Thinkific Business Reviews: A Comprehensive Analysis of Crunchbase, G2, and TrustRadius Ratings


In today’s digital world, online reviews are essential for businesses to gain exposure and build credibility among potential customers. Online reviews can also help businesses make informed decisions about their product or service offerings by providing valuable insights into customer satisfaction levels. For this reason, businesses need to be aware of what people say about them on various review sites like Crunchbase, G2, and TrustRadius.  

Thinkific is a powerful online learning platform that enables business owners to easily create, market, sell, and deliver their online courses. It is used by entrepreneurs, leading businesses, and educational institutions to create engaging courses for their customers.

With its impressive features and warm reception, what do business review sites think about the platform overall? This article aims to analyze these ratings from a business perspective so that users can make an informed decision about whether or not they should use Thinkific for their online courses.  


Thinkific’s Overview

Thinkific is an online course creation platform that helps businesses and educational institutions create, market, sell, and deliver engaging courses. It offers a comprehensive suite of tools to make the course creation process easier and more efficient. It also provides features like video hosting, live streaming capabilities, analytics tracking, content protection, payment processing options, and more. 

The company was founded in 2012 by Greg Smith and colleagues to help entrepreneurs share their knowledge with the world. The platform has since grown into an industry-leading e-learning solution used by over 60 thousand instructors across 140 countries worldwide.  

Thinkific’s target audience includes educators who want to provide learning experiences for their students, business owners who want to share their knowledge through online courses, and organizations looking to educate their team members on specific topics or skill sets. 

Reviews on Crunchbase

Crunchbase is a comprehensive platform for discovering and researching technology companies, investments, and people in the tech industry. It provides insight into the financials and investor information of businesses and customer reviews. It also provides an easy-to-navigate interface for users to quickly search for various companies and find reviews about them. 

Summary of Thinkific’s Reviews on Crunchbase

Thinkific has received numerous five-star ratings from customers on Crunchbase, with many praising its intuitive interface, robust features, ease of use, and excellent customer service. 

Strengths and Weaknesses

Customers have described Thinkific as “a great eLearning platform” that “makes creating courses easy” with its comprehensive suite of tools. Overall, most reviewers have expressed satisfaction with their experience using the platform. 

Despite these positive ratings, some customers have mentioned weaknesses, such as limited customization options or lack of support when implementing more complex features. Other complaints include difficulty in setting up payment options or issues related to billing discrepancies. In general, though, most reviewers were pleased with their experience using Thinkific’s online learning platform.  


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Reviews on G2

G2 is a business review platform that allows customers to post reviews about products and services they have used. The ratings are based on customer feedback and include features such as quality, ease of use, customer support, value for money, and more. It provides comprehensive reviews that help potential customers make informed decisions about products or services before purchasing them. 

Summary of Thinkific’s Reviews on G2

Thinkific has received a rating of 4.6 out of 5 stars on G2 with over 1,000 user reviews. It was rated as “Very Good” by most users who took the time to leave their comments and feedback. 

Strengths and Weaknesses

The reviews on G2 identified several strengths of Thinkific, including its ease of use, great customer support, flexibility in course creation options, ability to add multimedia elements to courses quickly and easily, and the variety of course topics available. Users also appreciated the analytics dashboard, which helps them track student engagement levels with their online courses. 

On the other hand, the reviews mentioned some weaknesses, such as a lack of automated ID verification for students during the registration process and limited customization options for notifications sent out from within Thinkific’s platform. Other minor issues included difficulty finding specific reports within the analytics dashboard due to its complexity and outdated design templates for course landing pages offered by Thinkific at this time.

Reviews on TrustRadius

TrustRadius is a business review platform that gives users insights into the best software and services. It uses verified reviews from real users, helping businesses make better product and service decisions. 

Summary of Thinkific’s Reviews on TrustRadius

Thinkific has been reviewed by over a thousand people on TrustRadius, with an overall rating of 8.3/10. Most users found Thinkific easy to use, offering great customization options for course creators. They also liked that it was affordable and provided good customer support. 

However, some reviewers mentioned that features could be improved, like integration with third-party apps and the platform’s lack of advanced analytics tools.

Strengths and Weaknesses

The positive reviews highlight Thinkific’s ease of use and affordability as its major strengths. In contrast, negative reviews highlight weaknesses like limited integration options and a lack of advanced analytics tools. Most reviewers agree that Thinkific is an excellent platform for creating online courses but suggest improvements in certain areas to improve it.


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Comparison of Reviews Across Platforms

After analyzing reviews from Crunchbase, G2, and TrustRadius, it is possible to better understand how Thinkific is viewed as a business. By comparing the commonalities and differences in the reviews across the three platforms, trends in the reviews over time can be identified. 

Commonalities and Differences in Reviews Across Platforms

When looking at the reviews on each platform, some similarities can be seen between them. For example, all platforms agree that Thinkific has a great customer support and an easy-to-use interface. Additionally, they all mention that Thinkific offers plenty of features for businesses to create successful courses quickly and easily. 

However, there are also some notable differences between the reviews on each platform. For instance, while G2 Crowd praises Thinkific’s ability to integrate with other websites and applications, TrustRadius mentions its lack of customization options when creating courses. Similarly, while Crunchbase appreciates its user-friendly design tools, G2 Crowd notes that it lacks advanced features for customizing course design. 

Trends in Reviews Over Time 

Reviewing reviews over time across different platforms reveals positive and negative trends regarding how people view Thinkific as a business. On Crunchbase, for example, we see more positive than negative ratings since 2017, but from 2019 onwards, we begin to see more negative ratings than in previous years. 

On G2, however, we notice an overall increase in satisfaction since 2015, resulting in an average rating of 4/5 stars by 2020. Finally, on TrustRadius, we observe mixed ratings with mostly positive feedback but overall stagnation since 2018. This could indicate waning enthusiasm from users regarding certain aspects of their offering or service quality issues related to these aspects over time. 

Based on our analysis of the aforementioned online review sites, users generally favor Thinkific as a business. Most people praise its easy-to-use interface and helpful customer support team, among many other features available through their platform. 

However, there are some areas where improvement could be made. These include customization options when creating courses or advanced design tools. A huge influx of tools may limit user enthusiasm towards certain aspects offered by them over time, leading potential customers away from using their services or solutions entirely due to inadequate feature sets being provided relative to competitors within this market space. 


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The importance of online reviews for businesses cannot be overstated. Reviews can provide valuable insights into how customers perceive your product or service offerings and give you an idea of how you can improve them in the future. Additionally, they can help you build trust among potential customers by providing a platform where people can share their experiences with your products and services openly. 

Thinkific is one of the leading e-learning platforms today, offering powerful features for businesses to create engaging courses quickly and easily. With its impressive features and warm reception, Thinkific will continue to dominate the e-learning industry for years to come and remain a top choice for entrepreneurs looking to create successful courses with ease.

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