Kartra vs Thinkific


Kartra is an all-in-one platform that provides users with the tools to create, market, and sell digital products online. It includes features such as website hosting, email marketing, membership sites, and more. Thinkific is a course creation platform that allows users to create, market, and sell online courses. It has powerful course creation tools as well as options for monetization and pricing. 

When it comes to selling digital products online or creating courses to teach others, it can be difficult to decide which platform is best suited for your needs. This article aims to compare Kartra and Thinkific in terms of their features and pricing so you can make an informed decision about which platform will help you reach your goals


Course Creation and Management 

When it comes to course creation and management, both Kartra and Thinkific offer a range of features. Here is a comparison of their main features: 

Course Templates: 

Kartra offers an extensive selection of customizable course templates that can be used to quickly create online courses. Thinkific also has a variety of course templates, but they are not as extensive as those offered by Kartra

Multimedia Support: 

Kartra provides support for a range of multimedia formats, including videos, audio files, images, documents, and more. Thinkific also supports multiple media formats but not as many as Kartra does.

Quizzes and Surveys: 

Kartra includes a powerful quiz and survey tools that allow users to create interactive quizzes or surveys for their courses. Thinkific also has quiz and survey capabilities but not as robust as those found in Kartra. Overall, both platforms provide similar features when it comes to course creation and management; however, Kartra offers more options in terms of customization when compared to Thinkific.


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Design and Customization Options 

When it comes to design and customization options, both Kartra and Thinkific offer a range of features to help you create the perfect course. Here is a comparison of the key design and customization options available on each platform: 


Kartra has an intuitive drag-and-drop builder that makes designing your course easy. You can customize your pages with images, videos, text, forms, and more. It also offers a variety of templates that you can use as starting points for your courses. Additionally, Kartra provides advanced features such as A/B testing for optimizing your course pages. 


Thinkific also has a drag-and-drop page builder for creating courses easily. It allows you to customize your pages with multimedia elements, quizzes, surveys, and more. Thinkific also provides access to hundreds of professionally designed themes that you can use as starting points when creating your courses. Furthermore, its analytics feature lets you track user engagement and optimize your content accordingly.

Marketing and Sales Tools 

Kartra and Thinkific are both powerful platforms for creating, marketing, and selling online courses. However, they have different approaches to marketing and sales tools. Here is a comparison of their features:


Kartra offers a range of powerful tools for building funnels and automating the sales process. It includes features such as opt-in forms, email automation, payment integration, split-testing options, analytics tracking, and more. Kartra also has built-in CRM capabilities that allow you to manage customer relationships with ease. 


Thinkific’s core focus is on course creation and management rather than marketing or sales. However, it does offer some useful tools for marketing your courses online. These include customizable landing pages with built-in SEO optimization, email campaigns with segmentation options, affiliate program management tools, coupon codes for discounts/promotions, etc. payment integration with Stripe & PayPal, social sharing buttons for increased reach, etc. 

Overall, Kartra provides more comprehensive marketing and sales tools compared to Thinkific due to its focus on funnel building and automation features. However, Thinkific still offers some useful features that can help in the promotion of an online course regardless of the platform chosen by the user.


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Pricing and Revenue Share 

When it comes to pricing and revenue share models, both Kartra and Thinkific offer a variety of options. Here is a comparison of the two platforms: 

Kartra Pricing Plans: 

Kartra offers several pricing plans, ranging from basic to premium. All plans include access to their core features such as landing pages, email marketing automation, membership sites, videos, shopping carts, and more. Prices start at $99 per month and go up to $499 per month for the premium plan. There are also additional add-ons available for an extra fee.

Thinkific Pricing Plans: 

Thinkific has four main pricing plans that range from free (with limited features) to $299 per month for their advanced plan. All plans include access to their core features like course creation tools, multimedia support, quizzes and surveys, video hosting capabilities, monetization options (including bundles and memberships), analytics tracking tools, etc. They also have an enterprise plan with custom pricing depending on your needs.

Revenue Share Models: 

Both Kartra and Thinkific offer different revenue share models so you can monetize your courses or products in different ways. Kartra offers a 40% revenue share model across all its pricing plans while Thinkific’s revenue share model depends on which plan you choose – free plans offer 15%, basic 20%, pro 25%, and advanced 30%.


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Kartra and Thinkific are both popular marketing automation platforms that can be used to create and manage online courses. Both platforms offer a range of features, but there are some key differences between the two. 

In terms of course creation and management, Thinkific is designed specifically for creating and managing courses, whereas Kartra offers more general marketing automation tools such as lead generation, email marketing, webinars, and more. Additionally, Kartra offers an integrated eCommerce platform for selling products or services directly from your website.

When it comes to video hosting and playback capabilities, Thinkific has powerful video hosting tools while Kartra does not offer any native video hosting capabilities. Furthermore, Thinkific offers a range of pricing plans while Kartra only has one subscription plan with different levels of access depending on the user’s needs. 

Ultimately, the best platform for you will depend on your specific needs. If you need a comprehensive platform for course creation and management with advanced video hosting capabilities then Thinkific would be the best choice. However, if you are looking for a complete suite of marketing automation tools along with an integrated eCommerce store then Kartra is likely the better option.

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