Creating Coupons in Thinkific: How to Boost Your Thinkific Course Sales with Coupons


Are you an online course creator looking for ways to boost your sales? If you’re using Thinkific, you’re in luck! 

Thinkific is a popular platform allowing you to easily create and sell online courses. And one of the most effective ways to increase your course sales on Thinkific is by using coupons. 

In this article, we’ll guide you through everything you need to know about creating coupons in Thinkific, from why they’re so important to how to create them effectively. So, get ready to take your Thinkific course sales to the next level with the power of coupons!


How to Create a Coupon in Thinkific

Coupons are a powerful tool that can help you attract new students, reward loyal customers, and increase your revenue on Thinkific. In this section, we’ll walk you through the step-by-step process for creating a coupon in Thinkific. The process is simple and can be done in just a few clicks! 

1.Log In and Select “Market & Sell” > “Coupons”

To create a coupon in Thinkific, log in to your Thinkific account and go to the admin dashboard. Select “Market & Sell” from the left-hand menu, and then click “Coupons.”

Once you’re in the Coupons section, click the “New Coupon” button to create a new coupon.

2. Fill Out the Coupon Details

Next, you’ll need to fill out the coupon details. Thinkific allows you to customize your coupon in several ways, including setting the discount type (percentage or dollar), discount amount, applicable course, and expiry date. 

You’ll also need to give your coupon a name and a unique code that students can use to redeem the discount.

3. Set the Coupon Usage Limits (Optional)

You can set usage limits to limit the number of times your students can use a coupon. For example, limit a coupon to one use per student or a certain number of total uses.

4. Save the Coupon

Once you’ve filled out all the coupon details, click the “Save Coupon” button to create your coupon. Your coupon is now ready to be shared with your students!

Tips for Creating Effective Coupons

Now that you know how to create a coupon in Thinkific creating compelling coupons is important. Here are some tips to keep in mind when creating your coupons:

  • Define your target audience: Knowing your target audience is essential for creating effective coupons. Consider what type of students you want to attract and tailor your coupon to their needs and interests.
  • Set specific goals for the coupon: Before creating a coupon, think about what you want to achieve with it. Are you trying to attract new students, retain existing ones, or promote a specific course?
  • Choose the right discount amount: It should be attractive enough to entice students to take action but not so high that it hurts your revenue. A common discount range is between 10-30%.
  • Use clear and compelling coupon names and codes: Make sure your coupon name and code are easy to remember and communicate the benefit of the coupon.
  • Create urgency by setting an expiry date: Setting an expiry date can create a sense of urgency and encourage students to take action before the coupon expires.


> > Click Here to Start Your Free Trial < <

Using Coupons in Thinkific

Once you have created a coupon in Thinkific, you’ll want to share it with your students to entice them to enroll in your courses. You can also track coupon usage to monitor the effectiveness of your coupon campaigns. Here’s how to use coupons in Thinkific:

How to Share Coupons with Students

1. Generating Coupon Codes

Thinkific makes creating memorable coupon codes to share with your students easily. To create personalized coupon codes, go to the Coupons section in the admin dashboard under “Market & Sell” and click on the coupon you want to share. 

In the coupon details, you’ll find a section for “Coupon Codes.” Click on the “Add New Code” button, and Thinkific will let you create unique codes for each use of the coupon.

2. Sending Coupons via Email

One effective way to share coupons with your students is to send them via email. You can create a targeted email campaign for your coupon and use Thinkific’s email integration to send it to your student list. You can also use email marketing tools like Mailchimp or Constant Contact to create and send your email campaigns.

3. Sharing Coupons on Social Media

You can also promote your coupons on social media to reach a wider audience. Thinkific allows you to create shareable links for your coupons, which you can post on your social media accounts. You can also use social media advertising to promote your coupons to your target audience.


> > Click Here to Start Your Free Trial < <

Tracking Coupon Usage

It’s important to track coupon usage in Thinkific and monitor the effectiveness of your coupon campaigns.

One way to track coupon usage is by going to your Orders Report under the Analytics section of your dashboard. In your Orders list, you can click on an individual order. If the student has already used your coupon, the Order details page will show you the name of the coupon they used.

If you want to see how many students have used your coupons, go back to the Coupons section, click on the coupon you want to track and scroll down until you see the list of personalized codes. This section shows how often the coupon has been redeemed and used.

Tips for Coupon Management in Thinkific

It’s important to make the most of your coupon campaigns in Thinkific by implementing effective coupon management practices. Here are some effective tips for coupon management in Thinkific:

Managing Multiple Coupons

If you plan to offer multiple coupons for your courses, it’s important to have a system in place to manage them effectively. Here are some tips for managing multiple coupons:

  • Creating different types of coupons: Thinkific allows you to create different types of coupons, such as percentage discounts, dollar discounts, and free access. Creating different types of coupons can help you target different audiences and achieve different marketing goals.
  • Organizing coupons in folders: Thinkific allows you to organize your coupons in folders to make finding and managing them easier. You can create folders based on course, type of coupon, or marketing campaign.
  • Using bulk actions to manage coupons: Thinkific allows you to perform bulk actions on your coupons, such as deleting, deactivating, or updating them. Doing it can save you time and effort when managing multiple coupons.

Ensuring Coupon Validity

To ensure the validity of your coupons and protect your revenue, it’s important to regularly review your coupon usage and make necessary changes. 

You should regularly review your coupon usage to ensure they are being used as intended. You can use the coupon usage report to see which students have used it, which courses they have enrolled in, and how much revenue you have generated from it.

Additionally, if a coupon has expired or been abused, deactivating it is important to prevent further usage. You can also deactivate coupons that are no longer effective or relevant. Lastly, if you change your coupon policies, you must communicate them to your students to avoid confusion and frustration. You can use email or course announcements to communicate changes to your coupon policies.

By following these best practices for coupon management in Thinkific, you can ensure that your coupons are effective and help you achieve your course sales goals.


> > Click Here to Start Your Free Trial < <


Coupons can be a powerful tool for boosting your Thinkific course sales. By offering discounts to your students, you can incentivize them to enroll in your courses and increase your revenue. Thinkific’s coupons feature makes creating and managing coupons for your courses easy.

To recap, we discussed the step-by-step process for creating a coupon in Thinkific and tips for creating effective coupons and sharing them with your students. We also covered best practices for coupon management in Thinkific, including managing multiple coupons and ensuring coupon validity.

We encourage you to use Thinkific’s coupon feature to drive more course sales. Experiment with different types of coupons and discount amounts to find what works best for your audience. And remember to regularly review your coupon usage and communicate changes to your coupon policies to ensure their effectiveness.

error: Content is protected !!