate to the “Design Your Site” section from the dashboard menu. You can access the site builder and create your landing pages from there.

One of the most powerful features of Thinkific’s website builder is the wide variety of templates and themes available. Whether you’re looking for a clean and simple design or something more bold and eye-catching, a pre-made page or block template will work for you. You can also select from three of its in-house website themes, each of which you can customize according to your liking. 

Once you’ve chosen a template and theme, it’s time to customize the design to fit your brand and style. You can utilize the drag-and-drop editor, which allows you to add, delete, and move content blocks as needed. 

You can customize fonts, colors, and images to make your landing pages stand out and reflect your brand. With Thinkific’s website builder, you can create landing pages that are beautiful, professional, and effective at converting visitors into students.

Creating Pages with Thinkific’s Website Builder

Thinkific’s website builder offers a variety of page types that can be used to promote your courses and build your brand. Some of the most popular page types include:

  • Course landing pages: designed to showcase the features and benefits of your online course and encourage visitors to enroll
  • Sales pages: optimized for conversion and designed to persuade visitors to make a purchase
  • Thank you pages: displayed after a visitor has enrolled in a course, thanking them for their purchase and providing any additional information they need
  • Home pages: the first page visitors will see when they come to your site, designed to introduce your brand and direct visitors to other pages on your site

Creating a new custom page with the site builder is easy. Simply click the “Custom Page” button and choose the type of page you want to create. From there, you can use the drag-and-drop editor to customize the design, add content, and make any other necessary changes. You can also copy an existing page, saving time if you’re creating multiple pages with similar content.

When designing pages with Thinkific’s website builder, remember a few tips:

  • First, be sure to use clear and compelling headlines that grab visitors’ attention and communicate the benefits of your course. 
  • Second, use high-quality images and videos that showcase your course and make it easy to understand. 
  • Third, ensure your page is easy to navigate and visitors can quickly find the information they’re looking for. 

With these tips in mind, you can create effective, engaging, and optimized pages for conversion.


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Adding Content to Pages

Adding content to your pages in Thinkific’s website builder is as simple as you may think. Using the drag-and-drop editor, you can easily add text, images, and videos. 

To add a content block, click on the type of content you want to add and drag it onto the page. From there, you can customize the content block by adding text, images, or videos and adjusting the formatting.

There are a variety of content blocks available in Thinkific’s website builder, including:

  • Text blocks: used to add headings, paragraphs, and other text-based content
  • Image blocks: used to add images, graphics, and other visual content
  • Video blocks: used to add videos and other multimedia content
  • Testimonial blocks: used to add social proof and build credibility
  • Countdown timer blocks: used to create a sense of urgency and encourage visitors to take action

When creating content for your online course pages, the first thing is to focus on the benefits of your course and how it can help your students achieve their goals. Second, use clear and concise language that’s easy to understand. Lastly, use visual content, such as images and videos, to help illustrate key concepts and make your course more engaging.

Integrating with Third-Party Tools

Integrating Thinkific with third-party tools like email marketing services and payment processors is a great way to streamline your course creation and marketing process. Thinkific offers several integrations with popular tools, making it easy to connect your course with the services you’re already using.

The integration process is straightforward – you only need to go to the Thinkific App Store, where you can find and install the most sought-after third-party tools under the sun. Once you install any available apps to your account, you’ll be prompted to enter your login credentials for the third-party service, and Thinkific will take care of the rest.

Some of the benefits of integrating Thinkific with third-party tools include the following:

  • Streamlining your course creation process: by integrating with tools like Zapier or Webhooks, you can automate tasks like adding new students to your email list or sending out welcome emails.
  • Improving your marketing efforts: by integrating with email marketing services like Mailchimp or Aweber, you can easily create targeted email campaigns to promote your courses and engage with your students.
  • Simplifying your payment process: by integrating with payment processors like Stripe or PayPal, you can quickly and securely process payments from your students and manage your course revenue.


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Optimizing for Search Engines

Optimizing your online course pages for search engines ensures potential students discover your courses. By following some simple optimization tips, you can improve your course pages’ visibility in search engine results pages (SERPs) and attract more students to your courses.

Here are some tips for optimizing your online course pages for search engines:

  • Conduct keyword research: Before creating content for your course pages, it’s important to identify the keywords your target audience uses to search for courses like yours. Several keyword research tools, such as Google Keyword Planner and SEMRush, can help you identify the best keywords to target.
  • Optimize your content for keywords: once you’ve identified your target keywords, incorporate them into your course page content naturally and organically. Be sure to use the keywords in the page title, headings, and body copy, but avoid overusing them, as search engines can see this as spammy.
  • Use metadata effectively: metadata, such as page titles and descriptions, can help search engines understand the content of your course pages. Include your target keywords in your metadata, as this can improve your page’s relevance to search queries.
  • Build high-quality backlinks: backlinks, or links from other websites to your course pages, can improve your site’s authority and help it rank higher in search results. You can build backlinks by creating valuable content that other websites will want to link to or by reaching out to other websites in your niche and asking for a link.


In conclusion, Thinkific’s website builder feature is an essential tool for anyone looking to create and sell online courses. With a user-friendly interface, various templates and themes, and the ability to customize every aspect of your website, you can create a professional and engaging online presence for your courses in no time.

By using the website builder to create landing pages, course pages, and other content, you can attract more students to your courses and build your online course business. Additionally, by integrating Thinkific with third-party tools and optimizing your pages for search engines, you can reach an even wider audience and achieve greater success.

If you haven’t already, we encourage you to try out Thinkific’s website builder for yourself and see how it can help you take your online courses to the next level. With its intuitive design, powerful features, and exceptional support, Thinkific is the perfect platform for creating and selling online courses.


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