Thinkific Revenue 


Thinkific is an online course platform that enables course creators to create, market, and sell courses online. It provides a range of features for course creation, including course templates, multimedia support, quizzes, and surveys. It also provides marketing and monetization tools, such as coupon codes and subscription plans.

Online education platforms uses a variety of revenue models, including tiered pricing, subscription plans, and freemium models. Thinkific primarily uses a tiered pricing model, where users can select from different plans depending on the features they need. The platform also offers additional monetization options such as course bundles, memberships, and coupon codes.

Thinkific has experienced tremendous growth since its launch in 2011. In 2019, the company reported generating more than $7 million in annual recurring revenue, and it since has continued to grow. In 2020, it launched a new freemium model, which allows users to get started with Thinkific for free, with the option to upgrade to more advanced plans.


Subscription-based revenue model

Thinkific’s subscription model works by allowing users to pay for access to a variety of courses, bundles, and memberships. Thinkific offers three main plans: the Basic plan, the Pro plan, and the Premier plan. The Basic plan is free and has limited features, while the Pro and Premier plans offer more features and customization options.

The Basic plan is free, while the Pro plan starts at $39/month, and the Premier plan starts at $99/month. The Basic plan includes the ability to create and host up to three courses, while the Pro plan features up to 15 courses, the ability to accept payments and advanced customization options. The Premier plan includes support for up to 50 courses, as well as access to exclusive features and resources.

Thinkific’s subscription-based model offers a number of advantages. It is an affordable option for those who wish to launch an online course, and it is easy to scale up or down as needed. Additionally, users have access to a wide range of features, from course creation tools to monetization options.

However, there are also some drawbacks to this model. It can be intimidating for new users, as the cost of the Pro and Premier plans can be high. Additionally, there is no free trial option, so users have to commit to a plan before they can try out the platform. Ultimately, it is up to the user to decide if the cost is worth the features and customization options offered by Thinkific.


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Transaction-based revenue model

Thinkific’s transaction-based revenue model is a straightforward and convenient way for course creators to monetize their courses. Thinkific takes a 10% transaction fee for each course sale, and the remainder is paid to the instructor with no additional fees. Course creators can set their own prices, and they also have the option to list their courses for free.

Thinkific allows course creators to set their own course prices based on the demand and value of each course. There are also options to add additional features and customizations to the courses they offer, such as private meetings and downloads, which can be purchased at an additional fee. In addition, instructors have the option to offer subscription-based courses and bundle multiple courses together to gain additional revenue.

One of the main benefits of going with a transaction-based model is the fact that it is a straightforward and uncomplicated way to make money. Course creators can set their own prices, and they don’t have to worry about complicated subscription plans or other complicated monetization techniques. They also don’t have to worry about running ads or managing payouts since Thinkific handles all of that.

The main drawback of a transaction-based model is that it is subject to market fluctuations, and creators may not always be able to make consistent money. As such, creators need to be aware that the amount of money they make is contingent upon the popularity of their courses and the demand for the product. Additionally, Thinkific’s 10% commission may be too high for some creators.


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Revenue sharing with course creators

Thinkific provides course creators with the opportunity to earn revenue by providing their courses on the platform. Thinkific offers a range of monetization options, including subscription-based pricing, one-time payments, and bundle deals. Additionally, Thinkific offers a revenue-sharing program with course creators, which allows creators to earn a portion of the revenue generated by their students on the platform.

Under Thinkific’s revenue sharing program, course creators can earn up to 85% of the revenue generated by their students. This means that course creators will receive a percentage of the amount that their students pay for their courses. Additionally, Thinkific offers a referral program, which provides creators with additional opportunities to earn revenue for referrals to the platform.

The main benefit of revenue sharing is that course creators can earn a percentage of the revenue generated by their students. This can be a great way to earn additional income from the courses that they have created. Additionally, Thinkific’s referral program provides additional opportunities for creators to earn more revenue.

However, it is important to note that revenue sharing can also have some drawbacks. For example, if a course does not generate a lot of revenue, course creators may not earn a significant amount of money from the revenue-sharing program. Additionally, revenue sharing may also limit course creators’ ability to set their own prices as they are subject to the pricing policies of the platform.


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Marketing and advertising revenue

Thinkific is a platform that allows businesses and individuals to create, market, and sell online courses. The platform provides a variety of revenue streams, including marketing and advertising revenue. This revenue stream comes from partnerships with third-party companies that pay Thinkific to market their products and services.

Thinkific provides a range of advertising and marketing opportunities, such as ads in the course dashboard, targeted emails, custom postcards, and banner placements. These opportunities offer businesses the chance to reach Thinkific’s large user base and increase their visibility.

The primary benefit of marketing and advertising revenue streams is the potential to generate additional revenue. However, there are some drawbacks associated with this type of revenue. For example, it can be difficult to track the effectiveness of campaigns and the return on investment. Additionally, the revenue generated from marketing and advertising may not be enough to offset the cost of running campaigns.


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Revenue Growth and Projections

Thinkific has seen a steady increase in revenue over the past few years, with a growth rate of over 50% each year. The company has also seen a significant rise in the number of customers and course creators who use its platform, with the number of paid customers growing from 1,000 in 2016 to over 8,000 in 2020.

Projections for Thinkific’s future revenue growth indicates a continued growth rate of at least 40% each year. This is based on the fact that the company is continuously expanding its product offerings to meet the varying needs of its customers.

Thinkific’s revenue growth is driven by a variety of factors, including its focus on providing a high-quality platform for creating and selling online courses, its commitment to customer success, and its ability to provide a comprehensive solution to course creators. The company has also seen an increase in the number of course creators who utilize its platform, which has contributed to its overall revenue growth.


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Thinkific is a popular platform for creating, marketing and selling online courses. It offers a range of features for course creation and management, including course templates, multimedia support, quizzes, and surveys. It also provides powerful video hosting capabilities, with a range of tools for hosting and sharing videos. Thinkific also offers monetization options, including a free plan and options for course bundles and memberships. 

Thinkific have the potential to become a powerful revenue generator in the online course industry. As such, it is important to focus on optimizing the platform’s revenue potential, such as by creating marketing campaigns and partnerships, offering additional payment options, and leveraging the power of analytics. Additionally, providing more educational content and resources could help to increase user engagement and retention. Ultimately, focusing on enhancing the user experience and providing more value will help to maximize revenue for Thinkific.

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