Thinkific vs Virtual Academy


Online course platforms are rapidly becoming the go-to solution for businesses and organizations seeking to create, manage, and deliver digital learning experiences. These platforms provide an easy way for users to create, host, market, and sell courses with minimal effort. As such, they have become increasingly popular in recent years.

This article is focused on comparing two leading online course platforms: Thinkific and Virtual Academy. We will be looking at each platform’s features, pricing models, user experience, customer support options, and more to help you decide which one best meets your needs


Overview of Thinkific and Virtual Academy

Overview of Thinkific and its features:

Thinkific is an all-in-one platform for creating, marketing and selling courses online. It offers course creation tools, including course templates, multimedia support, quizzes, and surveys, as well as powerful marketing tools such as webinar integrations and automated email campaigns. It also provides monetization options such as subscription plans, bundles, memberships, and one-time payments.

Overview of Virtual Academy and its features:

Virtual Academy is a virtual classroom software that allows users to create interactive video lectures with real-time quizzes and polls. It has a range of features for hosting live classes as well as providing analytics on student performance. Additionally, it supports various payment methods such as PayPal, Stripe, or bank transfer.

Comparison of the general features of the two platforms:

When it comes to creating courses online, there are several key differences between Thinkific and Virtual Academy. Thinkific has more advanced course creation tools but does not offer any live class capabilities as Virtual Academy does. 

On the other hand, Virtual Academy has fewer course creation tools but offers more features for hosting live classes with real-time engagement components like quizzes or polls. Both platforms provide multiple monetization options but differ in terms of the pricing structure; while Thinkific offers monthly subscriptions or one-time payments depending on the plan you choose, Virtual Academy charges based on the number of students enrolled in your course(s).


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Course Creation and Customization

Thinkific and Virtual Academy both offer a variety of tools for creating and customizing online courses. Thinkific offers course templates, multimedia support, quizzes, surveys, and more. Virtual Academy has an advanced course builder with drag-and-drop features, as well as the ability to add videos, audio files, documents, images, and other media to courses.

In terms of ease of use and flexibility in creating online courses, Thinkific is the clear winner. Its intuitive user interface makes it easy to create and customize courses quickly. The drag-and-drop course builder offered by Virtual Academy is also quite intuitive but may require some additional time to get used to compared to Thinkific’s platform.

Virtual Academy does have one advantage over Thinkific in terms of customization: its themes are much more flexible than those offered by Thinkific. With Virtual Academy’s themes, you can easily change colors and fonts without having to code anything yourself or hire a designer; this feature is not available on Thinkific’s platform.


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Student Experience and Engagement

Thinkific and Virtual Academy both offer a range of features to support student experience and engagement. Here is a comparison of the features available on each platform:


Thinkific provides an intuitive course builder which enables users to quickly create courses with multimedia elements such as videos, images, PDFs, audio files, and quizzes. It also offers interactive forums for students to interact with instructors and other learners. In addition, Thinkific has built-in tools for tracking student progress and managing assessments.

Virtual Academy:

Virtual Academy provides a comprehensive course creation tool that allows users to create engaging online courses with videos, images, PDFs, audio files, quizzes, surveys, exams, and more. It also includes interactive discussion forums where students can ask questions or collaborate with their peers. Additionally, Virtual Academy offers various analytics tools that help instructors measure student engagement and performance over time.

Both platforms provide robust tools for creating engaging online courses tailored to each learner’s individual needs. They both have strong trackers for monitoring student progress in real time as well as interactive forums where students can engage with their instructors or peers while going through the course material.


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Marketing and Sales

When it comes to marketing and sales, both Thinkific and Virtual Academy offer a range of features. Here is a comparison of the features available on each platform:


Thinkific provides various tools for marketing and selling courses, such as built-in email marketing, social media integration, affiliate programs, coupon codes, and more. It also offers integrations with payment processors like PayPal and Stripe for easy checkout processes. Additionally, Thinkific has an in-depth analytics dashboard that allows users to track their course performance and gain insights into their audience.

Virtual Academy:

Virtual Academy has many of the same features as Thinkific but is focused more on helping course creators manage their courses than marketing them. It offers course management tools such as a drag-and-drop editor, customizable themes, quizzes & assessments, discussion forums, student groups & cohorts, etc., but lacks some of the more advanced marketing features offered by Thinkific. However, it does offer basic email campaigns and discount/coupon code capabilities, which can be used to promote courses effectively.

Overall both platforms provide different levels of support when it comes to marketing and selling online courses. Thinkific offers more comprehensive support through its various tools, while Virtual Academy focuses more on course management rather than promotion or sales capabilities.


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When it comes to pricing, both Thinkific and Virtual Academy offer a variety of options for users. Here is a comparison of their pricing plans:


Thinkific offers a free plan with limited features, as well as several paid plans that offer additional features such as course bundles and memberships. The paid plans range from $39 USD to $399 USD per month, depending on the features included.

Virtual Academy:

Virtual Academy has three main plans that range from $19 USD to $49 USD per month. It also offers an Enterprise plan for larger organizations, which is tailored to their specific needs. This plan includes custom branding, onboarding assistance, dedicated customer support, and more advanced features.

In terms of value for money, Thinkific offers more comprehensive course creation tools than Virtual Academy but at higher prices. On the other hand, Virtual Academy provides a wide range of monetization options at lower prices compared to Thinkific. Ultimately, it comes down to the type of online course you wish to create and which platform best fits your needs in terms of pricing and features offered.


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Recap of the main points of the article

This article has compared two popular online course platforms, Thinkific, and Virtual Academy. Both platforms offer a range of features, but they have different focuses. Thinkific is tailored more towards creating and managing courses, while Virtual Academy is designed for video hosting and sharing.

When it comes to monetization options, both platforms have different pricing plans that are suited to various needs and budgets. Thinkific offers a free plan as well as a range of paid plans for course bundles and memberships, while Virtual Academy focuses on selling individual videos or creating subscription-based channels.

Final thoughts and recommendations for choosing between Thinkific and Virtual Academy based on specific needs and priorities:

In conclusion, when making the decision between Thinkific and Virtual Academy, it is important to consider your specific needs in terms of features, budget, monetization options, etc., in order to select the platform that best suits your requirements.

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