Thinkific’s Pricing Structure: Can You Sell a Course for Free?


Thinkific is a powerful yet easy-to-use learning platform enabling anyone to create, market, and sell online courses. It provides users access to powerful tools that enable them to build customized websites and landing pages without any coding knowledge or tech background required. Additionally, it allows users to easily set up pricing strategies for their courses by offering various subscription models such as pay-per-course or monthly/annual subscriptions. 

If you’re wondering whether you can sell a Thinkific course for free, I’m glad to tell you that you most certainly can! While Thinkific does not offer an out-of-the-box solution for free courses, you can use the platform’s features to effectively offer free courses in several ways. This includes leveraging coupon codes, setting up trial periods, or even creating a “freemium” model where you offer basic content for free but charge for premium content. 

In this article, we will explore these options in detail so you can determine which one is right for your business needs. 


Can You Sell a Course for Free on Thinkific?

Thinkific offers several pricing options for selling courses on its platform, including one-time payments, subscriptions, and payment plans. These options are customizable and allow you to set a price for your course according to your desired audience and business goals. 

However, if you’re looking to offer a course for free on Thinkific, you can do so in several ways. 

How to Sell a Course for Free on Thinkific 

One of the easiest ways is by using coupon codes. Coupon codes can provide discounts or make a course available for free if you set the discount amount to 100%. 

You can also use coupon codes as incentives or rewards for customers already enrolled in your other paid courses. Coupon codes are an effective way to increase customer loyalty while still offering value at no cost.  

You can also offer trial periods where customers have access to certain parts of your course before they pay full price at the end of the trial period. This option allows them to get a better feel for what they will get from the full version before they commit fully by paying upfront. 

Finally, you can also use Thinkific’s platform through “freemium” models, offering free basic content but charging for premium content. This option allows users just starting with online learning to test different courses without any upfront financial commitment. 

Additionally, this model gives more experienced learners access to high-value content without any additional costs. This perk makes it even more attractive as an option compared to other platforms that require payment upfront to access all their content.


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Alternatives to Selling Free Thinkific Courses

Other platforms offer this option if you’re not keen on using Thinkific to sell a course for free. 

Sell Free Courses on Teachable

Teachable is one platform that allows users to create and host online courses and accept student payments. Teachable also offers the ability to set up a course for free and provide access to it without charging any fees or commissions. This makes it an attractive alternative for those who don’t want to pay monthly subscription fees or commissions when offering their courses for free. 

Sell Free Courses on Udemy

Another great option is Udemy, another popular learning platform that enables instructors to create and publish courses at no cost. Like Teachable, Udemy doesn’t charge fees or commissions when setting up a course for free, making it an appealing choice if you want to offer courses without any upfront costs.

Teachable vs. Udemy: Which is Better?

When comparing these two platforms, both have pros and cons depending on the needs of your business. For example, while Teachable offers more customization options, Udemy has a larger user base with more potential students worldwide. Ultimately, both platforms offer similar features, so weighing your options carefully before deciding which platform is right for you is important. 

Ultimately, Teachable is my preferred choice if you’re looking for an effective way of selling courses online without spending money upfront or paying hefty commission fees associated with other platforms like Thinkific. 

With its easy-to-use interface and powerful toolsets coupled with its no-fee approach towards creating and selling courses, Teachable provides an attractive solution for those looking to offer their services free of charge.


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Tips for Selling a Course on Thinkific

As a Thinkific user, I have an arsenal of tools that help me maximize the sales of my courses. Here are some useful tips for maximizing sales on Thinkific.

It’s crucial to price your course appropriately so that you don’t miss out on potential customers looking for cheaper options but still providing value with your course offerings. 

To do this effectively, research what other similar courses are priced at and decide how much value your course provides relative to those other courses when setting your prices. 

Furthermore, several promotional tools on Thinkific allow you to market and promote your courses effectively, such as email campaigns and affiliate programs. Use these tools and any other external marketing channels available to help get the word out about your courses and increase sales even further!


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This article discussed whether you could sell a Thinkific course for free and explored various strategies. While Thinkific does not offer an out-of-the-box solution for free courses, you can use the platform’s features to effectively offer free courses in several ways, such as leveraging coupon codes, setting up trial periods, or creating a “freemium” model. 

We also discussed tips for pricing your course appropriately and the promotional tools available on Thinkific that allow you to market and promote your courses effectively. 

My final thoughts and recommendations are to use all the features available on Thinkific to maximize sales of your courses. Leverage coupon codes, set up trial periods, create a “freemium” model if applicable, price your course appropriately relative to similar options in the market, and use any promotional tools available on Thinkific or other external marketing channels available. Doing this will help ensure that plenty of customers are interested in purchasing your courses! 

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