How to Sell Your Online Courses on Thinkific: A Step-by-Step Guide


Thinkific is an all-in-one platform for creating, marketing and selling online courses. It provides instructors with a wide range of features that make it easy to create engaging course content and manage the entire sales process from start to finish. With Thinkific, you can access powerful marketing tools such as automated email sequences, segmentation capabilities, and coupon codes, which help you reach more potential students and increase conversions. 

To successfully sell your online courses on Thinkific, you must understand how the platform works and the features available to make the most of them. This guide will walk you through all the steps necessary to set up a successful course launch on Thinkific and maximize your revenue potential by utilizing its various features effectively.

I have been using Thinkific for over two years and know firsthand how powerful the platform is for selling online courses. In this article, I will provide a step-by-step guide on how to use Thinkific to sell your online courses. 


Setting up your Thinkific Account

1. Signing up for Thinkific

The first step in setting up your Thinkific account is to sign up. You can do this by going to the Thinkific homepage and clicking “Sign Up.” You will then be prompted to enter your name and email address and create a password. After entering this information, click “Create My Account.” You will be taken to the dashboard. 

2. Choosing a plan and payment options

Once in the dashboard, you must choose a plan that best fits your needs. There are three different plans available: Basic, Pro, and Premier. Each plan has its features and pricing structure, so it’s important to consider which would work best for you before selecting. 

In addition to choosing a plan, you must select a payment option for accepting payments from students who purchase your courses. Thinkific offers several payment options, such as PayPal and Stripe, making it easy for instructors to accept student payments. 

3. Setting up your course site 

The last step in setting up your Thinkific account is creating an attractive course site that entices potential students into enrolling in your courses. To do this, you can use the built-in themes provided by Thinkific or customize them with custom HTML/CSS code if desired. 

Once the theme has been selected, you can start adding content such as course descriptions, images or videos of lectures or demos, etc., along with any additional information that may be helpful for potential students when deciding to enroll in one of your courses.


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Creating Your Course

1. Identifying your course topic and target audience 

When creating a course on Thinkific, the first step is identifying your topic and target audience. This will help you create content tailored to your student’s needs and ensure that you offer material they want to learn. 

You can research online to see what topics people are interested in and what courses are available on similar topics. Knowing your target audience will also help you craft appropriate course titles, descriptions, pricing, and marketing messages. 

2. Creating course content (Videos, Text, Quizzes, Etc.) 

Once you have identified your course topic and target audience, it’s time to start creating the actual content for your course. Thinkific provides various tools for creating engaging content, such as videos, text-based lessons, quizzes/exams, and more. 

You can also upload files such as PDFs or images if needed. Depending on the type of course you’re offering, there may be other types of content that should be included for students to get the most out of their learning experience. 

3. Organizing course material into modules 

Once all of your course material has been created and uploaded onto Thinkific, it’s time to organize it into modules so that students can easily find what they need when going through the course material. 

The idea here is to make sure that each module contains related information so that it makes sense when presented together in a single unit. For example, if you were teaching photography, one module could contain information about camera settings, while another could contain information about post-processing techniques after taking photos, etc.  

4. Setting up pricing and payment options 

The next step is setting up pricing and payment options for your online course on Thinkific. It’s important to note that different countries have different currency requirements, which must be considered when setting up prices for international customers. 

Once this has been done successfully, you can select from various payment options, including credit cards (Visa/Mastercard), PayPal, or direct bank deposits, depending on where potential customers are located worldwide. Additionally, Thinkific offers coupon codes that instructors can use to provide discounts or promotions on their courses if desired.


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Promoting Your Course

1. Creating a landing page to showcase your course

A landing page is essential for promoting your course and should be the first step in your marketing strategy. It allows you to showcase the features and benefits of your course and provides potential customers with an easy way to purchase it. 

Thinkific offers customizable templates that make the process of creating landing pages easy. You can also add videos, images, and other media to increase engagement with potential customers. 

2. Optimizing your course for search engines

Search engine optimization (SEO) is key for increasing visibility on search engines like Google. To optimize your course for SEO, you must use relevant keywords throughout the content of your course description, titles, tags, and meta descriptions. 

Additionally, Thinkific offers built-in tools such as SEO-friendly URLs and auto-generated sitemaps, which help improve organic search rankings. 

3. Using email marketing to reach potential customers

Email marketing is one of the most effective ways to reach potential customers and promote your online courses on Thinkific. 

With Thinkific’s email automation feature, you can easily set up automated email sequences triggered when someone takes a specific action or visits a page on your site. Additionally, you have access to powerful segmentation capabilities allowing you to target specific groups based on their interests or behaviors. 

4. Leveraging social media to promote your course

Social media platforms like Facebook and Twitter offer a great opportunity for driving traffic back to your courses on Thinkific. Using these platforms allows you to reach more potential students by sharing content related to the topics covered in your courses or simply providing updates about upcoming launches or discounts available on them. 

With Thinkific’s social media integration feature, you can easily share links directly from the platform so users can go straight from social media sites to purchase your online course without leaving their timeline.


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Selling Your Course

1. Setting up payment processing

The first step in selling your online courses on Thinkific is to set up a payment processor. This allows you to receive payments from students that purchase your course. Thinkific integrates with several popular payment gateways, such as Stripe and PayPal, so you can quickly and easily set up an account and start accepting payments. 

2. Managing student enrollments & payments

Once your payment processor is set up, you can enroll students in your course. Thinkific makes it easy to manage student enrollment by offering various features such as automated email notifications, bulk enrollment tools, and customizable enrollment forms. Additionally, the platform provides comprehensive reporting tools that allow you to track all incoming payments.

3. Providing customer support & handling refunds

Excellent customer support is essential for any successful business, especially when selling online courses. 

With Thinkific’s powerful customer support features like automated email sequences and customer inquiry tracking capabilities, it’s easier than ever to keep your customers satisfied and help them get the most out of their purchases. The platform also offers robust refund management tools that make it easy to process refunds quickly and efficiently if needed. 

4. Upselling & cross-selling additional courses 

Thinkific also allows instructors to maximize their revenue potential by utilizing its powerful marketing tools for upselling and cross-selling additional courses or products related to their main offering. 

Using this feature, instructors can create custom discounts or bundle packages which offer more value at a discounted price compared to purchasing each item separately. It’s an effective way of increasing conversions while still providing customers great value for money! 


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In this guide, I have outlined the key steps to successfully sell your online courses on Thinkific. This includes setting up payment processing, managing student enrollments and payments, providing customer support, handling refunds, and upselling and cross-selling additional courses. 

Now that you understand how to use Thinkific for selling your online courses, it’s time to take action! With its many features and powerful marketing tools, it’s easier than ever to create engaging course content and reach more potential students to maximize your revenue potential. So what are you waiting for? Start creating your dream course today! 

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