Lights, Camera, Action! Tips for Improving Video Production Quality on Thinkific


I have used Thinkific to create online courses for the past three years. It has amazing course-building capabilities allow you to create engaging and interactive learning experiences for your students.

High-quality videos are essential for any successful online course, as they help to engage learners and provide an immersive experience. Utilizing a video camera when creating video content can take your production quality up a notch and ensure it stands out from the competition. 

This article will provide tips on improving video production quality on Thinkific using a video camera.


Choosing the Right Video Camera

When choosing a video camera for Thinkific, you must consider several factors. First, you need to consider the video type you will be creating. Will it be a lecture-style video? Are you making an instructional video or recording your live events? Knowing what kind of videos you plan to make can help you narrow your choices when selecting a camera. 

In addition to the type of videos, consider the budget and other features that may be important for your particular needs. Once you have considered all these things, it’s time to select from the wide range of available cameras. 

Regarding recommendations, I recommend using either a DSLR camera or an HD camcorder for Thinkific courses. Both offer great-quality images and are easy to use with Thinkific’s course-building capabilities.

Setting Up Your Video Camera

When setting up your video camera to record videos on Thinkific, there are a few tips to remember. 

First, make sure that you have the right equipment for the job. Investing in a higher-end camera will ensure top-notch video production quality. Additionally, having good lighting and audio can drastically improve the quality of your video recordings. 

Proper lighting is essential for capturing clear and vivid footage. If you’re recording indoors, ensure you have plenty of light sources so your videos look professional and well-lit. If you’re filming outdoors, avoid direct sunlight, which can cause unnecessary shadows or glare on the screen. 

Having good audio is also important when creating videos on Thinkific. Investing in an external microphone helps capture crystal-clear audio and ensures that viewers can understand what is said in the video without any background noise or distortion.


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Shooting Your Video

When shooting your video, there are a few techniques that you can use to ensure that it looks professional. Proper lighting and the right camera angles can make all the difference in how your final product looks. Additionally, ensuring that the audio quality is good will help to keep viewers engaged throughout the entire video. 

Engaging with your audience while filming is also important for creating an engaging experience for viewers. Try to maintain eye contact with the camera throughout your video and provide useful information on topics related to Thinkific as much as possible.

Editing Your Video

Editing your video is a critical part of the production process, as it helps to ensure that your final product is high-quality and engaging. The editing process involves trimming clips, adjusting audio levels, adding titles and transitions, and more. 

I recommend using professional video editing software when creating content for Thinkific. My favorite programs are Adobe Premiere Pro, Final Cut Pro X, and Avid Media Composer. These powerful tools offer advanced features such as color grading and motion graphics that you can use to make your videos stand out from the competition.

Uploading Your Video to Thinkific

Once you have recorded your video and edited it to your satisfaction, you can upload it to Thinkific for use in your course. To do this, log into your Thinkific account, go to the “Course Builder” tab, select the course to which you want to add your video, and click “Add Content.” From there, choose “Video or Audio File” from the dropdown menu and follow the instructions on the screen. 

When uploading a video to Thinkific, you must optimize certain settings for the best performance. For example, make sure that the video resolution is set correctly (720p or 1080p) and the bit rate (1-3 Mbps). 

Additionally, always ensure that you compress your videos before uploading them so that they don’t take too long to load when students access them.


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High-quality videos are essential for any successful online course, as they help to engage learners and provide an immersive experience. By implementing the tips and tricks outlined in this article, you can ensure that your video production quality on Thinkific is top-notch. 

From using a video camera to optimizing settings when uploading, there are many ways to ensure your videos stand out from the competition. So start creating high-quality videos to engage your students and make them feel part of the learning experience!

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