Thinkific Pros and Cons


Thinkific is an online platform for creating and selling courses. It provides a wide range of features and tools that enable course creators to build, market, and sell their online courses. While Thinkific has several benefits, it also has its downsides. In this article, we will explore the pros and cons of Thinkific to help you decide whether it is the right platform for your online course.


Pros of Thinkific

Thinkific is a powerful platform that comes with a range of benefits for course creators. Here are some of the pros of using Thinkific:

Customizable and easy-to-use course builder 

Thinkific provides an intuitive course builder that is both easy to use and highly customizable. Course creators can use pre-designed templates or create their own course layouts from scratch and add various multimedia elements like videos, images, and quizzes to create an engaging learning experience for their students.

Wide range of marketing and sales features 

Thinkific provides course creators with a variety of marketing and sales tools to help them promote and sell their courses. These include options for creating landing pages, email marketing, affiliate marketing, and even the ability to create and sell bundled courses.

Flexible pricing options 

With Thinkific, course creators can set their own prices for their courses, and choose from a variety of pricing models, including one-time purchases, subscriptions, and payment plans. This allows for more flexibility in pricing and can help course creators tailor their offerings to their audience.

Great customer support 

Thinkific offers a robust knowledge base, community forums, and 24/7 email support to help course creators get the assistance they need when they need it.

Integration with third-party tools 

Thinkific integrates seamlessly with a variety of third-party tools, including email marketing platforms, payment processors, and analytics tools, making it easy for course creators to manage their entire business from one central location.

Overall, these pros make Thinkific a great choice for course creators looking for a customizable and feature-rich platform to create and sell online courses.


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Cons of Thinkific

While Thinkific is an excellent platform for creating and selling online courses, it’s important to consider its limitations and drawbacks.

Limited design and theme options 

Thinkific’s design customization options are somewhat limited compared to other course creation platforms. While you can customize colors and fonts, the number of available templates is limited, and the customization options for those templates are somewhat limited as well.

Higher pricing compared to some competitors 

Thinkific’s pricing plans are higher than some of its competitors, particularly for those just starting out with course creation. This may make it less appealing to those on a tight budget.

Limited course progress tracking features 

While Thinkific does offer some course progress tracking features, they are somewhat limited in scope. For example, there is no way to track the progress of individual lessons within a course, which can make it difficult for instructors to assess student engagement and learning.

No built-in community or forum features 

Thinkific does not offer built-in community or forum features, which can be a drawback for instructors who want to foster a sense of community among their students. While it is possible to integrate third-party forum software with Thinkific, this can be a somewhat complicated process.


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Who Should Use Thinkific?

Thinkific is a versatile platform that can be used by a wide range of individuals and organizations. However, certain types of users may benefit more from its features than others.

Course creators and educators 

Thinkific is an ideal platform for course creators and educators who want to create and sell online courses. Its customizable course builder and wide range of marketing and sales features make it easy to create, promote, and sell online courses.

Business owners 

Thinkific is also a great platform for business owners who want to create online courses to complement their existing products or services. Its flexible pricing options and integration with third-party tools make it easy to create and sell courses as part of a larger business strategy.

Non-profit organizations 

Non-profit organizations can use Thinkific to create and sell online courses to raise funds for their cause. Its easy-to-use course builder and marketing features can help non-profits reach a wider audience and generate revenue.

In general, Thinkific is best suited for those who want to create and sell high-quality online courses without spending too much time or money on the technical aspects of course creation.


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If you’re considering using Thinkific to create and sell online courses, it’s important to weigh the pros and cons of the platform to determine if it’s the right fit for your needs. The customizable and easy-to-use course builder, range of marketing and sales features, flexible pricing options, and great customer support are all major benefits of using Thinkific. However, there are some drawbacks, such as limited design options, higher pricing compared to some competitors, limited course progress tracking features, and no built-in community or forum features.

Overall, Thinkific is best suited for those who want to create professional-looking courses quickly and easily, without requiring advanced design skills or technical knowledge. If you’re looking for a platform with robust course progress tracking or built-in community features, you may want to explore other options. However, if you value user-friendly design and flexible pricing, Thinkific could be a great fit for your needs.

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