Thinkific CEO: Who Runs the Thinkific Course Creation Platform?


Thinkific is a rapidly growing online course platform that enables entrepreneurs and creators to easily create, market, and sell online courses. The company has seen tremendous success in recent years, which can be attributed to its CEO.

The CEO of Thinkific is Greg Smith, a seasoned tech executive with a track record of driving growth and innovation. This article will look closely at his role as CEO in a company like Thinkific and his specific accomplishments and leadership style. Let’s dive in!


Background of the CEO

As the co-founder and CEO of Thinkific, Greg Smith has played a key role in the company’s growth and success since its inception in 2012. Under his leadership, Thinkific has become one of the leading online course platforms in the world, enabling entrepreneurs and creators to easily create, market, and sell their online courses.

Before founding Thinkific, Smith had a diverse career that included positions in law and technology. He worked as a lawyer at Blake Cassels & Graydon and Borden Ladner Gervais LLP, specializing in securities and capital markets law. After leaving the legal field, Smith co-founded Moving Media Group, which operated a network of interactive touch screens for taxi passengers.

In 2010, Smith founded Alpha Score Seminars, which creates adaptive e-learning courses for LSAT test preparation. He continues to serve as CEO of Alpha Score Seminars and as CEO of Thinkific.

Smith holds a Bachelor of Commerce in Finance and a Bachelor of Laws from the University of British Columbia. With his diverse background and experience in law, technology, and entrepreneurship, Smith brings a unique perspective to his role as CEO of Thinkific and has been instrumental in driving the company’s growth and success.


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Achievements at Thinkific

As the CEO of Thinkific, Greg Smith has been instrumental in driving the company’s growth and success. Since its founding in 2012, Thinkific has become one of the leading online course platforms in the world, enabling entrepreneurs and creators to easily create, market, and sell their online courses. Under Smith’s leadership, the company has achieved numerous accomplishments and milestones.

One notable accomplishment is Thinkific’s impressive growth in recent years. The company has seen revenue and user base increase year-over-year and has helped creators earn over $1 billion in course sales. Additionally, the company has expanded its offerings with new features such as built-in payment processing and a website builder, making it easier than ever for entrepreneurs to launch and grow their online course businesses.

Smith’s leadership has not gone unnoticed, as he and the company have received several awards and recognition. In 2020, Thinkific was named the Best Online Course Platform by FinancesOnline and recognized as one of Canada’s Top Growing Companies by The Globe and Mail. Smith has been featured in publications like Forbes and Entrepreneur for his leadership and contributions to the online course industry.

Overall, Smith’s achievements at Thinkific have been impressive, and his leadership has been instrumental in the company’s success. Through his vision and strategic direction, Thinkific has become a leading platform for online course creators, helping entrepreneurs worldwide achieve their dreams of sharing their knowledge and expertise with others.


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Leadership Style

Greg Smith’s leadership style focuses on collaboration, innovation, and empowering his team. He believes in creating an environment that fosters creativity and encourages his team to take risks and experiment. His leadership philosophy is centered around transparency, inclusivity, and continuous learning.

  • Collaboration: Smith encourages collaboration between teams, departments, and stakeholders. He believes everyone has something to contribute and that the company can achieve great things by working together.
  • Empowerment: Smith believes in empowering his team to take ownership of their work and make decisions. He encourages his team to take risks and learn from their mistakes, leading to a culture of experimentation and innovation at Thinkific.
  • Continuous Learning: Smith believes that learning is a lifelong process, and everyone should be allowed to develop their skills and knowledge. He encourages his team to take advantage of the company’s training and development programs and also invests in their personal and professional growth.

Smith interacts with his employees and stakeholders collaboratively and openly. He believes in building strong relationships with his team and regularly holds one-on-one meetings with employees to understand their goals and aspirations. He also hosts regular company-wide meetings to share updates and discuss the company’s progress.

Through his leadership, Smith has influenced the company culture at Thinkific to be one of inclusivity, innovation, and excellence. He has created a workplace where everyone feels valued and empowered to do their best work. This has resulted in a highly engaged and motivated team committed to the company’s success.


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Future Plans for Thinkific

As the CEO of Thinkific, Greg Smith has a clear vision for the company’s future. He sees a world where anyone can create and sell their online courses and where Thinkific is the go-to platform for online learning.

To achieve this vision, Smith has set several ambitious goals for the company. These include:

  • Expanding the platform – Thinkific plans to continue to improve and expand its platform to make it even easier for creators to build and sell their courses online, including adding new features and integrations and improving the user experience.
  • Increasing market share – Thinkific aims to increase its market share in online learning. This means competing with other platforms and attracting more creators to the platform.
  • Enhancing the customer experience – Thinkific is committed to providing an exceptional customer experience for creators and learners, delivering excellent customer support, and developing and sharing best practices for course creation and marketing.

However, there are several challenges facing Thinkific, including competition from other online learning platforms and changing market conditions. To address these challenges, Smith plans to focus on innovation, collaboration and building strong partnerships with other companies and organizations. He also plans to continue investing in the Thinkific platform’s development and his team’s personal and professional growth.


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Thinkific CEO: Conclusion

We have delved into the life and achievements of Greg Smith, the co-founder, and CEO of Thinkific. We explored his educational and professional background and career history leading up to Thinkific. We also highlighted some of his notable achievements and milestones at the company’s helm, including significant growth and the successful launch of Thinkific’s IPO.

We discussed Smith’s leadership style and management philosophy, emphasizing transparency, accountability, and a collaborative approach to working with employees and stakeholders. We also looked at his vision of his company’s future and some of the challenges facing the company in the coming years.

Smith has played a critical role in the success of Thinkific, and his influence on the company is likely to continue as it grows and expands its offerings. With his leadership, Thinkific is poised for continued growth and success in the rapidly evolving online education space.

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