Is Thinkific Worth The Investment


Thinkific is a popular online course platform that allows users to create, sell, and deliver their courses online? In this article, we’ll explore the features and benefits of Thinkific to help you determine whether it’s worth investing your time and money into this platform. So, is Thinkific worth the investment? Let’s find out.


Benefits of Thinkific

Thinkific is an all-in-one online course platform that enables users to create and sell courses online. Here are some of the benefits of using Thinkific:


Thinkific offers customization options that allow users to create a unique and professional-looking online course. This includes custom branding, course design, and the ability to add multimedia content.

Ease of use:

Thinkific is user-friendly and easy to navigate, even for beginners. The platform offers drag-and-drop tools, pre-built templates, and tutorials to help users create their courses.

Marketing tools: 

Thinkific offers marketing tools such as email marketing integrations, affiliate marketing options, and landing pages, making it easier for users to promote and sell their courses.

Payment options: 

Thinkific supports various payment options, including PayPal and Stripe, allowing users to receive payments from students easily.


Thinkific provides detailed analytics on student engagement, course completion rates, and revenue, allowing users to track their course’s performance and make necessary changes.


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Cost of Thinkific

Thinkific offers a variety of pricing plans, ranging from free to enterprise-level options. The free plan allows you to create three courses, while paid plans offer additional features such as unlimited courses, access to advanced marketing tools, and priority support. When compared to other e-learning platforms, Thinkific’s pricing is considered competitive.

However, the cost of Thinkific ultimately depends on your specific needs and budget. While it may seem like a significant investment upfront, the return on investment (ROI) can be significant if you create and sell high-quality courses that resonate with your audience.

It’s essential to consider the cost-to-benefit ratio before making a decision. If the features and benefits of Thinkific align with your business goals and revenue projections, it may be worth the investment.

Factors to Consider Before Investing in Thinkific

Before investing in Thinkific, it is important to consider various factors to determine if it is the right fit for you.

Course Content: 

The first factor to consider is the nature and type of course content you will be creating. Thinkific is well-suited for online courses that require multimedia content, such as videos, quizzes, and PDFs. If your course requires a lot of text-based content, other platforms may be more appropriate.

Target Audience: 

Another factor to consider is your target audience. Thinkific is ideal for entrepreneurs, coaches, and educators who want to create and sell courses online. If your target audience is not comfortable with online learning or if they prefer traditional classroom settings, then Thinkific may not be the right choice.

Technical Skills: 

Thinkific is relatively easy to use, but it does require some technical skills to set up and manage your courses. You will need to be comfortable with basic website design, video production, and content creation. If you do not have these skills, you may need to hire someone to help you.

Marketing Skills:

 Finally, it is important to consider your marketing skills. Thinkific provides you with the tools to create and sell your courses, but you will need to be able to market them effectively to attract students. If you do not have marketing skills, you may need to invest in marketing courses or hire a marketing professional.

Real-life examples of these factors in action can be seen in successful Thinkific course creators who have considered and addressed these factors before investing in the platform.

By considering these factors, you can determine if Thinkific is worth the investment for your specific needs and goals.


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Thinkific vs. Other Online Course Platforms

Online course platforms have become increasingly popular, and it can be overwhelming to decide which one to invest in. Let’s compare Thinkific to some of its competitors and see how it stacks up.

Thinkific vs. Teachable

Teachable is a popular online course platform that’s comparable to Thinkific. Both platforms offer similar features, but there are a few key differences. Thinkific’s pricing is more flexible than Teachable, and it offers more design customization options. However, Teachable has a better student engagement and retention rate. It’s important to weigh the pros and cons of each platform before making a decision.

Thinkific vs. Kajabi

Kajabi is another popular online course platform that’s known for its advanced marketing features. While Thinkific offers some marketing features, Kajabi takes it to the next level. Kajabi is also more expensive than Thinkific and might not be the best option for beginners. However, if you’re looking for an all-in-one platform that offers marketing and sales tools, Kajabi might be worth considering.

Thinkific vs. Udemy

Udemy is a massive online course marketplace with thousands of courses. Unlike Thinkific, Udemy is not a white-label platform, meaning that all courses are hosted on Udemy’s website. This can limit your branding and marketing efforts. However, Udemy offers more exposure to potential students, and it’s free to create and host a course. Thinkific offers more customization and control over your course, but it comes at a cost.


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Thinkific Success Stories

Thinkific has helped numerous individuals and businesses launch successful online courses. Here are some inspiring success stories:

  1. Nathalie Lussier, founder of AccessAlly, used Thinkific to create a course that generated over $100,000 in revenue in its first year.
  2. Aaron Morin, founder of ThinkBigGoLocal, used Thinkific to create a course on local SEO that generated over $20,000 in revenue in its first month.
  3. Vanessa Van Edwards, founder of Science of People, used Thinkific to create a course on body language that generated over $1 million in revenue in its first year.

Analyzing these success stories, it is evident that using Thinkific for creating and launching courses can be highly effective. These examples show that Thinkific is a platform that can lead to significant revenue generation if used correctly.

Key Takeaways

  • Thinkific can be highly effective for course creators, leading to significant revenue generation if used correctly.
  • The success of individuals and businesses using Thinkific highlights the platform’s potential for creating and launching successful courses.

If you’re considering investing in Thinkific, these success stories should give you an idea of what is possible and inspire you to create and launch your own successful online course.


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After analyzing the benefits, costs, factors to consider, and comparisons with competitors, it’s evident that Thinkific is a valuable online course platform. It provides an all-in-one solution for creating, selling, and managing online courses.

The success stories of individuals and businesses who have used Thinkific further strengthen its credibility. These stories showcase the platform’s potential for delivering effective and profitable online courses.

Overall, Thinkific is worth the investment for anyone looking to create and sell online courses. Its features, pricing, and success stories make it a strong contender in the online course platform market.

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