Why Thinkific is the Best Online Course Platform for Your Business


In today’s digital age, online courses have become a highly effective way to share knowledge and expertise with learners worldwide. As a result, choosing the right online course platform for your business is more important than ever. 

Thinkific is among the most popular and highly rated platforms for creating and selling online courses. It offers a range of powerful features and tools that make it easy for businesses to create, market and sell online courses. This article will explore why Thinkific is the best choice for your online course needs and what sets it apart from other online course platforms. 

Whether you’re a solopreneur, a small business owner, or a large enterprise, Thinkific has something for everyone. So, let’s dive in and discover what makes Thinkific the best online course platform for your business.



When it comes to creating an online course, customization is key. With Thinkific, you have complete control over the look and feel of your online course, from design and branding to advanced customization options. 

Design and Branding Options

Thinkific offers a range of design and branding options that allow you to create a customized course that reflects your brand. With customizable templates, you can choose from various themes, colors, and fonts to create a cohesive look and feel for your course. You can also upload your logo and customize the course landing page to match your website.

Course Creation Tools

Thinkific provides various course-creation tools to help you create engaging content for your learners. With a drag-and-drop course builder, you can easily create and organize your course content, including videos, text, quizzes, and assignments. You can also use multimedia elements like images, audio, and PDFs to enhance your course materials.

Advanced Customization Options

For those who want even more control over their course design, Thinkific offers advanced customization options. With custom CSS and HTML, you can fully customize the look and feel of your course, allowing you to create a truly unique learning experience for your learners.


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User Experience

User experience is among the most important factors when choosing an online course platform. With Thinkific, your learners will have a positive experience from start to finish. 

Easy Navigation

Thinkific is designed with learners in mind, providing an intuitive navigation system that makes finding what they’re looking for easy. With a straightforward layout, learners can easily navigate your course, accessing the needed materials with just a few clicks.

User-friendly Interface

Thinkific’s user-friendly interface makes engaging learners with your course content easy. From the course landing page to the lessons, learners will find a clean and organized layout that is easy to understand and use.


With more and more learners accessing online courses from their mobile devices, choosing a mobile-friendly platform is important. Thinkific is optimized for mobile devices, ensuring learners can access your course materials on the go from anywhere in the world.

Marketing and Sales

Creating an online course is one thing, but marketing and selling it is another. With Thinkific, you can access various marketing and sales tools that can help you promote and sell your course. Here are some of the ways Thinkific supports your marketing and sales efforts:

Built-in Marketing Tools

Thinkific provides built-in marketing tools that help you promote your course and reach your target audience. You can create custom landing pages, opt-in forms, and email campaigns to promote your course to your audience. Plus, with built-in analytics, you can track the performance of your marketing efforts and make data-driven decisions.

Flexible Pricing Options

Thinkific offers flexible pricing options that allow you to sell your course in a way that works best for your business. You can offer your course for a one-time fee, a monthly subscription, or a payment plan. You can also create coupons and discounts to incentivize purchases and attract new customers.

Payment Gateway Integrations

Thinkific integrates with a range of payment gateways, including PayPal, Stripe, and Shopify, making accepting payments for your course easy. Plus, with secure payment processing, you can ensure your customer’s payment information is safe and protected.


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Customer Support

When running an online course, it’s important to have access to reliable customer support. With Thinkific, you can rely on their customer support team to help with any questions or issues. 

Dedicated Support Team

Thinkific’s customer support team is dedicated to helping you succeed. Their team can assist you if you have a technical question or need help with your course content. You can contact them via email or live chat, and they’ll respond promptly to help you resolve any issues.

Extensive Knowledge Base

In addition to its customer support team, Thinkific provides an extensive knowledge base containing helpful articles and tutorials. This resource is available 24/7, so you can access it whenever you need assistance with your course. Whether you’re seeking guidance on course creation, marketing, or sales, you’ll find helpful information in their knowledge base.

Community Support

Finally, Thinkific offers community support through its Facebook group and community forums. Here, you can connect with other course creators and get tips and advice on building and growing your online course business. It’s a great way to connect with others in your field and learn from their experiences.


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Security and Reliability

When it comes to running an online course business, security and reliability are paramount. With Thinkific, you can feel confident that your course content and customer information are secure.

SSL Encryption

Thinkific uses SSL encryption to protect your course content and customer data. SSL encryption ensures that any information exchanged between your course website and your customers is encrypted and secure. This helps to prevent unauthorized access and data breaches.

DDoS Protection

Thinkific also provides DDoS protection to prevent malicious attacks from taking down your course website. DDoS attacks can devastate online businesses, but with Thinkific, you can feel confident that your website will be protected.

Cloud Hosting

Finally, Thinkific uses cloud hosting to ensure that your course website is always reliable and available to your customers. With cloud hosting, your course website is hosted on multiple servers, so even if one server goes down, your website will still be available to your customers.


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When choosing an online course platform, pricing is an important factor. With Thinkific, you’ll find pricing plans that fit your budget and business needs. Here are some of the key things to know about Thinkific’s pricing:

Overview of Pricing Plans

Thinkific offers several pricing plans to choose from, depending on your needs. Their Basic plan costs $49 monthly and includes core features like unlimited courses, quizzes, and surveys. Their Pro plan costs $99 monthly, including additional features like certificates, course completion tracking, and priority support. 

Their Premier plan is their most advanced plan and includes all of the Pro features, advanced integrations, onboarding services, and dedicated account management.

Feature Comparison

When comparing the different Thinkific pricing plans, it’s important to consider the features included in each plan. For example, the Basic plan may suit your needs if you’re just starting with your online course business. 

However, consider the Pro plan if you need more advanced features like course completion tracking and priority support. Evaluating your business needs and choosing a plan with the features you need to succeed is important.

Thinkific offers several pricing plans depending on your business needs and budget. When evaluating the different plans, it’s important to consider the features included in each plan and choose the plan that provides the features you need to succeed.


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Thinkific is an excellent choice for anyone starting an online course business. Here’s a recap of some of the key reasons why:

  • Customization: Thinkific offers a wide range of customization options to help you create a course website that reflects your brand and meets your specific needs.
  • User Experience: Thinkific is designed with the user in mind, providing easy navigation, a user-friendly interface, and a mobile-friendly design.
  • Marketing and Sales: Thinkific includes built-in marketing tools, flexible pricing options, and payment gateway integrations to help you grow your business.
  • Customer Support: Thinkific provides dedicated support, an extensive knowledge base, and a community support network to help you succeed.
  • Security and Reliability: Thinkific ensures that your course website and customer data are secure with SSL encryption, DDoS protection, and cloud hosting.
  • Pricing: Thinkific offers several pricing plans, depending on your business needs and budget.

If you want to start an online course business or switch to a new online course platform, we encourage you to try Thinkific. With a wide range of features, customizable options, and affordable pricing, Thinkific is an excellent choice for creating and selling online courses.

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