Thinkific vs Udemy


In today’s digital age, e-learning platforms have become a popular way for people to access educational content from anywhere in the world. Two of the most popular platforms in this space are Thinkific and Udemy. While both offer a wide range of courses and tools for instructors, they differ in several ways. Therefore, it’s important to compare and contrast the two platforms to help determine which is best for your needs. In this article, we will explore the similarities and differences between Thinkific and Udemy to help you make an informed decision.


Course Creation and Management

Thinkific and Udemy offer course creation and management features, although they differ in some aspects.

Thinkific’s Course Creation and Management Features 

Thinkific provides a user-friendly interface that allows course creators to upload a variety of content types, including videos, audio, images, PDFs, and quizzes. It also has a drag-and-drop course builder that enables creators to arrange and customize their course content easily. Additionally, Thinkific offers advanced features such as progress tracking, completion certificates, and drip content, which allows course creators to release course content at a scheduled pace.

Udemy’s Course Creation and Management Features 

Udemy has a course creation tool that enables creators to upload videos, audio, presentations, and documents to create their courses. It also offers quizzes and assignments to assess student learning and a discussion forum where students can interact with each other and their instructor. Moreover, Udemy provides course analytics to help creators track student engagement and course performance.

Comparison of the Two Platforms 

Thinkific is a more comprehensive course creation platform, offering advanced features for course creation, such as drip content and completion certificates. In contrast, Udemy is a marketplace platform that provides a wide range of courses on different topics. However, Udemy’s course creation tools are not as comprehensive as Thinkific’s, and creators have to comply with Udemy’s strict guidelines and revenue-sharing model.

Design and Customization Options

Thinkific’s design and customization options: 

Thinkific offers a wide range of themes and templates for course creators to choose from, enabling them to customize the look and feel of their course website. Additionally, Thinkific’s drag-and-drop editor allows course creators to easily add custom pages, multimedia, and branding elements.

Udemy’s design and customization options: 

Udemy also provides course creators with several themes and templates to choose from, but the platform’s customization options are relatively limited. Course creators can upload a custom banner image and logo, but they cannot customize individual elements of their course pages.

Comparison of the two platforms: 

Overall, Thinkific offers greater flexibility and control over the design and branding of your course website compared to Udemy. Thinkific’s drag-and-drop editor makes it easy to customize pages and elements, whereas Udemy’s options are more limited.


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Marketing and Sales Tools

When it comes to marketing and sales tools, Thinkific and Udemy offer a variety of features to help course creators promote and sell their courses.

Thinkific’s Marketing and Sales Tools 

Thinkific offers a variety of marketing and sales tools, including customizable landing pages, email marketing integrations, affiliate marketing tools, and the ability to offer free trials and coupons to potential students. In addition, Thinkific also offers built-in payment processing and the ability to create payment plans.

Udemy’s Marketing and Sales Tools 

Udemy offers its own suite of marketing and sales tools, including email marketing integrations, the ability to offer free trials and coupons, and an affiliate marketing program. Udemy also offers built-in payment processing and the ability to create payment plans.

Comparison of the Two Platforms 

While both platforms offer similar marketing and sales tools, Thinkific offers more flexibility when it comes to customization and integration with other marketing tools. Additionally, Thinkific’s affiliate marketing tools allow course creators to build their own affiliate programs, while Udemy’s affiliate program is built into the platform. On the other hand, Udemy’s large user base and built-in audience can make it easier to market courses to a wider audience.

Ultimately, the choice between Thinkific and Udemy will depend on the specific needs and goals of the course creator.


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Pricing and Revenue Share

When it comes to pricing and revenue share, Thinkific and Udemy have different models.

Thinkific’s Pricing and Revenue Share 

Thinkific offers multiple pricing plans, starting at $49 per month and going up to $499 per month for their Pro + Growth plan. They also offer a free plan with limited features. Thinkific does not take a percentage of course sales, allowing course creators to keep 100% of their revenue.

Udemy’s Pricing and Revenue Share 

Udemy offers a revenue share model, where course creators receive 50% of the revenue from course sales. However, Udemy frequently offers discounts and promotions, which can reduce the revenue share for course creators. Udemy’s pricing for students varies, with courses priced anywhere from $9.99 to $199.99.

Comparison of the Two Platforms 

Thinkific’s pricing model is more straightforward and transparent, with course creators keeping 100% of their revenue. Udemy’s revenue share model can be less appealing for course creators, but their lower price point can make courses more accessible to students. Ultimately, the choice between the two platforms will depend on the specific needs and goals of the course creator.


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When it comes to creating and selling courses online, both Thinkific and Udemy offer a wide range of features and tools. However, there are some key differences to consider when deciding which platform to use.

If you are looking for a platform that offers extensive design and customization options, Thinkific may be the better choice. On the other hand, if you are looking for a platform with a large built-in audience and marketing tools, Udemy may be the way to go.

Another factor to consider is pricing and revenue share. While both platforms offer different pricing plans, Thinkific allows you to keep 100% of your revenue, while Udemy takes a percentage of each sale.

Ultimately, the best platform for you will depend on your specific needs and goals. Take some time to consider what you’re looking for in a course platform and compare the features and pricing of each before making your decision.

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