Mark Teachable vs. Thinkific: Which One Should You Choose?

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Are you looking to create and sell online courses? With so many course platforms available, choosing the right one for your business can be overwhelming. In this article, we’ll compare two of the most popular course creation platforms: Teachable and Thinkific.

Teachable and Thinkific are both user-friendly, all-in-one platforms that allow you to create, market, and sell your courses online. They offer a range of features to help you design and deliver engaging courses, manage your students, and grow your business.

But which platform is better suited for your needs? In this article, we’ll closely examine the similarities and differences between Teachable and Thinkific and help you decide which is the right fit for your course business. Let’s get started!

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Teachable vs. Thinkific: Course Creation Features

Creating courses is at the core of any course platform, and both Teachable and Thinkific offer a range of tools to help you build your content.

Teachable

Teachable provides an intuitive drag-and-drop course builder that lets you easily create multimedia lectures, quizzes, and assignments. You can also upload content from various sources, including YouTube, Vimeo, Google Drive, and Dropbox. Teachable also offers the option to create course bundles and membership plans, allowing you to sell various courses simultaneously.

Thinkific 

Thinkific’s course builder is similarly user-friendly and customizes your course’s structure, content, and appearance. Thinkific also offers a multimedia lesson editor, which includes features like video, audio, quizzes, and downloadable attachments. Thinkific also allows you to create course bundles, memberships, and a community feature that enables course discussions and engagement.

Regarding course management, both platforms provide detailed analytics to help you track student progress and engagement. You can also create certificates of completion for students who finish your courses.

Teachable vs. Thinkific: Marketing Features

Creating great courses is only half the battle; the other half is getting them in front of the right audience. Teachable and Thinkific offer a range of sales and marketing tools to help you attract and convert potential students.

Teachable

Teachable provides powerful sales and marketing tools, including customizable sales pages, upsell offers, and built-in payment processing. You can also use Teachable’s integrated email marketing tool to send targeted messages to your audience and encourage them to sign up for your courses. 

Teachable’s affiliate marketing feature allows you to create custom referral programs, making it easy to incentivize others to promote your courses and drive more sales.

Thinkific 

Thinkific’s marketing features are similarly robust. Thinkific allows you to create custom landing pages with video and social proof elements to promote your courses. You can also use Thinkific’s built-in email marketing system to send targeted messages and newsletters to your audience. 

Additionally, Thinkific provides an affiliate marketing feature to help you set up referral programs and incentivize others to promote your courses.

Both Teachable and Thinkific provide powerful sales and marketing features, making promoting and selling your courses easy. Whether you need an all-in-one solution or more specialized features, both platforms have plenty to offer.

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Teachable vs. Thinkific: Pricing and Payment Options

Teachable and Thinkific offer similar features and plans regarding pricing and payment options.

Teachable

Teachable provides a free plan that allows you to create and sell courses, though it comes with limited features and a transaction fee of $1 per sale. Their Basic plan starts at $39 per month (annual billing) and includes unlimited courses, students, and video hosting, among other features. 

At $119 per month annually, the Pro plan adds more advanced features such as graded quizzes, course completion certificates, and custom domain support. Finally, at $499 per month, Teachable’s Business plan includes all Professional features plus advanced analytics, priority support, and other features designed for larger businesses.

Thinkific 

Similarly, Thinkific offers a free plan with limited features and three paid plans. The Basic plan starts at $49 per month and includes unlimited courses and students and basic course creation tools. 

The Pro plan adds more advanced features at $99 per month, such as advanced course pricing options, memberships, and certificates. The Premier plan, at $499 per month, includes all Pro features, priority support, bulk student enrollments, and advanced authoring tools.

Both platforms offer payment gateway integrations with popular providers such as PayPal and Stripe, and neither charges transaction fees on their paid plans. However, it’s worth noting that Teachable charges a $1 transaction fee on their free plan, while Thinkific does not.

Overall, Teachable and Thinkific offer similar pricing and payment options, with various plans to meet different needs and budgets.

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Teachable vs. Thinkific: Student Experience

Providing a great student experience is crucial to the success of your online course business. Both Teachable and Thinkific offer a range of features to ensure your students have a positive and engaging learning experience.

Teachable

Teachable allows you to deliver your courses through video, audio, text, and PDF files, giving you flexibility in presenting your content. It offers several student engagement features, such as discussion forums and quizzes, to help keep your students engaged and motivated. 

Furthermore, Teachable provides course completion certificates that can be customized to match your branding, helping to enhance the perceived value of your courses.

Thinkific 

Similarly, Thinkific allows you to deliver courses through various formats, including video, audio, PDF, and quizzes. 

Thinkific also provides student engagement features such as discussions and assignments, as well as the ability to offer surveys and polls to gather feedback from your students. Finally, Thinkific provides course completion certificates that can be customized to your brand and automatically issued to students upon course completion.

Overall, Teachable and Thinkific offer similar features regarding the student experience. Both platforms offer course delivery options, engagement features, and completion certificates, helping to ensure your students have a positive and rewarding learning experience.

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Teachable vs. Thinkific: Customer Support and Resources

Access to quality customer support and resources is important when building your online course business. Both Teachable and Thinkific offer a range of support options and resources to help you succeed.

Teachable

Teachable offers 24/7 customer support via email and live chat, an extensive knowledge base, and a community forum where you can get help from other Teachable users. Additionally, Teachable provides various resources to help you create and market your courses, including webinars, blog posts, and guides.

Thinkific 

Similarly, Thinkific offers a variety of support options, including email and live chat support, as well as a comprehensive knowledge base (Thinkific Help Center) and community forum (Thinkific Academy). Thinkific also provides various resources to help you build and grow your online course business, including webinars, blog posts, and podcasts.

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Teachable vs. Thinkific: Conclusion

Both Teachable and Thinkific offer a range of features to help you create, market, and sell your online courses. While there are some differences between the two platforms, both offer powerful course creation tools, robust marketing features, and a range of support and resources to help you succeed.

When it comes to choosing between the two platforms, it ultimately comes down to your specific needs and preferences. If you’re looking for a platform that offers more customization options and flexibility in course creation, Teachable may be the better choice. On the other hand, if you’re looking for a platform with more robust marketing features and a stronger focus on student engagement, Thinkific may be the better choice.

Both Teachable and Thinkific are solid options for creating and selling online courses. We recommend carefully evaluating your needs and preferences and trying out both platforms to see which is best for your business. You can create a successful and profitable online course business with the right platform and strategy.

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