Thinkific vs. Ruzuku – Which Is the Better Online Course Platform?


Are you ready to create and sell your online courses? If so, you’ve likely come across the names Thinkific and Ruzuku. But what exactly are these platforms, and how do they differ? 

Thinkific is a comprehensive e-learning platform that provides all the tools you need to create, market, and sell your online courses. From customizable landing pages to quizzes and assessments, Thinkific has it all.

Ruzuku, on the other hand, is a simpler online course platform that focuses on ease of use for course creators. Its user-friendly interface makes it easy for anyone to build and sell their courses without sacrificing quality.

This article will dive into online course creation and compare today’s leading platforms. We’ll cover everything from user-friendliness to pricing and help you determine which platform is best for your needs.


Background on Thinkific

History of Thinkific

Thinkific was founded in 2012 to make it easy for anyone to share their knowledge and skills. Since then, the platform has grown into a comprehensive e-learning solution that thousands of course creators and businesses use to create and sell online courses.

Thinkific’s Features and Offerings

Thinkific offers a wide range of features and tools that make it easy for course creators to build and sell online courses. From customizable landing pages and course creation tools to quizzes and assessments, student management, and integrations with other tools such as email marketing platforms, Thinkific has everything you need to succeed.

One of the standout features of Thinkific is its flexibility and customization options. You can design your course exactly how you want it, from the look and feel of your landing page to the content and structure of your course. This gives you complete control over the student experience and helps you stand out.

Another impressive feature of Thinkific is its robust student management system. With this, you can manage your students, track their progress, and communicate with them all in one place. Whether you’re an individual course creator or a large business, this feature makes it easy to keep your students engaged and motivated.

These features make Thinkific a comprehensive e-learning platform that can help you achieve your goals and reach your target audience. 


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Background on Ruzuku

History of Ruzuku

Ruzuku was established in 2011 by user experience consultants Rick Cecil and Abe Crystal, Ph.D., to make online course creation simple and accessible for everyone. The platform was designed to support step-by-step online courses, or drip courses, that provide users with practical information served over a specified period.

Ruzuku’s Features and Offerings

Ruzuku’s main selling point is its simplicity and ease of use. The platform was designed with the course creator in mind, making it a great choice for those new to online course creation or who prefer a more streamlined approach.

Creating online courses with Ruzuku is straightforward and user-friendly, with all the most common features you need to build a great course. This includes easy-to-use course-building tools, customizable landing pages, and integration with popular payment processors. Selling your courses is also a breeze, with features such as coupon codes and an intuitive checkout process that makes it easy for students to enroll and pay for your course.

Student engagement is also well-supported in Ruzuku, with straightforward tools for communication and tracking student progress. Whether you’re teaching art & design, crafts, creative business, health, personal development, or professional skills, Ruzuku has everything you need to create and sell engaging online courses.

Overall, Ruzuku is a great choice for those looking for a simple, user-friendly platform for creating and selling their online courses.


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Comparison of Thinkific and Ruzuku

There are plenty of options to choose from when creating and selling online courses. Thinkific and Ruzuku have a lot to offer, but they also differ. 

In this section, we’ll closely examine both course management platforms and compare them. We’ll examine their user-friendliness, customization options, course creation tools, student management, payment processing and pricing, and analytics and reporting. 


Thinkific and Ruzuku are designed with the course creator in mind, offering intuitive and user-friendly interfaces for creating and managing online courses. Thinkific has a more comprehensive set of features and customization options, which can overwhelm some users. At the same time, Ruzuku’s streamlined approach makes it a great choice for those who prefer a more straightforward experience.

Customization Options

Regarding customization, Thinkific offers a wider range of tools and features compared to Ruzuku. Thinkific offers built-in tools for changing the look of your online courses and website, including various templates and design tools that allow users to create a truly unique experience. However, this level of customization can also be overwhelming for some users, and the learning curve may be steeper than Ruzuku.

Ruzuku, meanwhile, offers minimal customization features. While you can easily change color themes, fonts, and layouts, the customization options are limited compared to Thinkific. Despite this, the Ruzuku platform still provides a streamlined approach to course creation, making it easy to upload content for basic online courses.

Course Creation Tools

Thinkific offers a wider range of course creation tools than Ruzuku. With Thinkific, you have access to quizzes, assignments, discussion forums, and more, giving you the freedom to create highly interactive online courses.

Ruzuku, on the other hand, focuses on the core elements of online courses, such as videos, text, and images. While Ruzuku allows you to present your online courses according to your preferences, highly interactive course design is limited. Despite the lack of features, both platforms allow you to include discussions, quizzes, and surveys with your students just as fine.

Student Management

Thinkific and Ruzuku offer student management tools, including progress tracking and communication options. Thinkific’s student management tools are more comprehensive, with a wider range of options for tracking student progress and communicating with students. 

In comparison, Ruzuku provides a more personalized student experience. With the inclusion of student support and a user-friendly interface that allows for significant peer-to-peer learning interaction, you don’t need to do much of the heavy lifting. Both platforms also accommodate discussions, polls, and quizzes.

Marketing and Sales Features

Ruzuku’s marketing and sales features provide basic opportunities that allow creators to sell courses conveniently. These include integrations with popular marketing tools and its generous Course Platform Affiliate program. But, if you compare its suite of tools in this field with Thinkific’s, it’s clear that one is more advanced than the other.

Thinkific offers more robust marketing features, including an affiliate program, email broadcasting functions, landing pages, and a feature-rich course checkout process with options for upsells and cross-sells. Thinkific also lets you create coupons, bundle courses for upselling, and increase revenue through membership sites. And if that wasn’t enough, there are tons of integrations to choose from in its Thinkific App Store feature. 

Analytics and Reporting

Thinkific and Ruzuku offer analytics and reporting features that help course creators track their course performance and student engagement. Thinkific offers more comprehensive analytics and reporting tools, including detailed metrics and data visualization. However, Ruzuku’s analytics and reporting tools are still more than adequate for most course creators.
Thinkific allows you to easily track the performance of your online courses and student engagement, while Ruzuku’s unique Course Health feature provides information on student activity and course completion.

Pricing Plans

Both platforms provide pricing options to make it easy for course creators to sell their courses. Thinkific offers five pricing plans, with the Free plan starting at $0 per month, and Ruzuku offers three pricing plans, starting with its version of the Free plan.


Here is the list of Thinkific’s available plans:

  • Free plan – $0/month
  • Basic Plan – $49 per month ($36/month annual billing) 
  • Start Plan – $99 per month ($74/month annual billing)
  • Grow Plan – $199 per month ($149/month annual billing)
  • Thinkific Plus – custom pricing

In comparison, here are Ruzuku’s available pricing plans:

  • Free plan – $0/month 
  • Core Plan – $99 per month (approx. $83/month annual billing) 
  • Pro Plan – $199 per month (approx. $166.50/month annual billing)


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Pros and Cons of Thinkific and Ruzuku

To better understand the two platforms, we have listed the pros and cons for you to consider when choosing the right course creation service for your needs and ambitions. Let’s start this section with Thinkific’s advantages and downsides.

Pros of Using Thinkific

  • Pricing options include a free plan
  • Includes all the core e-learning tools, such as course management, marketing, website and video hosting, payments, and student analytics
  • Drag and drop website construction – no coding skills required 
  • The ability to embed and link external resources of multiple types into any course
  • The ability to use your custom domain to link to your Thinkific website
  • Wide variety of course payment options
  • Hundreds of third-party integrations to choose from in Thinkific App Store

Cons of Using Thinkific

  • Slightly more expensive than similar competitors
  • No marketplace to market your online courses
  • Only email support is available
  • No comprehensive built-in email marketing (all third-party options)

Pros of Using Ruzuku

  • User-friendly interface that is easy to navigate
  • Offers essential course-building capabilities with core customization options
  • No transaction fees (processing fees still apply)
  • Valuable pricing options, including a free plan
  • Provides basic sales and marketing opportunities with discount coupons for students and an affiliate program
  • 24/7 customer support via email and live chat
  • Students can create custom profiles and engage in discussion forums

Cons of Using Ruzuku

  • Limited course-building options compared to other platforms
  • Customer support only available via email
  • Fewer payment options compared to competitors
  • Less-outstanding analytics marketing features


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Thinkific vs. Ruzuku – Conclusion

Regarding course management and student experience, Thinkific and Ruzuku are fairly similar. Both platforms also offer a range of valuable and flexible pricing options, allowing you to choose the one that best fits your needs.

However, there are some key differences in other features: Thinkific has a wider range of marketing and sales tools, including affiliate marketing and integrations with hundreds of marketing platforms through the Thinkific App Store. Ruzuku, on the other hand, shines best in its simplistic customizations and engaged discussion forums for students.

In conclusion, Thinkific and Ruzuku offer great options for online course creators. But ultimately, the choice between Thinkific and Ruzuku will come down to your specific needs and requirements. If you’re looking for a comprehensive set of features and customization options, Thinkific may be the right choice for you. However, if you prefer a more streamlined approach, Ruzuku is a great option. 

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