Maximizing Revenue with Thinkific Order Bumps: A Step-by-Step Guide


Are you looking to increase sales and revenue on Thinkific? One effective strategy is implementing order bumps, a simple yet powerful marketing technique.

In this step-by-step guide, we’ll explore Thinkific’s order bumps feature, how it works, and how to set your own up on your Thinkific courses to help you sell more – and make more money! By the end of this article, you’ll clearly understand how to use order bumps to increase your earnings and improve your customers’ experience on Thinkific. 

Sounds good? Let’s dive in!


What Are Thinkific Order Bumps?

If you’re new to the concept, Thinkific order bumps are an upselling technique that allows course creators to offer an additional complementary product or service at the checkout page. When students are ready to purchase a course on Thinkific, they can add another related product to their order at a discounted price.

Order bumps work by leveraging the power of impulse buying. By presenting students with an enticing offer that complements their initial purchase, they are likelier to add the item to their cart without much consideration. This technique helps increase revenue and average order value, making it an effective tool for increasing sales on Thinkific.

Order bumps on Thinkific can take many forms, from an additional course module or resource to a coaching session or e-book. Whatever the additional offer may be, it should be relevant to the course being purchased and provide extra value to the student.

To give you an idea of how order bumps work on Thinkific, here are a few examples:

  • A photography course may offer an order bump for an additional e-book on advanced editing techniques.
  • A fitness course may offer an order bump for a personalized coaching session with the instructor.
  • A language course may offer an order bump for access to an exclusive study group.

By offering relevant and valuable add-ons, course creators can increase revenue while providing students with an enhanced learning experience. The next section will explore how to set up order bumps on Thinkific step-by-step.


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How to Set Up Order Bumps on Thinkific

Setting up order bumps on Thinkific is a simple process that can be done in a few easy steps. Here’s a step-by-step guide on how to create order bumps on Thinkific:

Step 1: Go to the “Products” tab in your Thinkific dashboard and select “Manage products.”

Step 2: Click on the course to which you want to add an order bump and select “Upsells.”

Step 3: Click on “Create Upsell” and select the type of upsell you want to offer.

Step 4: Add a title and description for your upsell, set the price and discount and choose the display option.

Step 5: Save your upsell, which you will add to the checkout page of your course.

Now that you know how to create order bumps on Thinkific, let’s discuss some best practices for making them effective.

To create effective order bumps, consider the following best practices:

  • Make it relevant – Your order bump should complement the purchased course and provide additional value to the student.
  • Keep it simple – Offer only one additional product or service to avoid overwhelming the student.
  • Provide a discount – A discount makes the order bump more appealing to the student.
  • Use clear and concise language – Ensure your title and description are easy to understand and communicate the value of your offer.

When it comes to optimizing your order bump placement, there are a few tips to keep in mind:

  • Position the order bump on the checkout page after the student has clicked the “Buy Now” button.
  • Highlight the order bump with contrasting colors or bold text to draw the student’s attention.
  • Create a sense of urgency by offering a limited-time discount on the order bump.


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Benefits of Using Order Bumps on Thinkific

Implementing order bumps on Thinkific has several benefits that can help you grow your business and improve your customer experience. Here are some of the key benefits of using order bumps on Thinkific:

Increased Revenue and Average Order Value

By offering additional products or services, you can increase the total value of each customer’s purchase, leading to higher revenue and average order value. This can help you grow your business and invest in improving your course content or marketing strategy.

Enhanced User Experience

Order bumps allow students to purchase additional relevant products or services that complement their initial purchase, improving their overall learning experience. By offering value-added items, students are more likely to see the value of your course and feel satisfied with their purchase.

Improved Customer Satisfaction

When you provide students with additional relevant offers, they are more likely to feel satisfied with their purchase, which can lead to positive reviews and referrals. Happy customers are more likely to return for additional courses and recommend your courses to others.

Incorporating order bumps into your Thinkific course can effectively grow your business and provide additional value to your students. Following best practices and tips, you can create effective order bumps that help increase revenue, enhance user experience, and improve customer satisfaction.


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Maximizing Revenue with Thinkific Order Bumps: Conclusion

In conclusion, order bumps effectively increase revenue and provide additional value to students on Thinkific. Creating relevant and valuable offers can enhance the user experience, improve customer satisfaction, and increase your average order value.

This article provides a step-by-step guide to creating order bumps on Thinkific, along with best practices and tips for making them effective. We’ve also discussed the benefits of using order bumps, including increased revenue and customer satisfaction.

We encourage readers to implement order bumps on their Thinkific courses and experiment with different offers to see what works best for their students. By providing additional value to your students, you can differentiate yourself from competitors and grow your business.

Remember, keeping order bumps simple, relevant, and valuable is key to effective order bumps. Following the best practices outlined in this article, you can create order bumps that enhance the user experience and increase your revenue. So, go ahead and try it out on your Thinkific course today!

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