Does Thinkific Take a Cut of Your Online Course Sales? Here’s What You Need to Know


If you’re a course creator looking for a platform to host and sell your courses, one of your biggest concerns is how much of your revenue the platform will take as a cut. This is crucial when choosing a platform, as it can directly impact your earnings. 

In this article, we’ll explore whether Thinkific, a popular course platform, takes a cut off your online course sales. As a platform that prides itself on empowering course creators, Thinkific’s approach to fees and revenue sharing is a key consideration for anyone looking to sell courses online. 

Let’s dive in to find out what you need to know!


Thinkific Pricing Plans

If you’re considering using Thinkific to sell your courses, it’s important to understand the platform’s pricing plans. Thinkific offers five different pricing plans, including free and four paid plans.

The five advertised Thinkific pricing plans are as follows:

Free ($0/month)

This plan includes basic features and is suitable for beginners starting with course creation.

Basic ($49/month; $36/month annual billing)

This plan offers additional features such as using your domain, creating coupons and discounts, and having affiliates promote your courses.

Start ($99/month; $74/month annual billing)

This plan includes more advanced features like memberships and payment plans, assignments, and the ability to host live lessons.

Grow ($199/month; $149/month annual billing)

This plan offers even more advanced features, including creating multiple communities, bulk enrolling students, and accessing an API.

Thinkific Plus (custom pricing)

This plan is designed for large-scale businesses and offers premium features, including white-labeled email, single sign-on, and access to the bulk selling app.


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Differences Between the Plans

Each Thinkific pricing plan offers different features, with the free plan being the most basic and the Thinkific Plus plan is the most advanced. Here’s a breakdown of the features offered in each plan:

Thinkific Free Plan

This plan includes one course, one community, two spaces per community, one administrator, unlimited students, email and chatbot support, drag-and-drop course builder, easy-to-use website themes, fully integrated e-commerce, the Thinkific App Store, course quizzes and surveys, and access to the Thinkific Academy course.

Basic Plan

This plan includes unlimited courses, one community, five spaces per community, one administrator, unlimited students, email and live chat support, all of the features offered in the free plan, plus a custom domain, coupons and discounts, and affiliate selling.

Start Plan

This plan includes unlimited courses, one community, 10 spaces per community, one administrator, unlimited students, email and live chat support, and access to Thinkific Mobile. The Start tier offers all of the features from the Basic plan, plus assignments, bundles and add-on packages, memberships and payment plans, live lessons, advanced course-building options, and advanced website code editing.

Grow Plan

This plan includes unlimited courses, three communities, 20 spaces per community, two administrators, unlimited students, phone and priority email support, bulk student emailer, bulk enrollments, and API access.

Thinkific Plus

This plan includes unlimited products, unlimited administrators, three or more separate Thinkific sites, a service level agreement of 99.9%, a dedicated customer success team, multiple seats and tiered pricing checkout, email white-labeling, single sign-on, bulk selling app, and enterprise API access.

Overall, the Thinkific pricing plans offer a range of features to suit the needs of course creators at different stages of their business. Choosing a plan that meets your needs is important while considering the fees associated with each plan. 


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Transaction Fees in Thinkific

Transaction fees are typically a percentage of a platform’s sale price for processing a payment. This fee is often in addition to other fees, such as monthly subscription fees or course hosting fees. 

Unlike other e-learning platforms, Thinkific does not charge transaction fees for processing payments made by students who purchase your courses. Whether on the free or paid plans, you can keep 100% of your course sales revenue.

Thinkific has a unique pricing model that allows course creators to keep all the revenue from their courses without being charged transaction fees. This feature is great news for course creators who want to maximize their revenue and profitability, as it means they don’t have to worry about any hidden costs cutting into their earnings. 

Whether you’re just starting with your first course or a seasoned online educator with a large catalog of courses, Thinkific’s 0% transaction fees policy ensures that you keep every dollar you earn from your course sales.

Sales and Revenue on Thinkific

When you sell a course on Thinkific, the platform automatically tracks your sales and revenue through its built-in reporting and analytics features. These features allow you to monitor your earnings and get insights into your students’ behaviors, such as how they access your courses and which are most popular.

Regarding revenue split, Thinkific’s pricing model is straightforward and transparent: course creators get to keep 100% of the revenue from their course sales. You don’t have to worry about sharing your earnings with the platform or being charged any hidden fees that cut into your profits.

Sometimes, Thinkific may partner with third-party services that offer add-ons or integrations to its platform, such as payment gateways or email marketing services. However, these third-party services typically charge fees separate from Thinkific’s pricing structure. 

It’s important to note that while Thinkific does not take a cut of your course sales revenue, you will still need to pay any applicable taxes or fees associated with your sales, such as sales tax or credit card processing fees.


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Thinkific Transaction Fees vs. Other Platforms

While Thinkific is a popular platform for creating and selling online courses, it’s not the only option for course creators. There are many other platforms to consider, each with its own pricing plans and transaction fees to keep in mind.

Thinkific vs. Udemy

One popular alternative to Thinkific is Udemy, a marketplace for online courses that allows instructors to create and sell courses on their platform. Unlike Thinkific, which charges no transaction fees, Udemy takes a 50% cut of each course sale on its platform. 

If you sell a course for $100, Udemy will take $50, and you will keep $50. However, Udemy offers advantages, such as a large audience of potential students and built-in marketing tools to help promote your courses.

Thinkific vs. Kajabi

Another platform to consider is Kajabi, which offers a range of tools for creating and selling online courses, marketing automation, and email marketing features. 

Kajabi’s pricing plans start at $119/month for the Basic plan, which includes 3 products and 1,000 active members. Kajabi also charges a 0% transaction fee on its plans, similar to Thinkific.

Thinkific vs. Teachable

Teachable is another platform that allows you to create and sell online courses. Teachable’s pricing plans start at $39/month for the Basic plan, which includes unlimited courses and students and basic email marketing features. 

Teachable charges a transaction fee of 5% plus $1 on its Basic plan, which can add up if you’re selling courses at a high price point.

Overall, when comparing Thinkific’s transaction fees to other platforms, it’s clear that Thinkific’s 0% transaction fee policy gives it a significant advantage over some of its competitors. While other platforms may offer additional features or services, the transparency, and simplicity of Thinkific’s pricing model make it an attractive option for course creators looking to maximize their earnings.


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In conclusion, Thinkific does not take a cut in online course sales. Thinkific offers 0% transaction fees across all plans, a significant advantage for course creators looking to maximize their revenue. Thinkific offers a range of pricing plans to fit the needs of various creators, with the free plan being a great starting point for beginners. 

Additionally, Thinkific stands out with its transparent pricing and 0% transaction fees compared to other online course platforms. Overall, Thinkific is a great option for course creators looking to launch and grow their online course business without worrying about losing a portion of their sales revenue.

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