Boost Your Email Marketing Strategy with Thinkific MailerLite Integration


As an online course creator, you know how important it is to nurture relationships with your students and potential customers. That’s where email marketing comes in, and two powerful tools to achieve this are Thinkific and MailerLite. 

While Thinkific allows you to create and sell online courses, MailerLite is a robust email marketing platform that allows you to design and send email campaigns. By integrating these two tools, you can automate your email marketing strategy, enhance engagement, and increase course sales. 

In this article, we’ll discuss how to connect MailerLite to Thinkific through Zapier, a popular automation tool that enables you to connect different apps and automate workflows. So, let’s get started!


Setting up MailerLite Account

To connect MailerLite to Thinkific, you must set up a MailerLite account. You can completely skip this process if you own an account, but if you don’t already have one, you must follow this step. 

Creating a MailerLite account

To create your account, head to the MailerLite website and click “Sign Up Free” to create your account. After providing your details, you’ll be asked to confirm your email address. 

Once you’ve verified your account, you can set up your mailing list.

Creating a mailing list in MailerLite

In MailerLite, a mailing list is a collection of subscribers’ email addresses that you can use to send targeted email campaigns. 

To create a mailing list, log in to your MailerLite account and navigate to the “Subscribers” tab. Click “Create a New Group” and give your group a name. Then, select the list type that best suits your needs (regular, imported, or signup form) and configure the settings accordingly. 

Add custom fields to your mailing list to collect additional subscriber data. Once you’ve created your mailing list, you can move on to the next step of the integration process.


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Connecting Thinkific and MailerLite with Zapier

Creating a Zapier account

To connect Thinkific and MailerLite, we’ll be using Zapier. If you don’t already have a Zapier account, go to the Zapier website and create one. 

Once logged in, click “Make a Zap!” to start creating your Zap.

Connecting Thinkific and MailerLite in Zapier

In Zapier, a Zap is an automated workflow that connects two or more apps. To connect Thinkific and MailerLite, we’ll create a Zap that transfers data from Thinkific to MailerLite. 

Select Thinkific as the trigger app and MailerLite as the action app. Then, choose the specific trigger event that you want to use to transfer data from Thinkific to MailerLite. For example, you might choose “New Enrollment” to transfer data when a student enrolls in your course. 

Next, connect your Thinkific and MailerLite accounts to Zapier by following the prompts on the screen.

Configuring the Zap to send data from Thinkific to MailerLite

Once you’ve connected your Thinkific and MailerLite accounts, you must configure the Zap to send data from Thinkific to MailerLite. This involves mapping the data fields from Thinkific to MailerLite so that Zapier knows where to transfer the data. 

For example, map the student’s email address from Thinkific to the email field in MailerLite. Once you’ve mapped the data fields, test the Zap to ensure it works correctly.


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Testing the Integration

Congratulations, you’ve successfully connected Thinkific to MailerLite through Zapier! Whenever a trigger event occurs in Thinkific, the data will be automatically transferred to MailerLite, enabling you to send targeted email campaigns and improve student engagement.

Verifying data transfer from Thinkific to MailerLite

Once you’ve set up the integration between Thinkific and MailerLite, it’s important to test it to ensure that data is transferring correctly. 

You can create a test enrollment in your Thinkific course and verify that the data is correctly transferred to MailerLite. Check that the subscriber’s email address, name, and other relevant data have been correctly transferred to your mailing list in MailerLite.

Troubleshooting common integration issues

If you encounter any issues during testing, there are a few common integration issues that you can troubleshoot. For example, if data isn’t transferring correctly, check that you’ve correctly mapped the data fields in Zapier. You may also need to adjust the settings in Thinkific or MailerLite to ensure that the integration is working correctly. 

If you’re having trouble, Zapier offers extensive documentation and support resources to help you troubleshoot any issues you may encounter.

By testing and troubleshooting your integration, you can ensure that your email marketing strategy works effectively and that your students receive targeted, relevant communications that can help improve engagement and increase course sales.


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Thinkific MailerLite Integration: Conclusion

Integrating Thinkific and MailerLite with Zapier can significantly boost your email marketing strategy. By automating data transfer from Thinkific to MailerLite, you can send targeted and personalized emails to your students, increasing engagement and course sales. The integration allows you to seamlessly grow your mailing list and communicate with your students without manually transferring data between the two platforms.

While Thinkific and MailerLite are great tools for managing and communicating with your students, many other apps and platforms can further enhance your email marketing strategy. Zapier offers integrations with over 3,000 apps, including popular tools like Salesforce, HubSpot, and Shopify. Integrating these tools with Thinkific and MailerLite allows you to streamline your workflows and maximize your marketing efforts.

In conclusion, integrating Thinkific and MailerLite with Zapier is a simple but effective way to improve your email marketing strategy. Automating data transfers between the two platforms allows you to communicate more effectively with your students, improve engagement, and ultimately increase course sales. So why not try it today and see the benefits for yourself?

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