Thinkific ConvertKit Integration: How to Integrate and Install ConvertKit into Thinkific


Are you using Thinkific to create and sell online courses but struggling to communicate effectively with your students outside the platform? Additionally, are you using ConvertKit to manage your email list but finding it difficult to track your student’s progress through your courses? 

If you answered yes to either of these questions, integrating Thinkific and ConvertKit could be the solution you’re looking for. This article will show you how to install ConvertKit into your Thinkific account and explain why this integration is important for growing your online course business. 

By the end, you’ll have the tools and knowledge to take your student communication and marketing efforts to the next level.


Connecting Thinkific and ConvertKit

Connecting Thinkific and ConvertKit is a simple process that involves a few steps. With the right guidance, you can connect the two platforms quickly. Here are some instructions to get you started!

Creating a ConvertKit account if you don’t have one already

Before connecting Thinkific with ConvertKit, you must create an account on ConvertKit. You must visit the ConvertKit website and sign up for an account. Once you have created an account, connect it to Thinkific using a uniquely-generated API key.

Accessing the ConvertKit API key

The ConvertKit API key is essential information that allows the platform to communicate with Thinkific. To access the API key, log in to your ConvertKit account and navigate to your Account > the Account Settings meta box. Once you find the API key, you can copy and paste it later. 

Next, in your Thinkific account, head over to the Thinkific App Store and search for ConvertKit, where you’ll need to install it as one of your apps. Once done, you can start the process of connecting the two platforms. Here are some step-by-step instructions to help you:

  1. In your Thinkific account, go to Settings > Integrations
  2. Click on the ConvertKit section
  3. In the provided field, paste the API key you acquired from ConvertKit 
  4. Click on the “Save” button to save changes

Once successfully connected to your Thinkific account, you can set up automations, forms, and tags to help manage your students.

Testing the integration

Testing the integration is essential to ensure everything is working correctly. Here are some steps you can take to test the integration. 

How to test that the integration is working correctly

  1. The easiest way to test the integration is to create a test course in Thinkific, enroll a test student, and trigger automation in ConvertKit to send an email. If you receive the email, the integration is working correctly.
  2. Tags are essential in ConvertKit because they allow you to segment your email list and send targeted emails to specific groups of students. To ensure that tags are applied correctly, you can enroll a test student in a course and check to see if the correct tags are applied in ConvertKit.
  3. Automations are essential because they allow you to automate your email marketing and communication with your students. To verify that automations are triggering correctly, you can enroll a test student in a course and check whether the appropriate automation triggers in ConvertKit.

Following these steps, you can connect Thinkific and ConvertKit and ensure the integration works correctly. This will allow you to effectively manage your students and grow your online course business.


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Setting up ConvertKit Tags

Setting up ConvertKit tags is essential in integrating the platform with Thinkific. Tags are labels that you can use to segment your email list and send targeted emails to specific groups of students. Here’s what you need to know:

ConvertKit tags and how you can use them

Tags are an effective way to categorize your students based on their interests, behavior, or progress through your courses. You can use tags to create different segments in your email list, allowing you to send more relevant and personalized emails to your students. 

With tags, it’s easy to create customized campaigns based on the different types of subscribers, courses, or purchases they have made. For example, you can tag students who have completed a particular course, those who have enrolled but not started, or those who have shown interest in a particular topic.

This way, you can further segment those receiving certain emails or promotions related to their courses.

How to set up tags in ConvertKit

Setting up tags in ConvertKit is a straightforward process that involves creating tags and assigning them to students. Here are some steps you can follow:

  1. Log in to your ConvertKit account.
  2. Click on “Tags” from the top menu.
  3. Click on “New Tag.”
  4. Enter the name of the tag and click “Create Tag.”
  5. You can create as many tags as you need for your email marketing campaigns.

Assigning tags to Thinkific courses and students

Once all your tags are created and organized in ConvertKit, you can assign specific tags to each Thinkific course and individual students enrolled in those courses. To assign tags to your Thinkific courses and students, navigate to the Integrations section in your Thinkific account and click ConvertKit. 

From there, you can select which courses you want to sync with ConvertKit and assign tags to them. You can also assign tags to individual students based on their behavior in your courses, such as completing a quiz or finishing a lesson.

You can also take advantage of automated tagging with Zapier, which sets up automatic triggers whenever someone enrolls in one of your Thinkific courses so they can be tagged appropriately without needing manual intervention whenever someone registers with your platform.


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Creating Forms and Automations

If you want to grow your email list and automate your marketing efforts for your Thinkific courses, ConvertKit offers a range of features to help you achieve these goals. One of the key features of ConvertKit is its ability to create forms and automations that can help you segment your email list and trigger targeted messages to your subscribers.

Creating forms and automations in ConvertKit can be a game-changer for your email marketing efforts. With ConvertKit, you can create custom forms that capture your audience’s attention and automate your email campaigns to provide targeted and relevant content to your subscribers. Here’s how to get started:

To create a form in ConvertKit, follow these steps:

  1. Go to your ConvertKit dashboard and click on the Forms tab.
  2. Click the “New Form” button to create a new form.
  3. Choose the form you want to create, such as a landing page, pop-up, or inline form.
  4. Customize the design of your form using the drag-and-drop builder or by editing the HTML and CSS code.
  5. Add form fields to collect the necessary information, such as name, email address, or course interest.
  6. Set up a thank-you page or redirect after a subscriber fills out your form.

Customizing your form to match your Thinkific branding is important for maintaining a consistent look and feel across your marketing channels. With ConvertKit, you can customize your forms’ colors, fonts, and images to match your Thinkific site. You can also add your logo or other branding elements to make your forms more recognizable.

Setting up automations in ConvertKit is a powerful way to deliver targeted and relevant content to your subscribers. With automations, you can trigger email sequences based on your students’ actions in your courses, such as signing up for a course or completing a course. Here are some examples of automations you can set up:

  • Send a welcome email sequence to new students who sign up for your course.
  • Send a reminder email sequence to students who haven’t completed a course yet.
  • Send a feedback survey to students who have completed a course.
  • Upsell students who have completed a beginner-level course to a more advanced course.


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Thinkific ConvertKit Integration: Conclusion

Congratulations! You’ve now learned how to integrate Thinkific and ConvertKit, and how you can use this integration to grow your online course business. Combining the power of Thinkific’s course creation and management tools with ConvertKit’s email marketing features allows you to create targeted and effective marketing campaigns that engage your students and drive sales.

Recapping the benefits of this integration, you can streamline your marketing efforts and create a seamless experience for your students by automating tasks like email signups and course progress updates. Additionally, you can use ConvertKit’s tags and automations to segment your email list and send targeted messages to specific groups of students based on their behavior and interests.

Now that you know about integrating Thinkific and ConvertKit, the next steps involve implementing these strategies and tracking your results. Experiment with different forms and automations to see what works best for your business, and track your metrics to measure your success.

By integrating Thinkific and ConvertKit, you can build a successful and profitable online course business that helps you share your knowledge with the world and achieve your business goals.

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