Thinkific vs Teachable vs Kajabi


Online course platforms is software services that provide the necessary tools for creating, promoting, and selling online courses. These platforms allow creators to design custom learning experiences, engage with students, and manage payments all in one place. 

Thinkific is an intuitive platform that allows users to create a beautiful website for their courses with no coding or web design experience required. It offers powerful features such as drip content delivery and automated marketing tools to help creators scale their businesses easily. 

Teachable is an easy-to-use platform that provides customizable course pages and sales funnels, as well as built-in payment processing tools. 

Kajabi is a comprehensive solution designed specifically for entrepreneurs who want to build their own websites from scratch without having to hire a web designer or developer. It offers drag-and-drop page-building capabilities along with integrated marketing automation features such as email campaigns and subscription management.


Ease of Use 


Thinkific is easy to use and has a user-friendly interface. It takes only minutes to set up your course, customize the look and feel of the website, and start selling courses online. The dashboard is clean and organized, making it easy to navigate through different settings and modules. There are several tools available such as drag-and-drop content editor, video hosting, quiz builder, coupon code generator, etc., which makes creating content much easier. 

Some drawbacks of Thinkific include limited customization options for themes and templates and no built-in payment gateway integration or shopping cart feature on the platform. Additionally, there are few marketing automation features available on Thinkific compared to other platforms like Teachable or Kajabi. 


Teachable offers an intuitive user interface that makes setting up a course very simple. With its drag-and-drop content editor, you can quickly create lessons with various media types like videos, images, and text easily. It also provides a wide range of prebuilt themes as well as custom coding options so you can design your own website layout exactly how you want it. Moreover, it has built-in email marketing automation tools that help you send automated emails at certain points throughout the student’s journey with your course. 

On the downside, Teachable lacks some advanced features, such as membership site capabilities or integrated blog functionality, which may be necessary for more complex educational websites or businesses offering multiple products/services outside of their course offerings. Additionally, its pricing plans may not be budget friendly for everyone due to the lack of lower tier options available when compared to Thinkific or Kajabi’s subscription plans fee structure. 


Kajabi is an all-in-one platform that includes everything from creating courses to managing membership sites together with digital products, sales support, etc. Its dashboard design is intuitive and allows users to quickly set up their storefronts without needing any coding knowledge whatsoever thanks to its drag-& drop functions, plus access to a library full of high-quality professionally designed templates & themes along with customizable landing pages too! It also comes equipped with powerful marketing automation tools such as email sequences & webinar integrations, which make it great for growing businesses looking to grow faster by automating tasks & reaching out to customers more effectively than ever before! 

One drawback, though, would be that while Kajabi does offer powerful features, they come at a price; namely, its higher monthly subscription plan costs when compared against those offered by both Thinkific & Teachable respectively, if wanting similar functionalities offered elsewhere, albeit on different platforms, e-commerce-wise speaking.


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Course Creation Tools Comparison: 

Thinkific, Teachable, and Kajabi are three of the most popular course creation platforms available. They each have their strengths and weaknesses in terms of features, user-friendliness, cost, and more. 

Thinkific allows course creators to customize their courses with features like drag-and-drop builders, interactive quizzes and surveys, customizable themes, landing pages, etc. It is also one of the most affordable options out there. 

Teachable offers a wide range of features, such as multimedia integration (images/video), third-party integrations (email marketing tools/payment gateways), automated student onboarding processes, etc. It is also easy to use for beginners who don’t have much experience with course creation platforms. 

Kajabi’s course creation tools include powerful site-building tools that let you create engaging content quickly and easily. It also has robust analytics features so you can track your student engagement levels as well as easily manage payments from multiple sources. 

Pros & Cons of Each Platform: 

When it comes to the pros associated with each platform, Thinkific offers an intuitive user interface that makes it easy for anyone to get started creating courses right away without any technical knowledge or programming skills required. Additionally, its affordability makes it attractive for those on a budget looking to create online courses quickly without breaking the bank. 

On the other hand, Teachable offers many advanced features, which makes it ideal for experienced users who need more control over their online courses but may come at a higher price point than Thinkific or Kajabi due to its added functionalities. 

Lastly, Kajabi has a comprehensive set of tools but might be difficult for beginners or non-tech-savvy individuals due to its complexity compared to the other two platforms mentioned above. However, its analytics capabilities make up for this in terms of tracking student engagement levels and managing payments from different sources efficiently and effectively.

Sales and Marketing Feature 

Comparison of the sales and marketing features available


Thinkific offers a range of sales and marketing features to help you promote your courses and drive more sales. These include the ability to create coupons, add upsells, set discounts or membership fees, track affiliate programs, and integrate with email marketing tools like MailChimp. It also allows for custom branding on course landing pages as well as customizable checkout forms for customers to purchase your courses. 


Teachable also offers several sales and marketing features including coupon codes, upsells, discounts, membership fees, affiliate tracking, and integration with email marketing services like AWeber or ConvertKit. Additionally, they offer drip content capabilities so you can release course material over time rather than all at once. They also have an automated email feature that allows you to send emails when students sign up or complete courses.


Kajabi has a number of powerful sales and marketing features including the ability to create discount codes for customers, integrate with third-party payment processors such as Stripe or PayPal, host webinars directly from their platform using Zoom integration, track affiliates by offering commissions on referrals that convert into purchases of your products/services. Additionally, they have a feature where users can see who is subscribed to their mailing list in real time which helps them target potential buyers more effectively. 

Pros & Cons 


The pros of using Thinkific are its ease of use due to its intuitive interface; it’s highly customizable checkout forms; its wide selection of integrations with email services; its ability to support multiple payment methods (including credit cards); its unlimited hosting plan; and its free trial period so users can test out the platform before committing to a paid plan. On the downside Thinkific does not offer any direct phone support nor does it offer video hosting capabilities within its platform meaning you will need to use an external service for this purpose if needed.


The pros of using Teachable include its user-friendliness due to its easy-to-use interface; its wide selection of integrations (including Zapier); allowing teachers to drip content over time; having an automation tool that sends emails upon student signups/completion; allowing teachers/students access from anywhere via mobile app; allowing students access across multiple devices without losing data synchronization; providing white labeling capabilities on course pages; offering detailed analytics reports about student progress in each course offered via their platform. On the downside, there is no native video hosting available unless you upgrade plans which means additional costs associated with external streaming services if video hosting is required.


The pros of using Kajabi include having integrated payment processing options such as Stripe and PayPal; having built-in webinar hosting through Zoom Integration; being able to track affiliates’ performance easily by offering commission payments based on referrals that turn into purchases made through their system; showing who is subscribed in real-time through their customer list feature; giving users access across multiple devices without losing data synchronization; enabling custom branding on product pages; offering detailed analytics regarding customer behavior. On the downside, there are limited customization options available compared to other platforms mentioned here plus it cannot be tested out without subscribing first since no free trials are offered.


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Integrations on Thinkific: 

As a platform, Thinkific offers over 100+ ready-to-use integrations with popular third-party apps like Zapier and Google Analytics. This allows users to create powerful automations and insights into their course enrollment and progress. Additionally, they offer a wide range of API endpoints that allow developers to create custom integrations. It also provides tools for creating subscription payments with Stripe Connect or PayPal Pro, as well as offering discounts through the Coupon Tool.

Integrations on Teachable: 

Teachable also offers an extensive list of integrations for its users. These include many of the same third-party apps as Thinkific (Zapier, Google Analytics) but also add integration with Mailchimp, Constant Contact and other email marketing services. They offer various payment options such as Stripe, Apple Pay, or Authorize.Net and have built-in support for coupons using the Promo Code Tool. 

Integrations on Kajabi

Kajabi’s integration capabilities are quite limited compared to the other two platforms mentioned here; it only has five prebuilt integrations which are all related to payment processing (Stripe, Braintree, Apple Pay). It does not have any built-in support for email marketing services or coupon codes which may be a deal breaker for some potential customers looking for more robust integration options. 

Pros & Cons of each Platform: 

All three platforms offer different levels of integration capabilities so it is important to consider what type of functionality you need when deciding between them. For example, while Thinkific and Teachable both provide a wide range of integrated services that can help automate certain tasks related to your course launch or overall business operations, Kajabi falls short in this area due to its limited number of available integrations. However, if you’re looking just to want basic payment processing then Kajabi may be the best choice since it offers multiple payment gateways at once without requiring any additional setup or development work from the user’s end.


When it comes to pricing, it’s essential to consider what each platform offers and what it will cost you. Here’s a breakdown of the pricing plans for Thinkific, Teachable, and Kajabi.


Thinkific offers a free plan with limited features, which is ideal for those just starting. The Basic plan starts at $49/month and includes unlimited courses and students, among other features. The Pro plan, which costs $99/month, includes advanced customization options and a suite of marketing tools. The Premier plan, which costs $499/month, includes white-labeling and other enterprise-level features.


Teachable offers a free plan with limited features, similar to Thinkific. The Basic plan starts at $39/month, and it includes unlimited students and courses, among other features. The Professional plan, which costs $119/month, includes advanced customization options and the ability to create graded quizzes. The Business plan, which costs $299/month, includes priority support and bulk student enrollments, among other features.


Kajabi is the most expensive of the three platforms, with the Basic plan starting at $119/month. This plan includes limited features, and you’ll have to upgrade to the Growth plan, which costs $199/month, to access more advanced features like automation and affiliate marketing. The Pro plan, which costs $399/month, includes even more advanced features like white-labeling and a code editor.

When it comes to pricing, it’s important to consider your budget and the features you need. While Kajabi is the most expensive, it also offers the most advanced features. Thinkific and Teachable offer more affordable options, but they may not have the same level of customization and automation.


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Customer Support

When choosing an online course platform, it is important to consider the quality of customer support provided by the platform. Let’s take a look at the customer support options available for Thinkific, Teachable, and Kajabi.


Thinkific offers customer support via email and live chat. They also have an extensive knowledge base and community forum where users can find answers to their questions.


Teachable offers customer support via email and live chat. They also have a knowledge base and a community forum. However, their response time can sometimes be slow.


Kajabi offers customer support via email and lives chat, as well as phone support for their higher-priced plans. They also have a knowledge base and community forum.

Overall, all three platforms offer solid customer support options, but Kajabi stands out with its phone support option. However, it is also the most expensive option, so it may not be worth the additional cost for some users.

Final Thoughts

After comparing Thinkific, Teachable, and Kajabi, it is clear that each platform has its strengths and weaknesses. It is essential to consider your specific needs and priorities when choosing the best platform for your online course.

If ease of use and affordability are top priorities, Thinkific may be the best choice. For those who prioritize customization and advanced marketing features, Kajabi may be the better option. Finally, if you value a clean and straightforward user interface and top-notch customer support, Teachable may be the best fit for you.

Ultimately, the choice between these three platforms depends on your personal preferences and the specific requirements of your online course. Consider the features, pricing, and customer support options before making your final decision.


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