Thinkific is a comprehensive platform that makes it easy to create and sell online courses. These online courses won’t sell themselves, however. For that, you will need to market them.
Email is one of the most powerful marketing tools available to online course creators. With email, you can build relationships with your students, keep them informed about new course offerings and updates, and promote your brand.
Thinkific is no exception in using email as a marketing tool. The platform allows you to collect emails, a feature for email list building and marketing by integrating with email marketing services such as Mailchimp, ConvertKit, and Drip.
You can also use the built-in email system to send automated email sequences to your students and capture their email addresses when they sign up for your courses.
This article will dive into how to collect and capture emails for your courses and the importance of building a mailing list.
Setting up email collection in Thinkific
Importance of consent from students
To build a successful email list for your online course, it’s important to obtain the consent of your students.
This means that they should be aware of what type of communications they’ll receive from you and have the option to opt in or out of your email list.
By obtaining consent, you’ll build a list of engaged and interested students who are more likely to convert into paying customers.
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Creating a sign-up form for email collection
To start collecting emails, you’ll need to create a sign-up form on your Thinkific site. This can be done in a few simple steps:
- Log in to your Thinkific account and navigate to the “Site Builder” section.
- In the “Site Builder” section, click on the “Forms” option and then select “Sign Up Form.”
- Customize your sign-up form by adding fields such as name and email and any other information that you would like to collect from your students.
- Publish your sign-up form by clicking the “Publish” button.
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Integrating with an email marketing platform
After you’ve created your sign-up form, you’ll want to integrate it with an email marketing platform. This will allow you to manage your email list and send targeted communications to your students. There are a number of email marketing platforms that integrate with Thinkific, including Mailchimp, Aweber, and ConvertKit.
To integrate with an email marketing platform, you’ll need to follow these steps:
- Choose an email marketing platform that integrates with Thinkific.
- Connect your Thinkific account with the email marketing platform.
- Map the fields in your Thinkific sign-up form to the fields in your email marketing platform.
- Set up automated email campaigns and targeted communications to your students.
By setting up an email collection in Thinkific, you’ll be able to build a targeted and engaged email list that will help you to grow your online course business.
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Best practices for email collection in Thinkific
Providing Value to Students Through Email Communications
When it comes to email communications, the goal is to provide value to your students. This can be achieved by sending them relevant information and resources, such as updates on the course content, tips and tricks, and exclusive offers.
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Segmenting your email list for targeted communications
Thinkific makes it easy to segment your email list based on your student’s interests and behaviors. This allows you to send targeted and personalized messages to different groups of students, increasing the likelihood that they will engage with your content and take action.
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Regularly testing and optimizing your email sign-up process
The process of collecting email addresses from your students is an ongoing one, and it’s important to regularly test and optimize your sign-up process. This includes testing different sign-up forms, calls to action, and incentives to see what works best for your audience.
By testing and optimizing your email sign-up process, you can increase the number of students who sign up for your email list, improving your chances of success.
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Conclusion
In this article, we explored the Thinkific platform and its ability to collect email addresses for online courses. We’ve looked at ways how to create a sign-up form for email collection as well as how to integrate them with an email manager.
We discussed the importance of consent from students and how to set up an email collection by creating a sign-up form and integrating it with an email marketing platform.
We also covered best practices for email collection, including providing value to students, segmenting your email list, and regularly testing and optimizing the process.
With the knowledge you have gained from this article, you are now equipped to start collecting emails through Thinkific and take the next step in your online course success journey.
By having a targeted email list, you can better engage with your students, provide valuable content, and build a stronger community.