How to Customize Your Thinkific Order Form for Higher Conversions


Are you looking to boost sales and increase conversions on your Thinkific site? One effective strategy is to customize your order form to make it more user-friendly and engaging for your customers. 

Thinkific, an all-in-one platform for creating and selling online courses, offers a range of e-commerce features that can help you optimize your order form and streamline your checkout process. This article will explore the various Thinkific order form options, including customizing the form, adding fields, and editing the confirmation page. 

By the end of this guide, you’ll be equipped with the knowledge and tools you need to create a highly effective and personalized order form that can drive conversions and boost your revenue.


Thinkific Order Form Options

When it comes to creating an effective order form on Thinkific, customization is key. Fortunately, the platform offers a variety of customization options that can help you tailor your order form to your specific needs and audience. Here are some of the key Thinkific order form options you should know about:

Customizing the Order Form

By default, Thinkific provides a clean and straightforward order form that collects essential information from your customers, such as their names, email, and payment details. However, you can customize this form to match your branding and style, making it more engaging and visually appealing. 

Thinkific allows you to customize the following elements of your order form:

  • Background color and image
  • Header and footer text
  • Button color and text
  • Order summary text
  • Checkout form style

With these customization options, you can create an order form that stands out from the competition and reflects your brand identity.

Adding Fields to the Order Form

In addition to customizing the appearance of your order form, you may also want to add extra fields to collect more information from your customers. For example, you may want to ask for their phone number, shipping address, or any other details that are relevant to your course or product. 

Thinkific allows you to add custom fields to your order form, which can help you gather more data and tailor your offerings to your customers’ needs.

Editing the Order Confirmation Page

Finally, once your customers have completed the checkout process, they will be redirected to an order confirmation page. This page lets you engage with your customers and thank them for their purchases. Thinkific allows you to customize the order confirmation page with text, images, and links. 

You can also include a call-to-action button or offer a discount code for their next purchase. Optimizing this page can encourage repeat purchases and build a loyal customer base.

By taking advantage of these Thinkific order form options, you can create a personalized and effective checkout experience for your customers. In the next section, we’ll explore the Thinkific payment options and how they can help you streamline your checkout process.


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Thinkific Payment Options

In addition to customizing your Thinkific order form, you’ll also need to consider the payment options available to your customers. Thinkific supports several payment gateways, which can help you process transactions quickly and securely. Here are the key Thinkific payment options you should be aware of:

Supported Payment Gateways

Thinkific currently supports a range of payment gateways, including Stripe, PayPal, and Shopify. Each of these gateways has its own features, fees, and integration options, so choosing the one that best fits your needs is important. 

For example, Stripe is known for its user-friendly interface and low transaction fees, while PayPal is popular for its brand recognition and international reach.

Setting Up Payment Options

Once you’ve chosen your payment gateway, you must set up your payment options within Thinkific. This involves configuring your payment gateway settings and specifying your course pricing and currency. 

Thinkific provides a range of customization options for your payment settings, including offering coupons, free trials, and payment plans. You can also set up different pricing tiers for your courses, depending on the level of access or support you want to offer.

Enabling Recurring Payments

If you offer subscription-based courses or products, you should enable recurring payments within Thinkific. Recurring payments allow your customers to automatically renew their subscriptions at a set interval (such as monthly or annually), which can help you build a predictable revenue stream. 

Thinkific supports recurring payments through its payment gateway integrations, and you can customize the pricing and renewal options to match your business needs.


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Thinkific Checkout Options

Once you’ve set up your Thinkific order form and payment options, the next step is to consider the checkout options available to your customers. A smooth and user-friendly checkout process can help you increase your conversion rates and reduce cart abandonment. 

One-page Checkout vs. Multi-step Checkout

Thinkific offers two checkout options: a one-page checkout and a multi-step checkout. A one-page checkout displays all necessary checkout fields on a single page, making it quick and easy for customers to complete their purchases. 

A multi-step checkout breaks up the process into several steps, which can reduce overwhelm and increase engagement. These two options depend on your audience and your business goals.

Customizing the Checkout Page

Regardless of which checkout option you choose, Thinkific allows you to customize the appearance of your checkout page. This includes changing the background color and image, adding your logo and branding, and customizing the text and buttons.

 Creating a visually appealing and cohesive checkout page can enhance your brand recognition and build trust with your customers.

Adding Checkout Form Fields

Finally, consider adding extra checkout form fields to collect more customer information. Thinkific allows you to add custom fields to your checkout page, which can help you gather relevant data for your business or course. 

For example, ask for your customer’s website URLs or social media handles so that you can engage with them after the sale. However, be cautious not to add too many fields, which may negatively affect your conversion rates.


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Thinkific Upsell Options

In addition to customizing your Thinkific order form and checkout options, you can use upsell options to increase your revenue per customer. Upselling involves offering additional products or services to customers who have already purchased, which can lead to higher average order values and increased customer loyalty.

Setting Up One-click Upsells

Thinkific allows you to set up one-click upsells, which means your customers can add an upsell product to their order with just one click without re-entering their payment details. This can make the upsell process more convenient and streamlined for your customers, increasing the likelihood that they will make an additional purchase.

Creating Upsell Offers

To create upsells in Thinkific, you must create a separate product or course that complements your main offer. 

For example, if you’re selling a course on public speaking, offer an upsell course on storytelling or presentation design. You can then create an upsell offer that promotes the complementary course to customers who have already purchased your main course.

Customizing the Upsell Page

Finally, Thinkific allows you to customize the upsell page, which can help you to maximize the effectiveness of your upsell offers. You can change the layout, images, and text on the upsell page to make it more appealing and relevant to your audience. 

Additionally, you can use social proof, such as customer testimonials, to increase the perceived value of your upsell offer.

By implementing these Thinkific upsell options, you can boost your revenue and provide additional value to your customers. In the next section, we’ll summarize the key takeaways from this article and provide some final tips for improving your Thinkific order form and checkout process.


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Thinkific Order Form Options: Conclusion

In this article, we’ve explored how you can customize your Thinkific order form to increase your conversion rates and revenue. We’ve covered the key Thinkific order form, payment, checkout, and upsell options. Here’s a summary of the key takeaways:

  • Customizing your Thinkific order form can help you to create a more engaging and relevant experience for your customers.
  • Adding fields to your order form can help you collect more customer data, but be cautious not to add too many fields that could negatively impact your conversion rates.
  • Thinkific supports several payment gateways and allows you to enable recurring payments for subscription-based products.
  • You can choose between a one-page checkout and a multi-step checkout and customize the checkout page to improve the user experience.
  • Upselling can help you to increase your revenue per customer, and Thinkific allows you to set up one-click upsells, create upsells, and customize the upsell page.

To optimize your Thinkific order form and checkout process, consider the needs and preferences of your audience, test different options, and track your results. By continuously refining and improving your order form and checkout process, you can create a seamless and enjoyable experience for your customers and increase your sales.

We hope this article has provided valuable insights and recommendations for customizing your Thinkific order form for higher conversions. Good luck with your online courses and e-commerce endeavors!

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