Maximizing Your Course Revenue: How Many Upsells Can You Have on Thinkific?


Thinkific is a powerful platform for creating and selling online courses. It offers a wide range of features that enable you to create engaging content, launch your course quickly, and monetize through upsells and other payment options. 

Upsells are an important part of any online course, as they can help you generate more revenue from each student. Apart from its impressive lineup of features, Thinkific fortunately offers you an option to provide your customers with upsells! 

I’m an expert in Thinkific and have extensive experience using it. This article will explain how many upsells you can have on Thinkific and the importance of strategically planning them out to maximize your course revenue. 


Understanding Upsells on Thinkific

Upsells are an important part of any online course, as they can help you generate more revenue from each student. Before we dive into how many upsells you can have on Thinkific, let’s take a look at what exactly upsells and cross-sells are. 

An upsell is when a customer purchases an item for more money than the original purchase price. For example, if you bought a smartphone for $300 and were offered a better model for $400, that would be an upsell. Cross-selling is when the company offers additional related products or services to customers after the initial purchase. 

Upselling and cross-selling are excellent ways to increase your profits from each individual customer. By offering relevant products or services after the initial purchase, customers may be likely to spend more money and make bigger purchases. Therefore, it’s important to understand how much you can capitalize on this strategy with Thinkific! 

The Number of Upsells You Can Have on Thinkific

Thinkific’s Upsell Feature

Thinkific offers an upsell feature that enables you to offer additional products, services, and courses to your students after they have already purchased their initial course. This feature allows you to generate more revenue from each student by offering them additional content or services related to the initial course they purchased. 

Limitations on the Number of Upsells You Can Have 

Although Thinkific offers a great upsell feature, it doesn’t allow you to create unlimited upsells. Instead, there are certain limitations in place which dictate how many upsells you can have on Thinkific. 

The exact number of upsells depends on your subscription plan

If you’re using the Pro Plan, for example, then you can create and promote two upsells. 

If you’re on the Premier Plan, then you’ll be able to create and promote four upsells.  

Factors That Can Affect the Number of Upsells You Can Create and Promote 

Aside from your subscription plan, there are other factors that can affect how many upsells you can create and promote on Thinkific. These include: 

  • The complexity of the product or service being offered in an upsell 
  • Your budget for creating new products or services  
  • The number of people who will purchase the initial course (which will determine the potential customer base for any subsequent upsell)


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Best Practices for Using Upsells on Thinkific

As an expert in Thinkific, I understand the importance of effectively using upsells to maximize your course revenue. Here are some tips and tricks that I have learnt while working with Thinkific: 

Tips for Creating Effective Upsells

When it comes to creating effective upsells, there is no one-size-fits-all approach. Every course is unique and requires a different strategy. However, there are certain things you need to keep in mind when creating an upsell on Thinkific. 

Firstly, make sure that the upsell product offers value to your students and does not interfere with the learning experience. Secondly, think about what kind of incentives or bonuses you can offer to entice them into buying the upsell item. 

Finally, use compelling copywriting techniques to create irresistible offers that will convince them to purchase your upsell products. 

Ways To Ensure That Upsells Do Not Interfere With The Learning Experience

Although offering upsell items can help you generate more revenue from your students, it is important that these items do not interfere with their learning experience. This means making sure that they are relevant to the course content and provide additional value rather than just being an “add-on” item. 

Additionally, make sure that you do not bombard them with too many options as this could cause confusion and overwhelm them. 

Examples Of Successful Upsells On Thinkific 

There are many successful examples of using upsells on Thinkific! For example, one popular option is offering 1:1 coaching sessions after taking a course or providing access to exclusive courses related to the main topic at hand for a discounted price. 

Additionally, some instructors offer discounts on their courses if students purchase multiple items from their online store at once or provide special bonuses such as ebooks or audio files which complement their core course content nicely! 


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To recap, upsells are a great way to generate more revenue from each student and Thinkific provides you with the perfect platform to do so. It’s important that you create effective upsells that offer value and do not interfere with the learning experience. Furthermore, it is essential that you strategically plan out your upsells and provide incentives for students to purchase them. 

Finally, I encourage you to take action now and start creating upsells on Thinkific! Once you get started, you will quickly understand how powerful this feature can be when it comes to boosting your course revenue. 

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