How to Integrate OptinMonster with Thinkific Using Zapier


Are you looking to increase your course sign-ups and conversions on Thinkific? If so, you may need to integrate OptinMonster with Thinkific through Zapier. 

OptinMonster is a powerful lead-generation tool that can help capture email addresses and other valuable data from your website visitors. By connecting it to Thinkific through Zapier, you can automatically add these leads to your Thinkific email list and nurture them toward a sale. 

In this article, we’ll walk you through the integration, customizing your OptinMonster campaign for Thinkific, and launching your campaign to start seeing results. So, let’s get started!


Setting up OptinMonster and Thinkific in Zapier

Now that you understand the benefits of connecting OptinMonster with Thinkific, it’s time to start the integration process. This section will cover the steps for setting up OptinMonster and Thinkific in Zapier, so you can start sending data between the two platforms.

Creating a Zapier Account

Before you can start connecting OptinMonster and Thinkific in Zapier, you’ll need to create a Zapier account. Zapier offers both free and paid plans, depending on your needs. Once you’ve created your account, you can access the Zapier dashboard to create new Zaps and manage your integrations.

Connecting OptinMonster and Thinkific to Zapier

To set up the integration between OptinMonster and Thinkific, you’ll need to connect both platforms to Zapier. This process involves providing Zapier with your OptinMonster and Thinkific API keys. Once you’ve added these keys, Zapier can access your OptinMonster and Thinkific accounts and transfer data between them.

Setting up a Zap to Send Data from OptinMonster to Thinkific

With OptinMonster and Thinkific connected to Zapier, you can now set up a Zap to send data from OptinMonster to Thinkific. A Zap is a workflow that connects two or more apps, enabling data to move between OptinMonster and Thinkific. In this case, you’ll set up a Zap to automatically add new OptinMonster leads to your Thinkific email list.

You’ll need to choose OptinMonster as the trigger app and Thinkific as the action app in Zapier. Then, you’ll configure the Zap to specify which OptinMonster campaign should trigger the Zap and how you should map the data to your Thinkific email list. Once you’ve set up the Zap, you can turn it on and capture new leads from your OptinMonster campaign in your Thinkific account.

Following these steps, you can easily connect OptinMonster with Thinkific through Zapier and grow your email list and course sales. In the next section, we’ll cover how to customize your OptinMonster campaign for Thinkific.


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Customizing Your OptinMonster Campaign for Thinkific

Now that you’ve set up OptinMonster and Thinkific in Zapier, it’s time to create an OptinMonster campaign customized for Thinkific. In this section, we’ll cover the steps for creating an effective campaign that will capture the attention of your website visitors and encourage them to sign up for your course.

Creating a Campaign in OptinMonster

The first step in customizing your OptinMonster campaign for Thinkific is to create a new campaign in OptinMonster. OptinMonster offers a variety of campaign types, including pop-ups, floating bars, and slide-ins, so choose the type that best fits your website and target audience.

Choosing the Appropriate Form Fields and Content for Thinkific

When creating your OptinMonster campaign, it’s important to choose the appropriate form fields and content for Thinkific. Consider the information you need to collect from your leads to effectively market your course, and ensure your campaign includes those fields.

Consider making your campaign content relevant to your course and target audience. You should include a catchy headline, attention-grabbing images, and persuasive copy that highlights the benefits of your course and encourages sign-ups.

Testing Your OptinMonster Campaign and Zap Before Launch

Once you’ve created your OptinMonster campaign, it’s important to test it to ensure it’s functioning correctly and send data to Thinkific through Zapier. Test your campaign by previewing it on your website and filling out the form fields with test data. Then, check to ensure the data is being transferred correctly to Thinkific.

Testing your Zap to ensure it works properly is also a good idea. Zapier offers a testing feature that allows you to simulate data being sent through your Zap without actually triggering the Zap. This can help you catch any errors or issues before launching your campaign.

Customizing your OptinMonster campaign for Thinkific and testing it thoroughly before launch can increase the likelihood of capturing new leads and growing your course sales. 


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Launching and Monitoring your OptinMonster Campaign

Now that you’ve created and customized your OptinMonster campaign for Thinkific, it’s time to launch it and monitor its performance. This section will cover the steps for finalizing your campaign, launching it, and monitoring Zapier and Thinkific for successful data transfers and new signups.

Finalizing and Launching Your Campaign

Before launching your OptinMonster campaign, double-check to ensure it’s customized for Thinkific and includes all the necessary form fields. Also, review your campaign content to ensure it’s clear and compelling and encourages sign-ups.

Once you’re satisfied with your campaign, it’s time to launch it on your website. OptinMonster makes it easy to embed your campaign on your website using WordPress, Shopify, or another platform.

Monitoring Zapier for Successful Data Transfers

After launching your campaign, it’s important to monitor Zapier to ensure that data is being transferred successfully from OptinMonster to Thinkific. You can check the Zapier dashboard to see if any errors have occurred or if data transfers have failed. If there are any issues, you can troubleshoot and fix them before they impact your campaign performance.

Checking for New Signups in Thinkific

As new leads sign up for your course through your OptinMonster campaign, it’s important to keep track of them in Thinkific. Check your Thinkific dashboard regularly to see if new signups are being added to your course. You can also set up email notifications or integrations with other tools, like Mailchimp or HubSpot, to stay informed about new signups and follow up with them promptly.


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Integrating OptinMonster with Thinkific through Zapier can be a powerful way to grow your course sales and increase your lead generation efforts. By customizing your OptinMonster campaigns for Thinkific and monitoring new signups in Thinkific, you can optimize your campaign performance and convert more leads into students.

This article covered the steps for setting up OptinMonster and Thinkific in Zapier, customizing your OptinMonster campaign for Thinkific, and launching and monitoring your campaign. Following these steps, you can connect your OptinMonster campaigns to your Thinkific courses and streamline your lead generation process.

If you’re looking for additional resources on integrating Thinkific with other tools and services, check out the Thinkific knowledge base and Zapier’s library of integrations. With the right tools and strategies, you can take your Thinkific courses to the next level and grow your online course business.

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