What is Thinkific Used For? A Comprehensive Guide to the Course Creation Platform


Are you looking to create and sell your online courses? Look no further than Thinkific! As a powerful course creation and delivery platform, Thinkific allows you to easily design, market, and sell your courses. 

But what exactly is Thinkific used for, and how can it help you achieve your e-learning goals? In this article, we’ll explore the ins and outs of Thinkific and show you how to use this platform to take your online courses to the next level. 

Whether a seasoned educator or a first-time course creator, you’ll find all the information you need to get started with Thinkific and succeed in online learning.


What is Thinkific?

Thinkific is an all-in-one online course creation and delivery platform designed for entrepreneurs, course creators, and educators who want to share their knowledge and skills with a wider audience. Its overwhelmingly positive reviews make Thinkific the ideal choice for anyone who wants to build and sell online courses, regardless of their level of technical expertise.

Definition of Thinkific

Thinkific is a cloud-based platform that allows you to create, market, and sell online courses, manage student data, and monitor their progress. It provides various tools to create and customize your course content, including video, audio, text, quizzes, and surveys. Additionally, Thinkific easily integrates third-party apps and software to optimize course delivery.

How Thinkific Works

Thinkific is a user-friendly platform that allows you to create and publish your courses quickly and easily. To start, you’ll need to sign up for an account and select a pricing plan that fits your needs. Once logged in, you can begin creating your course by adding content, setting pricing and access controls, and customizing your course landing page.

Key Features of Thinkific

Thinkific has many flexible features that make it easy to build and sell online courses. Here are some of the key features you can expect when using Thinkific:

  • Course Creation – Thinkific provides a user-friendly course builder that allows you to create and edit course content in minutes.
  • Course Management – Thinkific allows you to manage your course content and student data, monitor student progress and provide feedback to your learners.
  • Customization – Thinkific provides a range of customization options, including creating your landing page, adding your branding, and choosing from various templates and layouts.
  • Marketing Tools – Thinkific provides various marketing tools to help you attract and retain students, including email marketing integrations, affiliate programs, and course coupons.
  • Seamless Integrations – Thinkific provides a vast range of integrations you can use within your reach through the Thinkific App Store. These third-party apps include those made for customizing landing pages, email marketing, student-teacher interactions, and, of course, the automation tool Zapier
  • Payment and Pricing – Thinkific allows you to set up various payment and pricing options for your courses, including one-time payments, subscriptions, and payment plans.
  • Payment Processing – Thinkific integrates with major payment gateways like Stripe and PayPal, making it easy for you to sell your courses and get paid.
  • Analytics and Reporting – With Thinkific, you can track your student’s progress and engagement with your courses through various analytics and reporting tools, including progress tracking, completion rates, and course evaluations.


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Who Uses Thinkific?

Many users, including individual educators, businesses, and organizations of all sizes, use Thinkific. The platform is designed for anyone who wants to create and deliver high-quality online courses to students worldwide. Here are a few of the key types of users who use Thinkific:


Thinkific is used by individual educators who want to create and sell their courses online. Whether you’re a teacher, coach, or subject matter expert, Thinkific provides all the tools you need to create, market, and sell your courses online.


Many businesses use Thinkific to create and deliver their online training programs. With Thinkific, businesses can create custom-branded training courses for their employees, partners, or customers and track their progress and engagement with the content.


Countless worldwide nonprofits use Thinkific to create and deliver educational content to their communities. Whether you’re an advocacy group, community organization, or charity, Thinkific provides all the tools you need to create and deliver engaging and effective educational content.

Why People Use Thinkific

People use Thinkific for a variety of reasons. Here are a few of the key benefits of using Thinkific.

For one, it’s easy to use. Thinkific is designed to be easy to use, even if you’re not a technical expert. With its intuitive course builder and simple interface, anyone can easily create and deliver high-quality online courses.

Second, it’s highly customizable. Thinkific is highly customizable, allowing you to brand your courses and landing pages with your logo, colors, and fonts, thus making it easy to create a professional-looking course that fits your brand and style.

Lastly, it’s scalable. Thinkific is designed to grow your business. Whether you’re just starting or have a large and growing audience, Thinkific can scale to meet your needs.

Big Names Who Used Thinkific

Many established businesses and individuals use Thinkific to create and sell their courses online. For example, global brands like Hootsuite, Patagonia, and Johnson & Johnson use Thinkific to create and deliver online training courses. 

Additionally, individual course creators like fitness coaches, language teachers, and business consultants use Thinkific to create and sell their courses to a global audience.


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What Can You Do with Thinkific?

Thinkific is a powerful platform that offers plenty of functionalities for creating and delivering online courses. With Thinkific, you can create various courses, customize your courses to fit your brand, and track your student’s progress and engagement with your content. 

Here are a few of the key functionalities of Thinkific:

Course Builder 

Thinkific’s course builder allows you to create many different course types, including video courses, audio courses, quizzes, and more. Its drag-and-drop interface makes it easy to add new content and customize your courses to fit your needs.

You’re not just limited to creating courses in the Course Builder. You can also build other digital products, such as membership, subscriptions, coaching programs, and multi-product bundles.

Site Builder 

With Thinkific’s comprehensive site builder section, you can create a custom-branded website for your courses. Its default site pages include a homepage, course pages, and checkout pages, which you can customize to fit your brand and style.

Thinkific provides several built-in templates, from its three website themes to its collection of blocks and elements that you can conveniently drag and drop into the workspace. 

Student Management Features

Thinkific offers a variety of tools for managing your students, including progress tracking, quiz grading, and engagement metrics. With these tools, you can easily see how your students interact with your content and adjust as needed. 

If you want to boost their morale, you can reward them with certificates you can build and edit anytime within the platform. To level up your engagement game, Thinkific includes a community feature, providing you and your students with a place where you can freely discuss anything related to your course’s topics.

Building Thinkific Courses

With Thinkific, you can create various lessons within your courses to fit your needs. Here are a few of the key types you can use to build a highly engaging course with Thinkific:

  • Video Lessons – Video courses are a popular option for many course creators, and Thinkific offers a variety of tools for creating and delivering high-quality video content.
  • Audio Lessons – Thinkific offers tools for creating and delivering audio courses if you prefer audio content.
  • Quizzes – Quizzes are a great way to engage your students and test their knowledge. With Thinkific, you can easily create and deliver quizzes to your students.
  • Multimedia Lessons – If you want to expand your learning experience beyond a Thinkific course, a better way to do it is by using this option to link to your external content or let students download your files. 

Thinkific Sites for a Personalized Experience

Those are just some of the ways that you can do to make your course experience more unique than the rest. However, the possibilities extend beyond course content, as you can do the same with your Thinkific site. Here are a few of the ways you can customize it.

With Thinkific, you can fully customize the look and feel of your site to fit your brand. This includes customizing your course pages, checkout pages, and even the email sent to your students.

Want to make your site fully functional? You can add custom pages and refine them to become integral parts of your brand identity example. You can take advantage of this feature by adding a blog section!

Thinkific offers seamless integrations with hundreds of third-party tools and platforms, including email marketing services, payment processors, and more. All of these are made possible with the Thinkific App Store, making it easy to connect your courses to your existing business processes and tools.


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How Does Thinkific Help Course Creators?

Thinkific offers many benefits to course creators looking to build and grow their businesses. Here are just a few of the key benefits of using Thinkific:

  • Ease of Use. Thinkific is designed to be easy to use, even for beginners. Its intuitive course builder and site builder make it easy to create and customize your courses and website to fit your needs.
  • Flexibility. The platform offers a wide range of tools and features that allow you to create and deliver courses in the best way. Whether you prefer video, audio, or text-based content, Thinkific has the tools to help you create the course you want.
  • Support. Thinkific offers excellent customer support to help you get up and running with your courses. From onboarding to troubleshooting, their support team is there to help you every step of the way.

Using Thinkific to Reach Dream Goals

A great thing about using Thinkific is that it can help course creators reach their goals in various ways. Firstly, Thinkific provides tools and features to help you build a following and attract new students to your courses. You can establish a strong brand presence and grow your audience by creating customized landing pages and utilizing Thinkific’s integrated email marketing tools. 

Secondly, Thinkific offers a range of pricing options to help you generate revenue swiftly from your courses and other products. You can charge a one-time fee or offer subscription-based access, and Thinkific provides the tools to help you monetize your content, even in the long run.

Finally, with its engagement and progress-tracking tools, Thinkific makes it easy to keep your students engaged and motivated throughout your course. These tools can help you build a strong relationship with your students and increase the likelihood of repeat business.

Utilizing Thinkific to Level Up Revenue

Finally, let’s look at how Thinkific can help course creators increase their revenue:

  • Upselling – With Thinkific, you can easily create and sell additional products and services to your students, such as coaching sessions or downloadable resources. These unique features can increase your revenue and provide additional value to your students.
  • Affiliate Marketing – Thinkific offers an affiliate marketing program that allows you to partner with other businesses and individuals to promote your courses, helping you reach a wider audience and generate more sales.
  • Advanced Analytics – Thinkific’s advanced analytics tools allow you to track the performance of your courses and identify areas for improvement. Optimizing your courses based on these insights can increase engagement and revenue.


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What are the Alternatives to Thinkific?

While Thinkific is a popular choice for creating and selling online courses, several alternatives exist. Here are some popular options:

  • Teachable 

Teachable is a platform that offers similar features to Thinkific, including course creation tools, a website builder, and the ability to sell courses directly to students.

  • Kajabi

Kajabi is another online course creation platform that offers a range of tools for course creation, marketing, and sales. It also includes features like website building, email marketing, and analytics.

  • Udemy

Udemy is an online marketplace that allows you to create and sell courses to a large audience. While Udemy does not offer the same level of customization and control as other platforms, it does offer a large built-in audience and access to Udemy’s marketing tools.

  • Podia 

Podia is an all-in-one platform for creating and selling online courses, memberships, and digital products. It offers a range of features, including a website builder, email marketing tools, and the ability to sell courses and products directly to your audience.

  • LearnWorlds

LearnWorlds is a platform for creating and selling online courses that offer a range of features, including customizable templates, assessments and quizzes, and integrations with popular marketing and payment platforms.


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Right at the start, you may have come here to figure out what Thinkific is used for. As we reach the end of the article, you will know that you can use it to create and sell online courses. We’ve explored what Thinkific is, how it works, the features it offers, and how it can benefit course creators. We’ve also discussed some popular alternatives to Thinkific and how it stacks up against other online course creation platforms.

If you’re looking to create and sell online courses, Thinkific is worth considering. Its user-friendly interface, robust features, and range of customization options make it a great choice for new and experienced course creators. So why not give it a try? Sign up for a free trial today and start building your online courses with Thinkific!

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