How to Upload Videos to Thinkific


Thinkific is a leading online course platform that has helped many course creators to showcase their talents and share their knowledge with the world. One of the most powerful tools that Thinkific offers to its users is the ability to upload videos. Video content has become increasingly popular in recent years, and it is an effective way to engage students and provide valuable information.

Uploading videos to Thinkific can help course creators to improve student engagement and provide more dynamic content. Videos can be used to deliver lectures, explain complex concepts, or provide practical demonstrations. Additionally, videos can be used to add a personal touch to the course and help students to connect with their instructors. Overall, video content is a valuable addition to any course, and Thinkific provides an easy-to-use platform for uploading and managing videos.


Preparing Your Video Content for Upload

Uploading video content on Thinkific requires proper preparation to ensure that your videos are of high quality and optimized for online viewing. Here are some steps you can take to prepare your video content for upload:

Choosing the right format and resolution

When creating video content for Thinkific, it’s essential to use the right format and resolution to ensure compatibility with the platform. Thinkific supports several video formats, including MP4, AVI, and WMV. It’s recommended that you use the MP4 format because it offers the best balance of quality and file size.

In terms of resolution, you should aim for a resolution of at least 720p. This ensures that your videos are of sufficient quality and can be viewed clearly on different devices.

Editing and optimizing your videos for online viewing

Before uploading your videos to Thinkific, it’s essential to edit and optimize them for online viewing. This includes trimming any unnecessary footage, adding captions, and optimizing the audio quality.

You can use video editing software such as Adobe Premiere Pro or iMovie to edit your videos. Additionally, you can optimize your videos for online viewing by compressing the files to reduce their size without compromising on quality.

Naming and organizing your video files

To make it easier to manage your video content on Thinkific, it’s important to name and organize your video files correctly. You can create a folder for all your video content and give each video a descriptive name that indicates its content. This will help you locate and manage your videos more efficiently when uploading them to Thinkific.

By following these preparation steps, you can ensure that your video content is of high quality and optimized for online viewing on Thinkific.


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Uploading Your Videos to Thinkific

If you’re ready to upload your videos to Thinkific, here’s a step-by-step guide to help you get started.

Accessing the video upload feature on Thinkific 

To upload videos on Thinkific, you need to log in to your account and navigate to the course dashboard. From there, you can select the course or module where you want to add the video and click on the “Add Content” button.

Uploading videos to your course or course module 

Once you click on the “Add Content” button, select “Video” from the content type options. You can then drag and drop your video file or select it from your computer’s file directory.

Adding titles, descriptions, and thumbnails to your videos 

After uploading your video, you can add a title, description, and thumbnail image to make it more visually appealing and informative. Thinkific also allows you to customize the player settings, such as autoplay and video quality.

Once you’ve completed these steps, your video will be available for students to view in the course or module you selected.

Managing Your Video Content on Thinkific

If you’re planning to offer video content on Thinkific, you’ll need to know how to manage it. Here are some tips for organizing and maintaining your video content:

Organizing and rearranging your video modules: 

You can easily organize and rearrange your video content on Thinkific by creating modules and lessons. This allows you to structure your course content in a logical and easy-to-navigate way.

Setting access restrictions for your video content: 

If you want to restrict access to your video content, you can do so by setting up access rules. For instance, you can set your videos to be available only to paying members or limit access to a certain number of views.

Updating and replacing your video files: 

If you need to update or replace a video file, you can do so without losing any of the engagement data or progress information that has been collected on that video. Simply upload the new file, and Thinkific will automatically replace the old one.


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Best Practices for Video Content on Thinkific

If you’re looking to create high-quality video content on Thinkific, consider these best practices:

Creating engaging and informative video content

  1. Keep it short and focused: Aim for videos that are no longer than 10-15 minutes in length and that focus on a specific topic or concept.
  2. Use a conversational tone: Speak directly to your learners as if you’re having a conversation with them. This can help keep them engaged and interested in your content.
  3. Include visuals and examples: Use visuals and examples to help illustrate your points and make your content more engaging.

Optimizing video playback for learners

  1. Choose the right resolution and format: Ensure that your videos are optimized for online viewing by choosing the right resolution and format.
  2. Offer closed captioning: Consider offering closed captioning for your videos to make them more accessible to learners with hearing impairments.
  3. Provide transcripts: Consider providing transcripts of your videos for learners who may prefer to read the content instead of watching the videos.

Monitoring and analyzing video metrics

  1. Track engagement: Monitor how long learners are watching your videos and whether they’re completing the entire video.
  2. Analyze feedback: Use learner feedback to identify areas where you can improve your video content and delivery.
  3. Adjust as needed: Use the insights you gain from video metrics to make ongoing improvements to your video content and delivery.


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In conclusion, video content is a crucial element of any successful online course. Thinkific provides a user-friendly platform that allows course creators to upload and manage their video content easily.

To ensure your video content is successful on Thinkific, it is important to prepare your videos properly, upload them correctly, and organize them effectively. Also, it is recommended to create engaging and informative video content that is optimized for playback on various devices.

Don’t let the fear of video content creation or the upload process hold you back from enhancing your online course with engaging and informative videos. Start taking action by following the steps outlined in this article and uploading your videos to Thinkific today.

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