How To Write Coupon Codes In Thinkific – Create Coupon Codes Online Tutorial


Thinkific is a comprehensive e-learning platform that allows you to create, market, and sell online courses. Its intuitive interface and powerful feature make it easy to share your knowledge and skills with a global audience. 

Learning to set up and put prices on your course content can set you up in the long run. However, you should also learn how to create coupons to keep your potential students more interested in enrolling in your courses.

This article will walk you through writing coupon codes on Thinkific. Whether you are new to the platform or have been using it for some time, this guide will provide you with the knowledge and skills to easily create and manage coupon codes. This article aims to help educators and course creators leverage coupon codes to drive sales and engagement for their online courses.


Thinkific Coupon Codes

Coupon codes are a powerful marketing tool that can help drive sales and engagement for online courses. Offering discounts to students and customers can help educators increase enrollment and provide them with valuable insights into their students’ learning journeys.

Creators can use coupon codes to target specific groups of students or customers, such as new users or those who last enrolled in a course a while ago. Coupons help educators grow their student base and encourage students to take the next step and sign up for a course.

Additionally, by tracking how often coupon codes are used, they can gain valuable insights into the effectiveness of their marketing strategies and make data-driven decisions about how to improve their courses and reach their target audience.

Here at Thinkific, creating unique coupon codes for your online courses has been made simple, as with everything else the learning management platform offers. You can write new discount codes for your new students from within your dashboard using the built-in Coupons feature, classified as part of the platform’s marketing and sales suite. 

How to Create a Thinkific Coupon Code

Creating coupon codes in Thinkific is a straightforward process. You can create and manage coupons that drive sales and engagement for your online courses with just a few clicks. Here are the steps to create a coupon code in Thinkific:

Step 1: Log in to your Thinkific account and go to the “Coupons” section.

The first step to creating a coupon code in Thinkific is to log in to your account. Then, navigate to the “Coupons” section under the Market & Sell section from the main menu of your dashboard. You’ll soon be redirected to a new page, which allows you to create, manage, and track the performance of all your coupon codes.

Step 2: Create new coupons by clicking on the “New Coupon” button.

Once you’ve accessed the “Coupons” section, click on the “New Coupon” button, opening up a completely new page where you can enter the details of your coupon code.

Here, you’ll find three main sections: 

  • Coupon Details – for basic information and the duration of your new coupons
  • Discount Configuration – for the specific discount and the number of products to which you want your coupon to apply
  • Codes – creating one or multiple unique codes assigned to the same coupon. 

Step 3: Start entering the details of your coupon with the “Coupon Details” section.

You will first enter entry-level details in the coupon form, starting with the “Coupon Details” section. Here, you will write the name or description of the coupon you want to create. A good example of a coupon name can be like this: “12-12 Sale – 50% off on all courses!” 

Next, you will need to set the expiry date of your course. You may leave it blank if you prefer, but choosing an expiration date will affect how long you want the effectiveness of your coupon to last. Let’s say you’re creating a coupon this December and want it to last until the end of the month (December 15).


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Step 4: Create a percentage off and choose the course you want to apply the coupon.

Once you reach the “Discount Configuration” section beneath “Coupon Details,” you’ll type in a specific number or amount you want to take off for any of your courses and choose between two types of discounts, one in percentages (%) and the other in dollars ($).

Then, navigate through your product lineup and select those you want to apply to your coupon, whether a course, bundle, membership, or even a monthly installment plan. You may choose one of each or all products if you want to hold a site-wide sale. 

One thing to consider while choosing which products you want to take a discount on: If you want to put your course that is priced monthly (membership or installment) on sale, you will need to select from the Additional Prices section. Once you do, you’ll type the months you want your students to have free access for a limited time.

Note that the “Duration” field is only limited to selected products paid monthly and does not extend to one-time payment courses and bundles.

Step 5: Create unique codes for your coupon.

Under “Discount Configuration,” the next thing you will do is write a unique code that is associated with your coupon. To do this, you must type in any memorable text that your future students can easily use upon checkout. For example, you’ll write “1212Sale” for the coupon titled “12-12 Sale – 50% off on all courses!”

Then, set the quantity to signify how many people can use this coupon code. Thinkific allows you to set the maximum number of times the coupon code can be used, helping you control how many students you can access. Let’s say we want to give this code to the first 200 students who will purchase your product, so set the quantity to 200.

You may leave the quantity blank if you want to give unlimited access to your singular coupon code for your students. Want to create more than one coupon code? You can select the “Add New Code” button to make not just one, not two, but multiple codes associated with a single coupon. This is useful if you’re an established content creator and want to promote your products to multiple platforms. 

Step 6: Preview and publish your coupon code.

Once you’ve entered all the details and set the name and quantity of your coupon code/s, preview them to ensure everything looks correct. Once confident with how it looks, click the “Save” button at the top-right part of the page to make your coupon live.

By following these simple steps, you can easily create coupon codes in Thinkific. With the ability to manage and track how many people have used your coupon codes, you can optimize your marketing strategies and drive better sales and engagement for your online course content.


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Using Thinkific Coupon Codes

With your Thinkific coupon codes now ready, your future students can use them immediately to receive sweet discounts and get the most out of your course content. You’ll be rewarded with increased engagement and sales, securing your chances of making it big in Thinkific.

There are countless ways that you can share your coupon codes for your customers, old and new, to use, such as the following:

  • Share them on social media and other platforms – You can seasonally send catchy and uniquely-made coupon codes to your students and customers. You can share your coupon code through various channels, such as email, social media, or your website. Make sure to communicate the benefits of using the coupon code and its discount.
  • Encourage students and customers to use the coupon code – Encouraging students and customers to use your coupon code is key to its success. You can incentivize them to use the coupon code by offering additional benefits, such as early access to new courses or exclusive content. Additionally, you can remind them of the coupon code’s expiration date to create a sense of urgency and encourage them to take action.
  • Optimize and update your coupon codes from time to time – Based on the performance of your coupon code, you may want to make changes to optimize its effectiveness to keep your students glued to your content for much longer. For example, change the discount amount, extend the expiration date, or adjust the eligibility criteria. By continuously optimizing your coupon code, you can ensure that it is effective and driving sales and engagement for your online courses.

Thinkific Coupon Codes: Conclusion

If you’ve been wondering if it’s possible to write and promote your uniquely-generated coupon codes for your online courses, bundles, and all other products under the sun in Thinkific, then we hope this tutorial has given you a chance to do exactly that!

In conclusion, Thinkific coupon codes are a powerful marketing tool that can help drive sales and engagement for online courses. By offering discounts to students and customers, educators like you can incentivize them to sign up for their courses faster and gain valuable insights into their learning journeys. 

With Thinkific, creating and using coupon codes is simple and effective, as mentioned earlier in the article. Whether you’re a seasoned online educator or just starting, incorporating coupon codes into your marketing strategy can be ideal for driving growth and success for your online courses. 


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Frequently Asked Questions (FAQ)

Can I change the end date of a coupon once I create it?

Yes, you can change the end date of your coupon even before the original expiry date. To do so, go to the Coupons section under the “Market & Sell” menu in your Thinkific dashboard and click on the “Edit” button next to your chosen coupon.

Here, you can extend the expiry date to a few weeks or months after the original date and other details such as the discount amount, the number of uses, and more.

Can I set up a coupon code for a free trial?

Yes, you can set up a coupon for a free trial. You can write the discount number to 100% on one of your coupons for select courses. You can also limit the number of uses for the coupon code to ensure that it’s only available for a set number of students or customers.

If you’re adding discounted rates to products with multiple payment plans, you can also leave the discount duration blank so your students can have unlimited free access to those products. 

How do I know when a coupon code has been used?

Thinkific tracks coupon code usage in real-time. You can view the number of uses and remaining uses for each coupon code by clicking on the “Edit” button next to your selected coupon in the Coupons section of your Thinkific dashboard.

In the “Codes” portion, if you find that the remaining quantity has gone down to zero, you can always change the quantity anytime to a certain number to ensure that your coupon code will still have extra room for your students to use. 

How do I delete a coupon code?

To deactivate a coupon code, go to the Coupons section in your Thinkific dashboard and click “Edit” next to your chosen coupon. In “Codes,” you can click on the mini trash icon to delete one or multiple codes associated with that coupon. 

You can also delete an entire coupon from the Coupons section by clicking on the ellipses (three dots) icon next to the “Edit” button. Note that deleting a coupon will erase all the codes linked to it.

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