Thinkific vs Wix


When it comes to creating online courses, there are many different platforms available to choose from. Two of the most popular options are Thinkific and Wix. Both offer a variety of features and tools to help users create and sell their courses online. However, there are also some key differences between the two platforms. In this article, we’ll compare Thinkific and Wix to help you decide which one is the best fit for your needs.


Course Creation and Management

When it comes to course creation and management, both Thinkific and Wix offer different approaches.

Thinkific’s course creation and management features 

Thinkific is a dedicated platform for online course creation and management. It offers a wide range of features specifically designed to help course creators build and launch their courses quickly and easily. Some of the key features include customizable course templates, a drag-and-drop course builder, quizzes and surveys, student progress tracking, and more.

Wix’s course creation and management features 

Wix, on the other hand, is a website builder that offers a range of features for building websites, including online courses. While Wix does offer course creation and management features, they are not as robust as those offered by Thinkific. Wix’s course creation tools include customizable templates, a course player, quizzes and tests, and progress tracking.

Comparison of the two platforms 

Overall, Thinkific is a better choice for those looking for a dedicated online course creation platform. While Wix does offer some course creation and management features, they are not as comprehensive as those offered by Thinkific. If you are looking to build and launch online courses quickly and easily, Thinkific is the way to go.


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Design and Customization Options

Both Thinkific and Wix offer a range of design and customization options for course creators to make their content visually appealing and engaging.

Thinkific’s Design and Customization Options 

Thinkific provides various design options to customize the course content, including pre-built themes and the ability to create a custom theme. Course creators can also modify the layout of their course pages by adding custom CSS and JavaScript code.

Wix’s Design and Customization Options 

Wix is known for its extensive design options, including a wide range of templates and drag-and-drop website-building tools. It also offers various customization features like color schemes, fonts, and images.

Comparison of the Two Platforms 

While both Thinkific and Wix offer customization features, Wix’s focus on website design may give it an edge in terms of flexibility and creativity. However, Thinkific’s dedicated course creation and management tools make it more suitable for e-learning purposes.


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Marketing and Sales Tools

Both Thinkific and Wix offer marketing and sales tools to help course creators promote and sell their courses.

Thinkific has built-in marketing tools such as email marketing, upsell and cross-sell offers, affiliate marketing, and integration with social media platforms. It also offers advanced analytics to help course creators track their sales and marketing performance.

Wix also offers a range of marketing and sales tools, including email campaigns, social media integration, SEO tools, and integrations with payment gateways. However, its marketing tools are primarily focused on website building and e-commerce, rather than specifically for online courses.

When it comes to marketing and sales tools, Thinkific has more specialized features designed for course creators, while Wix’s tools are more general-purpose and cater to a broader range of business types.

Pricing and Revenue Share

Both Thinkific and Wix offer different pricing plans and revenue share models for their users.

Thinkific Pricing and Revenue Share

Thinkific offers four pricing plans for its users: Free, Basic ($49/month), Pro ($99/month), and Premier ($499/month). With the Basic plan and above, Thinkific charges a transaction fee of 5% on each course sale, and the Premier plan has no transaction fees.

Wix Pricing and Revenue Share

Wix also offers four pricing plans for its users: Connect Domain ($4.50/month), Combo ($8.50/month), Unlimited ($12.50/month), and VIP ($24.50/month). Wix does not charge any transaction fees on sales made through their platform.

Comparison of Pricing and Revenue Share

While Thinkific’s plans are more expensive than Wix’s plans, it’s important to consider the transaction fees that Thinkific charges on course sales. Wix doesn’t charge any transaction fees, so it may be a more cost-effective option for users who expect to sell a lot of courses. However, Thinkific’s Premier plan may be a better option for high-earning course creators who want to avoid transaction fees altogether.


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Thinkific and Wix are two popular platforms for creating and selling online courses. Each platform has its own strengths and weaknesses, making them better suited for different types of users.

Overall, Thinkific is a better option for those who prioritize course creation and management features, as well as marketing and sales tools. On the other hand, Wix is a better option for those who prioritize design and customization options, as well as pricing plans and revenue share models.

Ultimately, the decision between Thinkific and Wix depends on the specific needs and preferences of each user. Consider the features and pricing plans of each platform carefully before making a decision.

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