Gumroad vs Thinkific


When it comes to selling digital products online or creating online courses, Gumroad and Thinkific are two popular platforms that many creators and entrepreneurs consider. In this article, we’ll compare Gumroad and Thinkific to help you decide which platform may be the better fit for your specific needs. Whether you’re a writer, artist, or educator, you want to find the platform that will help you achieve your goals and grow your business. So, let’s dive in and compare the features and benefits of Gumroad and Thinkific.


Features and Capabilities

Gumroad and Thinkific offer a range of features and capabilities to help creators build and sell their products. Let’s take a closer look at some of the most important ones:

Course Creation Tools:

Thinkific provides a comprehensive set of tools to help creators build and customize their courses. It includes a drag-and-drop course builder, customizable templates, multimedia support, and interactive features such as quizzes and surveys. On the other hand, Gumroad is primarily designed for digital product sales, so it doesn’t offer as many course creation features as Thinkific.

Multimedia Support:

Both platforms support a wide range of multimedia formats, including videos, images, audio, and PDFs. However, Thinkific provides more comprehensive multimedia support, allowing creators to embed multimedia content directly into their courses.

Payment Options:

Gumroad and Thinkific both offer flexible payment options, including one-time payments, subscriptions, and payment plans. However, Gumroad focuses more on selling digital products, so it doesn’t provide as many payment options as Thinkific.

E-commerce Functionality:

Gumroad is a more e-commerce-focused platform, providing robust features such as order management, shipping, and tax calculations. Thinkific, on the other hand, offers more limited e-commerce functionality, but it does provide integrations with third-party e-commerce platforms.

Marketing and Sales Tools:

Both platforms provide marketing and sales tools to help creators promote and sell their products. Thinkific offers a range of marketing tools, including email marketing, coupons, and affiliate programs. Gumroad provides similar tools, but it also has a built-in affiliate marketplace to help creators reach a wider audience.

Overall, both Gumroad and Thinkific offer a range of features and capabilities to help creators build and sell their products. The choice between the two ultimately depends on the specific needs of the creator and the type of product they want to sell.


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Pricing and Plans

When it comes to pricing, both Gumroad and Thinkific offer a range of plans to choose from. Here’s a breakdown of what each platform offers:


  • Free plan
  • Premium plan ($10/month + 3.5% + 30¢ per transaction)
  • Business plan ($25/month + 3.5% + 30¢ per transaction)


  • Free plan
  • Basic plan ($49/month)
  • Pro plan ($99/month)
  • Premier plan ($499/month)

Both platforms offer a free trial period for their paid plans, giving users the opportunity to test out their features and capabilities before committing to a plan.

Additionally, both Gumroad and Thinkific offer discounts and promotions from time to time, so it’s worth keeping an eye out for these deals if you’re considering either platform.

Overall, Gumroad may be the better option for those on a tight budget or who only need basic e-commerce functionality, while Thinkific may be more suitable for businesses and entrepreneurs who require a more robust course creation and marketing platform.


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User Experience and Ease of Use

User Interface and Design

When it comes to user interface and design, Gumroad has a more minimalistic and streamlined look, while Thinkific offers more customization options. Gumroad’s interface is easy to navigate, and the platform has a simple, modern feel. Thinkific, on the other hand, offers a range of customizable design options, allowing users to tailor the look and feel of their courses to their brand.

Course Creation and Management Process

Both Gumroad and Thinkific offer user-friendly course creation and management tools. Gumroad’s course builder is straightforward, with a drag-and-drop interface that makes it easy to create and organize course content. Thinkific’s course builder is more comprehensive, offering a range of options for customizing course content and creating engaging learning experiences.

Student Experience and Engagement

Both Gumroad and Thinkific offer engaging and interactive learning experiences for students. Gumroad offers a streamlined, mobile-optimized interface that makes it easy for students to access course content on the go. Thinkific offers a range of engagement tools, including quizzes, surveys, and multimedia content, to keep students interested and motivated throughout the learning process. Overall, both platforms offer a positive user experience, with intuitive navigation and engaging learning content.


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Customer Support and Resources

When it comes to choosing an e-learning platform, customer support and available resources are important factors to consider. In this section, we’ll compare the customer support and available resources of Gumroad and Thinkific.

Support Options and Availability

Both Gumroad and Thinkific offer support to their users, but the level of support available may differ. Gumroad provides customer support through email, while Thinkific offers email, live chat, and phone support to its users. Additionally, Thinkific offers priority support to its Pro and Growth plan users, ensuring that they receive faster response times.

Documentation and Resources

Both platforms offer extensive documentation and resources for their users. Gumroad provides an extensive knowledge base with detailed articles and tutorials, as well as a help center that covers a wide range of topics. Thinkific provides a comprehensive knowledge base, blog articles, and webinars to help users get started and make the most of the platform’s features.

Community and User Support

In terms of community and user support, both platforms have active user communities that offer support and advice. Gumroad has a community forum where users can ask and answer questions, while Thinkific has a Facebook group where users can interact with each other and the Thinkific team. Overall, both platforms offer ample resources and support to help users get the most out of their e-learning experience.


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Pros and Cons



  • User-friendly interface and easy-to-use course creation tools
  • Flexible payment options, including subscription and pay-what-you-want models
  • Built-in e-commerce functionality for selling digital products
  • Low transaction fees


  • Limited multimedia support for course content
  • Minimal marketing and sales tools
  • No built-in course completion certificates



  • Robust course creation and management tools, including multimedia support
  • Comprehensive marketing and sales tools, including email marketing and affiliate programs
  • Built-in e-commerce functionality with no transaction fees
  • Integration with over 1,500 third-party apps


  • Limited payment options compared to Gumroad
  • Higher pricing plans for advanced features
  • Steep learning curve for beginners

Overall, Gumroad is a great option for creators looking for an easy-to-use platform with flexible payment options. Thinkific, on the other hand, is more suitable for creators who need comprehensive course creation and marketing tools, as well as built-in e-commerce functionality.


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If you’re considering Gumroad or Thinkific for your course creation and sales needs, it’s important to weigh the pros and cons of each platform. Both platforms have unique features and strengths that make them suitable for different types of creators and businesses.

Thinkific is an excellent option for those looking for a robust course creation and management platform that offers advanced marketing and sales tools. On the other hand, Gumroad is ideal for those looking for a simple and streamlined platform to sell digital products, including courses.

Ultimately, the decision between Gumroad and Thinkific comes down to your specific needs and goals. Consider the features, pricing, user experience, and customer support options when making your decision. Whichever platform you choose, make sure to invest in quality content and marketing to drive success.

We recommend that you take advantage of free trials and demo sessions before making your final decision. Both platforms offer ample resources and support to help you create, market, and sell your courses successfully.

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