Thinkific vs Auburn


Thinkific and Auburn are two popular online course platforms, each providing their own unique features to help you create, market, and sell your courses. Thinkific is more focused on creating and managing online courses, while Auburn’s primary focus is a video hosting with various options for monetization.

Choosing the right platform for your online course business can be crucial in terms of success or failure. It’s important to consider all aspects of a platform before making a decision so that you can ensure that it meets your needs and provides an optimal user experience.

 Additionally, understanding the differences between Thinkific and Auburn will help you make an informed choice about which platform is best suited to your individual requirements.



Overview of Thinkific’s features:

Thinkific is an online course platform that allows users to create, market, and sell courses. It has a range of features designed to make the process as easy and comprehensive as possible, including customizable website themes, multimedia support, quizzes and surveys, payment processing capabilities, automated email marketing tools, membership sites and more.

Pros and cons of using Thinkific:

One of the main advantages of using Thinkific is that it offers powerful course creation tools with user-friendly interfaces. This makes it easy for users to get started quickly without needing any technical knowledge or coding skills. Additionally, Thinkific integrates with third-party services such as Zapier and Google Analytics for further customization options. On the downside, some users may find the pricing plans expensive compared to other platforms.

Pricing and plans:

Thinkific offers a free plan for basic course creation needs as well as several paid plans that allow for additional features such as unlimited video hosting or creating membership sites. Prices start at $39/month for their Basic plan and up to $499/month for their Pro plan. There is also an Enterprise option that offers custom pricing based on specific needs.

Customer support and resources:

Thinkific provides 24/7 customer support via email or chat in addition to extensive resources such as tutorials, webinars, and FAQs on their website. They also have an active community forum where users can ask questions or share tips with other members.


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Overview of Auburn’s Features:

Auburn is an online course platform that offers a range of features for creating and managing courses, including course templates, multimedia support, quizzes and surveys, payment gateways, and video hosting. It also has powerful analytics and reporting tools to track student progress and engagement. Additionally, Auburn offers integrations with popular third-party tools such as MailChimp and Zapier.

Pros and Cons of Using Auburn:

The main advantages of using Auburn are its comprehensive feature set and ease of use. Its user interface is intuitive and straightforward to navigate. However, some users have reported issues with the customer support team taking too long to respond to queries. Additionally, there may be discrepancies between the features listed on the website versus what is available in the actual product.

Pricing And Plans:

Auburn offers three pricing plans – Basic ($99/month), Pro ($199/month) ,and Enterprise (custom pricing). The Basic plan includes all core features such as course creation tools, video hosting capabilities, payment gateways integration, etc., while the Pro plan adds additional features such as advanced analytics & reporting capabilities. The Enterprise plan provides custom solutions for larger organizations with specific requirements.

Customer Support And Resources:

Auburn provides extensive customer support resources, including a help center with tutorials & articles, as well as email support for any queries or technical issues you might encounter while using their platform. They also offer live chat support during business hours (Monday-Friday, 9 am-5 pm EST).


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When it comes to comparing Thinkific and Auburn, both platforms offer a broad range of features that make them suitable for creating and managing online courses. Here is a comparison of the main features:

Course Creation and Customization Options:

Thinkific provides an intuitive course builder with customizable layouts, multimedia support, quizzes, surveys, and more. Auburn also has powerful course creation tools with drag-and-drop page building capabilities as well as themes and templates. Both platforms offer ample customization options so you can create unique courses that match your brand identity.

Marketing and Sales Features:

Thinkific offers marketing automation tools such as promotional codes, coupon codes, landing pages, email campaigns, drip sequences, affiliate programs, etc., to help you promote and sell your courses. Auburn also has several marketing features including payment gateways integration for accepting payments from customers worldwide.

Student Management and Analytics:

Thinkific provides several student management tools, such as tracking progress across different courses or providing personalized recommendations based on learners’ interests. It also offers detailed analytics reports so you can track performance metrics like user engagement or completion rates over time. Auburn also has advanced student management capabilities with automated notifications for announcements or exam reminders as well as custom reporting structures tailored to your needs.  

Integrations and Third-Party Tools:

Both platforms provide integrations with third-party applications such as Google Analytics or Zapier to extend their functionality even further. Thinkific has over 500+ apps in its app directory while Auburn supports a wide variety of third-party tools through its API library allowing users to connect with external services quickly and easily.


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Which one should you choose?

When it comes to choosing between Thinkific and Auburn, there are a few key factors to consider. Here is a breakdown of the main points that you should take into account when making your decision:

Factors to Consider When Choosing Between Thinkific and Auburn:

  • Ease of Use: Both Thinkific and Auburn are user-friendly platforms. However, Thinkific has a slight edge in terms of ease of use due to its intuitive design and helpful support resources.
  • Features: Thinkific provides more features than Auburn, including course creation tools, multimedia support, quizzes, and surveys, video hosting capabilities, monetization options, and more.
  • Pricing: The pricing plans for both platforms vary depending on need; however, Thinkific generally offers more competitive pricing than Auburn.
  • Customer Support: Both platforms offer customer support, but Thinkific’s live chat feature is especially useful for quick help with any issues that may arise during setup or usage.

Recommendations Based on Your Business Needs and Goals:

Depending on your specific requirements for an online course platform, either Thinkific or Auburn could be suitable solutions. If you prefer an easy-to-use platform with plenty of features at competitive prices – then Thinkific would be the better choice overall. 

On the other hand, if you have simple needs such as basic course creation tools and video hosting capabilities – then Auburn might be a better fit for your needs at a lower cost point.


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This article has compared the features and pricing of two popular online course platforms, Thinkific and Auburn.

In terms of course creation and management, Thinkific is a powerful platform with a range of tools for creating, marketing, and selling courses online. Auburn, on the other hand, is more focused on video hosting and sharing. In terms of monetization and pricing, Thinkific offers a variety of options to suit different needs while Auburn focuses more on single videos or subscription-based channels.

Ultimately, it comes down to what specific features you require for your online course needs in order to choose the right platform for your business. Both Thinkific and Auburn have their own strengths and weaknesses, so be sure to evaluate each one carefully before making a decision.

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