Thinkific’s Built-in Marketing Tools: 6 Strategies for Effective Course Marketing


Thinkific is a popular platform for creating and selling online courses. With its intuitive interface and wide range of features, creating a course and getting it up and running quickly is easy. However, just creating a course is not enough. 

Effective marketing is crucial in today’s competitive digital landscape to reach the right audience and generate sales. In this article, we will explore six strategies for effectively marketing your course on Thinkific. From optimizing your course page to utilizing Thinkific’s built-in marketing features, we will cover all the essential tips and tricks to help you maximize your course’s visibility and attract more students. 

Whether you’re a new instructor or an experienced one looking to boost your course sales, this article has everything you need to succeed on Thinkific.


#1: Optimize Your Course Page

When marketing your course on Thinkific, your course page is the first point of contact with potential students. Therefore, optimizing your course page to make a great first impression and convert visitors into paying students is essential. Here are three key strategies for optimizing your course page:

Craft a Compelling Course Title and Description

Your course title and description should be both informative and attention-grabbing. A well-crafted title can pique the interest of potential students and make them want to learn more about your course. 

When writing your course description, focus on its benefits and highlight what differentiates it from similar courses on the platform. Use clear and concise language, and ensure to include keywords that accurately represent the content of your course.

Use High-Quality Images and Videos

Visual elements play a crucial role in attracting and retaining the attention of potential students. Use high-quality images and videos to showcase your course and preview what students can expect to learn. 

You can use screenshots, infographics, or short promo videos to give students a glimpse of the course content and format. Make sure to choose relevant and appealing visuals for your target audience.

Set Appropriate Pricing and Provide Discounts

Pricing is a critical factor in determining the success of your course. Make sure to set a price that reflects the value of your course and is competitive with similar courses on the platform. Thinkific allows you to set different pricing tiers, such as a one-time payment or a subscription model. 

You can also offer discounts to attract new students or encourage existing students to upgrade to a higher pricing tier. Just be sure to strike a balance between affordability and profitability.

#2: Leverage Email Marketing

Email marketing is a powerful tool for reaching potential students and promoting your course. By leveraging email marketing, you can build relationships with your audience and keep them engaged with your course content. 

Here are three key strategies for using email marketing to promote your course on Thinkific:

Build an Email List

The first step in leveraging email marketing is to build an email list of potential students. You can create a sign-up form on your course page or offer a lead magnet, such as a free e-book or course module, in exchange for email addresses. 

You can also use social media, paid to advertise, or guest posting to drive traffic to your course page and collect email addresses.

Create Engaging Email Content

Once you have an email list, the next step is to create engaging email content that promotes your course and provides value to your subscribers. Your emails should be informative, personalized, and relevant to your audience. 

You can use email to offer special promotions, provide course updates, share success stories, or offer tips and advice related to your course topic.

Use Email Automation Tools

To make the most of email marketing, you can use automation tools to streamline your email campaigns and save time. 

Thinkific offers built-in email automation features like welcome emails, abandoned cart reminders, and course completion emails. You can also integrate Thinkific with third-party email marketing tools like Mailchimp or ConvertKit to create more complex email campaigns.


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#3: Utilize Social Media

Social media is an excellent platform for promoting your course and building a community of potential students. With millions of users, social media platforms provide a great opportunity to reach a large audience and engage with your course content. 

Choose the Right Social Media Platforms

The first step in utilizing social media for course marketing is choosing the right platforms for your target audience. 

Thinkific offers built-in social media sharing features, allowing you to easily share your course page on popular social media platforms like Facebook, Twitter, and LinkedIn. However, choosing the social media platform your target audience frequents the most is essential. 

For example, if your target audience is primarily visual learners, you may want to focus on Instagram or Pinterest.

Promote Your Course with Engaging Content

To effectively promote your course on social media, you must create engaging content that resonates with your target audience. Share insights, tips, and industry news related to your course topic. 

Use high-quality visuals, such as images or videos, to grab your audience’s attention and make your content stand out. You can also encourage user-generated content, such as testimonials or reviews from your existing students, to add credibility and build social proof.

Use Social Media Advertising

Social media advertising can reach a wider audience and drive traffic to your course page. You can use social media advertising to target your ideal audience based on demographics, interests, or behaviors. 

Thinkific allows you to track your advertising campaigns and measure their effectiveness. Using social media advertising, you can effectively promote your course to a larger audience and increase your chances of converting potential students.

By utilizing social media, you can build a community of potential students and increase the visibility of your course on Thinkific. Remember to choose the right social media platform, create engaging content, and use social media advertising to drive traffic to your course page.

#4: Offer Free Content

Free content is an excellent way to attract potential students to your course and build trust and authority in your niche. 

Create a Lead Magnet to Attract Potential Students

A lead magnet is a free resource you offer in exchange for someone’s contact information, such as an email address. It can be an e-book, a checklist, a webinar, or any other valuable resource related to your course topic. 

By offering a lead magnet, you can attract potential students interested in your course topic and build your email list. Thinkific allows you to easily create and deliver lead magnets to your audience.

Use Free Trials and Demos to Showcase Your Course

Offering free trials and demos of your course is a great way to showcase it and give potential students a taste of what they can expect. 

Thinkific allows you to create free trials and demos of your course, and you can use them to demonstrate the value of your course and encourage potential students to enroll. Increase the chances of converting potential students into paying customers by offering free trials and demos.

Provide Valuable Free Content to Build Trust and Authority

Providing valuable free content, such as blog posts, videos, or podcasts, is an effective way to build trust and authority in your niche. By providing free content, you can demonstrate your expertise, establish yourself as a thought leader in your industry, and build a loyal following of potential students. Thinkific allows you to easily create and deliver free content to your audience.


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#5: Utilize Affiliate Marketing

Affiliate marketing is a powerful way to promote your course and reach a wider audience. Here are three key strategies for utilizing affiliate marketing on Thinkific:

Find Relevant Affiliates

The first step in utilizing affiliate marketing is to find relevant affiliates with a following in your niche. 

You can reach out to bloggers, influencers, or other content creators with an audience interested in your course. Thinkific allows you to easily track and manage your affiliate program, making finding and recruiting relevant affiliates easy.

Offer Attractive Commission Rates

To attract affiliates to promote your course, you need to offer them attractive commission rates. A 30% to 50% commission rate is standard in most industries, but you may need to offer a higher commission rate to attract top affiliates. You can also offer bonuses or other incentives to encourage affiliates to promote your course more effectively.

Provide Affiliates with Marketing Material

To make it easy for affiliates to promote your course, you must provide them with marketing material like banners, email templates, and social media posts. 

Thinkific makes it easy to create and share marketing material with your affiliates. The platform also lets you provide your affiliates with exclusive discount codes or special offers to encourage their audience to enroll in your course.

#6: Utilize Thinkific’s Marketing Features

Thinkific offers a variety of built-in marketing tools and features to help you promote your course and reach a wider audience. You can create high-converting landing pages, build relationships with your email subscribers, and showcase social proof to increase course sales. 

Use the Thinkific Landing Page Builder

Thinkific’s landing page builder allows you to create beautiful, customized landing pages for your course that are optimized for conversions. You can choose from various templates and customize them to match your brand, add high-quality images and videos, and include compelling course descriptions and testimonials. 

Thinkific also integrates with popular landing pages builders like Leadpages and Unbounce if you prefer to use those tools.

Use the Built-in Email Marketing Tool

Thinkific’s built-in email marketing tool allows you to create and send email campaigns to your and potential students. 

You can segment your email list based on various criteria, create automated email sequences, and track your email campaign metrics to optimize your results. You can also integrate with popular email marketing platforms like Mailchimp and ConvertKit if you prefer to use those tools.

Use the Course Reviews and Testimonials Feature

Course reviews and testimonials are powerful social proofs to help you build trust with potential students and increase course sales. 

Thinkific allows you to easily collect and display course reviews and testimonials from your students on your course page. You can also offer incentives like discounts or freebies in exchange for reviews to encourage your students to leave feedback.


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Thinkific’s Built-in Marketing Tools: Conclusion

In conclusion, marketing your course effectively on Thinkific requires strategic planning, consistent effort, and utilizing the platform’s built-in marketing tools and features. Optimizing your course page, leveraging email marketing, utilizing social media, offering free content, utilizing affiliate marketing, and taking advantage of Thinkific’s marketing features can attract more students and increase your course sales.

To summarize, these are all the effective strategies to market your course on Thinkific:

  • Crafting a compelling course title and description
  • Using high-quality images and videos
  • Setting appropriate pricing
  • Building an email list
  • Creating engaging email content
  • Using email marketing and automation tools
  • Using social media advertising with the right platforms
  • Promoting your course with engaging content
  • Creating lead magnets
  • Providing valuable free content by offering free trials and demos
  • Finding relevant affiliates and offering attractive commission rates
  • Providing affiliates with marketing material
  • Using the Thinkific landing page builder and its extensive tools, including the course reviews and testimonials feature

We encourage you to take action and implement these strategies to effectively market your course on Thinkific. With the right marketing plan and consistent effort, you can attract more students, increase your course sales, and achieve your online teaching goals.

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