Thinkific for Beginners: A Quick Reference Guide to Course Creation


Looking to create and sell your online courses? Look no further than Thinkific! 

As a comprehensive online course creation and management platform, Thinkific is a popular choice for entrepreneurs, coaches, and educators who want to share their knowledge with the world. However, navigating any new platform can be challenging, so we’ve compiled this quick reference guide to help you start with Thinkific for the first time. 

In this user guide, we’ll cover everything from creating your first course to customizing your course landing page and promoting your course to potential students. By the end of this guide, you’ll be well on your way to creating and selling your first course on Thinkific!


Getting Started

Creating an online course on Thinkific can be a great way to share your knowledge and expertise with the world. Whether you’re an experienced teacher or just starting, this quick reference guide will help you get started. Here, we’ll cover the basics of setting up your Thinkific account, understanding the terminology used in course creation, and getting ready to launch your first course. 

Before creating courses on Thinkific, you need to set up an account. You can sign up for free at and create your profile, including information about yourself and what courses you offer. Once your account is created, there are a few steps you need to take before launching your first course: 

1. Sign Up for Thinkific

The first step is signing up for Thinkific at When signing up, include accurate information about yourself so that students know who they’re learning from when they enroll in one of your courses! 

2. Set Up Your Account

Once you have signed up for Thinkific, it’s time to set up your account with all the necessary information for successful course creation, such as payment settings and integrations with other tools like MailChimp or Stripe (for accepting payments). 

3. Understand Basic Terminology

Before creating any content on Thinkific, it’s important to understand some key terms associated with creating online courses, such as “lesson” (a single teaching unit within a larger course), “module” (a collection of related lessons grouped in a section of a course), and “course” (all lessons and modules within an entire teaching program). 

Understanding these terms will make it easier for you to create effective student courses.

Once these three steps are complete, you can develop content for your online courses!


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Course Creation

Now that you’ve completed setting up your Thinkific account, it’s time to create your first course! Here are some tips and guidelines to help make the process easier: 

Create Your First Course

To get started, head over to the “Courses” tab in your Thinkific dashboard and click on “Create New Course.” This will open up a page where you can enter details about your course, such as its title, description, pricing options, etc. Before moving on, be sure to select a theme for your course so that it looks professional and aesthetically pleasing. 

Add Content to Your Course

Once you have created the foundation of your course within Thinkific, it’s time to start adding content! You can add lessons (single teaching units), modules (collections of related lessons grouped), quizzes or assignments, audio or video files, text documents, and more. Make sure your content is organized so that students understand what they need to do each step of the way. 

Set Pricing & Payment Options

After adding all of your content and organizing it into courses or modules within courses, it’s time to set pricing and payment options for students who want access to them. On Thinkific, you can choose from various payment plans, such as one-time or monthly subscriptions. Additionally, you can also set discounts for certain groups of people if desired. 


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Once you’ve created your course content, it’s time to customize it to stand out from other courses and look professional!

Choose a Theme for Your Course

Thinkific offers several different themes that you can use to customize the look and feel of your course. You can choose from classic or modern designs or create your own if desired. Each theme includes various options for colors, fonts, backgrounds, and logos that you can use to make your course truly unique. 

Customize Your Course Landing Page

Your course’s landing page is where students will first arrive when they search for or click on your course link. To ensure students know what they’ll be getting when they sign up, customize this page with accurate information about the topics covered in the course and any special offers available (such as discounts). 

Add Your Branding

Thinkific also allows you to add custom branding elements such as logos, images, and colors throughout your website. This will help ensure that every aspect of your online presence has a unified look and feel, which helps build trust with potential customers considering enrolling in one of your courses. 

Customizing these elements on Thinkific is easy – once completed, you’ll have an attractive and professional-looking online platform ready to launch courses!


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Marketing and Promotion

When you’re satisfied with your course content, what better way to move on than to start promoting and marketing it so that people know about it and can enroll in your course? 

Set Up Your Course Email Notifications

Thinkific allows you to set up automated email notifications for your students. This allows you to keep them informed of important updates related to their course as well as send out promotional emails when needed. You can also use this feature to create special offers or discounts for those who have already completed courses with you. 

Use Thinkific’s Built-in Marketing Tools

Thinkific also has several built-in marketing tools that can help you promote your course. From customizing the look and feel of your sales page, setting up affiliate programs, or creating discount codes, these features can drive more traffic and increase sales for your course! 

Promote Your Course on Social Media

Don’t forget about social media when promoting your online courses! Utilize platforms like Twitter, Facebook, Instagram, YouTube, etc., to get the word out about your offering. Post regular content related to your courses, share student success stories if possible, and offer promotions occasionally to attract new customers. 


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Analytics and Reporting

Once your course is up and running, it’s important to monitor its progress to ensure its success. Thinkific provides you with the tools to do this by giving you access to analytics and reporting features that allow you to track your course’s performance. 

Here are a few ways you can use these features: 

Monitor Your Course’s Progress

The analytics dashboard on Thinkific allows you to track vital metrics such as total enrollments, revenue earned, page views, and more. This data helps you understand how well your course is performing so that you can adjust your strategy if needed. 

View Student Progress and Engagement

You can also use the analytics dashboard to view student progress within each lesson or module of your course. With this data, you can see which parts of the course students are having difficulty with so that you can create additional content or resources in those areas if needed. 

Additionally, viewing engagement metrics (such as completion rate or average time spent on lessons) will help ensure that students get the most out of their learning experience when taking one of your courses! 

Use Analytics To Optimize Your Course

Lastly, regularly using the analytics dashboard will also give you insights into what types of content work best for certain topics or which topics may need additional development to be effective teaching points for students. 

By utilizing this information, you can optimize the structure and content of your courses over time to maximize student engagement and success rates!


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Creating an online course on Thinkific can be a great way to share your knowledge and expertise with the world. 

In this quick reference guide, we have covered the basics of how to get started on Thinkific, including signing up for an account, setting up payment settings, understanding key terminology associated with course creation, and developing content for your courses. We hope this guide has provided useful tips and tricks to make starting with Thinkific much easier. 

Now that you know the basics of creating a course on Thinkific, it’s time to take action! Use what you’ve learned here as a starting point for creating your successful online courses. With Thinkific’s easy-to-use tools and helpful customer support team, there’s no better time to start! 

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