Thinkific is a comprehensive online course platform that allows you to create and host your online courses without complicated coding or design skills. It enables you to easily create high-quality content for learners, manage users and payments, track user progress, and customize the look and feel of your courses by creating custom themes.
Google Ads (formerly known as AdWords) is an advertising service from Google that enables businesses to display ads on its SERPs, websites, YouTube videos, apps, and other networks where ads are displayed. With the help of Google Ads, you can reach potential customers searching for products and services related to yours or similar ones.
Connecting Thinkific with Google Ads can benefit any business because it helps them target their audience more effectively by showing them relevant advertisements based on their interests and previous searches. I am an expert in Thinkific, Google Ads, and Zapier. I have extensive experience in using all three of these services. In this article, I will explain how to connect Thinkific with Google Ads using Zapier in a step-by-step guide.
Setting up Thinkific and Google Ads in Zapier
Creating a Zapier Account
To connect Thinkific and Google Ads in Zapier, you must first create a Zapier account. Signing up is free and easy to do. Simply go to the Zapier website and click the “Sign Up” button in the top right corner of the page.
You will then be asked to enter your email address, choose a username, and create a password. Once you have done this, you can log in to your new account and start using Zapier.
Connecting Thinkific and Google Ads to Zapier
Once you have created your Zapier account, it’s time to connect Thinkific and Google Ads with it. To do this, go to the dashboard of your new account and click on “Connected Accounts” from the left-hand menu bar.
Here, you will find an option for both Thinkific and Google Ads – simply click on each one and follow the instructions given by each service to link them up with your newly created account.
Creating a Zap to Connect Thinkific with Google Ads
Choosing a Trigger for the Zap
The first step in creating a Zap to connect Thinkific with Google Ads is to choose a trigger, an event that will cause the automated action (the “zap”) to occur. In this case, the trigger would be when a new user registers for your Thinkific course. You can do this by selecting “New User” from the list of triggers in Zapier.
Mapping the Data Between Thinkific and Google Ads
After setting up the trigger, you must map the data between Thinkific and Google Ads so that they are properly synced. This includes setting up fields such as email address, name, location, etc., so that information about new users is accurately sent from Thinkific to Google Ads.
Testing The Zap And Troubleshooting Common Issues
Finally, you will need to test your zap and troubleshoot any common issues that may arise during setup or testing. To do this, you should use sample data on both platforms – think of it like running a mock-up of how your zap will work once it’s life.
If everything looks good and no errors are reported during testing, then you can activate your zap!
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Using the Zap to Optimize Google Ads Campaigns for Thinkific
Automatically Tracking Conversions from Thinkific on Google Ads
One of the most powerful features of using Zapier to connect Thinkific with Google Ads is the ability to automatically track conversions from Thinkific on Google Ads. This function lets you see which campaigns provide the highest ROI and adjust your budget accordingly.
With this data, you can create targeted ads based on user behavior to maximize sales for each course or product.
Updating Google Ads Based On Thinkific Course Sales and Student Behavior
Using Zapier, you can also update your Google Ads campaigns based on changes in course sales and student behavior within Thinkific. You can set up a trigger alert when a new user enrolls in a course or if an existing user completes it. You can then use this data to optimize your ads for better targeting and increased ROI.
Sending Targeted Ads To Thinkific Students And Prospects
Finally, using the Zapier connection between Thinkific and Google Ads, you can send targeted ads to students who have already enrolled in a course and those who have yet to do so. By understanding their interests and behaviors within Thinkific, you can create more effective campaigns tailored specifically to them.
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Tips for Integrating Thinkific and Google Ads through Zapier
When integrating Thinkific and Google Ads through Zapier, it is important to remember certain best practices. As an expert in Thinkific, Google Ads, and Zapier with extensive experience in using all three of these services, I have learned that the following are some of the most important points to consider:
Choosing the right trigger and actions for your goals
When creating a Zap between Thinkific and Google Ads through Zapier, you must choose the right triggers and actions for your business goals. Doing so will ensure that you get the desired results from your integration.
It is also important to ensure you are using compatible triggers and actions. For example, to capture new leads from Thinkific into Google Ads, you need to use a “New Lead” trigger from Thinkific and a “Create New Contact” action from Google Ads.
Ensuring accurate data mapping and testing
Once you have chosen the right triggers and actions for your Zap between Thinkific and Google Ads, it is essential to ensure that all data fields are mapped correctly.
You should also test out each step of your integration before activating it to ensure everything is working as expected. Testing out each step will also help identify any potential issues or errors before they become serious problems down the line.
Reviewing Zap logs and monitoring performance
Review your Zaps regularly by looking at their logs to ensure everything is running is important. Additionally, monitoring how well your Zaps are performing on an ongoing basis will give you valuable insights into where you can make improvements or what changes need to be implemented to work more efficiently.
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Conclusion
Integrating Thinkific and Google Ads through Zapier can be a great way to maximize the effectiveness of your marketing efforts. Connecting these two powerful services allows you to automate tedious tasks, better target potential customers, and optimize your campaigns for maximum ROI.
The main benefit of connecting Thinkific and Google Ads through Zapier is that it allows you to easily automate tedious tasks like creating contacts from new leads in Thinkific or updating contact information in Google Ads when it changes in Thinkific. This automation saves time and helps ensure accuracy. Additionally, by using Zapier’s data mapping features, you can create custom fields to target ads more effectively based on specific user criteria such as location or interests.
When integrating Thinkific and Google Ads through Zapier, it is important to choose the right triggers and actions for your goals, ensure accurate data mapping, test out each step before activating it, review zap logs regularly, and monitor performance regularly. Additionally, several helpful resources on the web can provide additional guidance when setting up Zaps between these two services.