Thinkific vs. Vagaro: Which Platform Is Best for Your Business Needs?


Thinkific is an online course creation platform that enables businesses to quickly build, host, and sell courses on their websites. It provides comprehensive tools for creating interactive content, engaging visuals, and easily integrating payment systems. The platform also offers marketing automation capabilities to help businesses promote their courses more effectively. 

Vagaro is a booking software solution that manages appointments and client information in one central location. It allows businesses to create custom booking pages, accept payments online or via mobile devices, create automated appointment reminders via email or text, track customer reviews & ratings, and much more.  

I am an expert in Thinkific and Vagaro, with extensive use experience. In this article, I will briefly overview each platform and discuss the importance of choosing the right one for your business needs. 


Features and Functionality

Thinkific Features

Thinkific offers a range of course creation tools that enable businesses to quickly build and launch their online courses. These tools include creating interactive content, adding visuals, and easily integrating payment systems. 

It also provides custom branding and design options to ensure your courses look professional and polished. On top of this, Thinkific has sales and marketing features such as automated emails, coupons & discounts, affiliate programs, and more. 

Additionally, integration options allow businesses to connect with other popular platforms like MailChimp or Zapier for even more flexibility. 

Vagaro Features

As a booking software solution, Vagaro helps businesses manage appointments in one central location. With Vagaro, users can:

  • Create custom booking pages that they can share via social media or embedded on websites or blogs
  • Accept payments online or via mobile devices
  • Craft automated appointment reminders via email/text
  • Track customer reviews & ratings, and much more

Additionally, it offers POS & payment processing tools plus marketing & promotion features such as coupons & discounts.


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Pricing and Plans

Thinkific Pricing

Thinkific offers four different pricing plans that cater to businesses of all sizes and budgets. The Free plan is ideal for those just starting and provides access to basic course creation tools, hosting, and sales & marketing features. The Basic plan provides more advanced tools, such as custom branding & design options, plus integration options with other platforms. 

The Pro plan is designed for businesses that need even more functionality and includes additional features such as multi-user accounts, private membership areas, etc. Finally, the Premier plan is ideal for larger organizations that require full customization capabilities and enterprise-level support. 

Vagaro Pricing

Vagaro also offers four pricing plans ranging from free to Ultimate. The Free plan allows businesses to get started quickly and includes basic appointment scheduling & client management features, plus POS & payment processing tools. The Basic plan adds features such as calendar sync with Google/Outlook, customizable booking forms, automated email/text reminders, etc. 

For even more control over the platform’s features, the Pro plan includes advanced client management capabilities plus marketing & promotional features like coupons & discounts. Lastly, the Ultimate plan provides unlimited customization options plus dedicated account managers who can provide expert advice on using Vagaro effectively for your business needs.


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Ease of Use

Thinkific is very user-friendly and intuitive. The interface is easy to navigate, and the course creation process is straightforward. Plus, the sales and marketing tools are simple, allowing businesses to quickly set up their campaigns and promote their courses. 

Similarly, Vagaro’s interface is simple and easy to use. It has a range of intuitive scheduling and appointment management tools that make managing appointments quick and painless. Its POS & payment processing tools are also user-friendly, eliminating customer payment confusion. 

Customer Support and Resources

Thinkific offers an extensive knowledge base and FAQs to help businesses quickly find answers to their questions. Email and chat support are also available for customers who need additional assistance. For more advanced technical support, higher-tier plans provide access to a dedicated customer service representative. 

 Vagaro has a comprehensive knowledge base with tutorials on how to use the platform, as well as troubleshooting guides for common issues. Customers can also access email and phone support if they need further assistance. For those looking for a more personalized experience, higher-tier plans include access to a dedicated support representative.

Integrations and Add-Ons

As an online course platform, Thinkific offers integration with various third-party apps and tools. This includes popular services like MailChimp, Zapier, and Stripe, to name just a few. Additionally, there are add-ons available for additional functionality, such as webinar hosting or live video streaming. 

Vagaro also integrates with popular business tools and apps such as PayPal, Square, and Intuit QuickBooks. Like Thinkific, it supports add-ons for advanced features and functionality, including analytics & reporting capabilities and customer loyalty programs.


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Pros and Cons

Thinkific Pros

  • Robust course creation tools 
  • Custom branding options 
  • Extensive sales and marketing features  

Thinkific Cons 

  • Limited appointment scheduling and management features
  • It can be expensive for higher-tier plans  

Vagaro Pros

  • Comprehensive appointment scheduling and management tools
  • Easy-to-use interface  
  • Dedicated POS and payment processing tools   

Vagaro Cons  

  • Limited course creation and marketing features 
  • Higher-tier plans can be expensive


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To conclude, Thinkific and Vagaro are excellent platforms for businesses creating online courses or managing appointments. However, some significant differences between the two must be considered when choosing which platform is best for your business needs. 

Thinkific has comprehensive course creation tools, custom branding options, and extensive sales and marketing features but lacks appointment scheduling capabilities. On the other hand, Vagaro offers comprehensive appointment scheduling and management tools plus dedicated POS and payment processing features but does not have as many course creation or marketing features as Thinkific. 

Therefore, to make an informed decision about which platform is right for you and your business needs, it is important to consider your priorities and weigh up the pros and cons of each platform accordingly. 

In summary, if you prioritize course creation capabilities with extensive sales & marketing automation tools, Thinkific may be the better option. Alternatively, if appointment scheduling & management are most important, Vagaro could be a better fit. 

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