Hotmart vs Thinkific


As the world continues to move towards digital learning, there has been a growing demand for online course platforms. Hotmart and Thinkific are two of the most popular online course platforms available in the market today. In this article, we’ll take a closer look at Hotmart vs Thinkific and what to consider when choosing a platform for your online courses.



Hotmart is a Brazilian online course platform that has been gaining popularity in recent years. It offers a variety of features and tools to course creators and is known for its user-friendly interface.

Features and Tools

Hotmart offers several features that are designed to make course creation and sales easier. These include:

  • Course creation tools: Hotmart offers a simple course creation interface that allows creators to add text, video, and audio to their courses. It also allows creators to add quizzes and assessments to their courses.
  • Sales and marketing tools: Hotmart provides tools to help course creators promote and sell their courses. These include the ability to create sales pages and landing pages, as well as the ability to run affiliate programs.
  • Payment processing: Hotmart handles payment processing for course creators, taking care of everything from credit card processing to refunds.

Pros and Cons

Hotmart has several advantages for course creators, including

  • User-friendly interface: Hotmart’s interface is intuitive and easy to use, even for those with little technical knowledge.
  • Payment processing: Hotmart takes care of payment processing, which can save course creators a lot of time and hassle.

However, there are also some disadvantages to using Hotmart, including

  • Limited customization options: While Hotmart’s interface is easy to use, it also has limited customization options, which may not be ideal for those looking to create a highly customized course.
  • Lack of integrations: Hotmart has limited integrations with other software and tools, which may be a drawback for some course creators.


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Thinkific is an online course creation platform that enables users to create and sell courses online. It is an easy-to-use platform that offers numerous features to course creators to customize and market their courses.

Features and Tools 

Thinkific offers a range of features and tools to its users, including:

  1. Course Creation Tools: Thinkific provides a simple drag-and-drop course builder that allows creators to easily create and organize their course content. It also enables users to create multimedia content, such as videos, quizzes, and surveys.
  2. Customization Options: Thinkific provides a variety of customization options to users, such as customizable templates, branding options, and the ability to create custom domains.
  3. Marketing and Sales Tools: Thinkific offers numerous marketing and sales tools, including the ability to create coupons and promotions, upsell offers, and email marketing integrations.

Pros and Cons 

There are several advantages to using Thinkific as an online course platform, such as:

  1. Ease of Use: Thinkific is user-friendly and easy to navigate, making it simple for creators to create and manage their courses.
  2. Customization: Thinkific provides numerous customization options, enabling users to create a personalized learning experience for their students.
  3. Marketing and Sales Tools: Thinkific offers several marketing and sales tools, making it easier for course creators to promote and sell their courses.

However, there are also some potential drawbacks to using Thinkific, such as:

  1. Limited Pricing Options: Thinkific offers limited pricing options, which may not be ideal for some course creators.
  2. Limited Membership Site Functionality: While Thinkific enables creators to create membership sites, it is not as robust in this area as some other platforms.
  3. Limited Integrations: Thinkific has limited integrations with third-party tools, which may be a disadvantage for some users.


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Hotmart vs Thinkific: Head-to-Head Comparison

When it comes to Hotmart vs Thinkific, it’s important to consider the key features that each platform offers. Here’s a breakdown of some of the main differences between the two:


Hotmart offers a more flexible pricing model, allowing creators to set their own prices for their courses and earn up to 90% of the revenue. Thinkific offers more fixed pricing options, with a transaction fee for each sale made through the platform.


Thinkific offers more customization options for course creators, including customizable course templates, landing pages, and checkout pages. Hotmart, on the other hand, offers more limited customization options but does provide a user-friendly interface for creating and managing courses.

Marketing Tools:

 Hotmart offers a wide range of marketing tools and integrations, including affiliate programs, email marketing, and social media promotions. Thinkific also offers marketing tools such as email marketing and integrations with popular platforms like Mailchimp and Shopify.

When deciding between Hotmart and Thinkific, it’s important to consider which platform may be better suited for your specific needs as a course creator. Hotmart may be a better choice for those who want more flexibility in pricing and advanced marketing tools, while Thinkific may be a better fit for those who want more control over the customization of their courses and website. Ultimately, it’s up to the individual creator to decide which platform aligns best with their goals and preferences.


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Considerations When Choosing an Online Course Platform

When deciding between Hotmart and Thinkific, there are several factors to consider that can help you determine which platform is the best fit for your needs.

Target Audience: 

Who is your ideal audience and what are their preferences? Consider their demographic, language, location, and learning style. Thinkific is ideal for English-speaking learners, while Hotmart is available in several languages.

Course Content: 

Consider the type of content you’ll be teaching and the features needed to support it. Hotmart offers features for multimedia content like video, audio, and interactive lessons, while Thinkific is suitable for text-based courses.

Business Goals:

What are your business goals for your online course? Think about your pricing strategy, the size of your business, and your marketing needs. Hotmart may be a better choice for small business owners, while Thinkific is ideal for larger businesses.

By taking these factors into account, you can make an informed decision about which platform is the best fit for your business and online course.


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Hotmart and Thinkific are both popular online course platforms, each with their own unique features and advantages. When deciding which platform to use for your online course, it’s important to consider factors such as your target audience, course content, and business goals.

While Hotmart may be more suited for those looking for a more robust marketing and sales platform, Thinkific may be better for those who want more customization options and a stronger focus on course delivery.

Ultimately, the decision between Hotmart and Thinkific will depend on your individual needs as a course creator. By carefully evaluating your options and considering your specific goals and requirements, you can choose the platform that will best support the success of your online course.

We recommend that you weigh all factors before making your decision. Whichever platform you choose, we hope that this article has provided valuable insights into the similarities and differences between Hotmart and Thinkific.

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