How to Create a Survey in Thinkific


Thinkific is a powerful platform that allows you to create, market, and sell online courses. Surveys are an essential tool for gathering feedback and improving the overall learner experience.

 In this article, we will explore how to create effective surveys in Thinkific to gather feedback from your learners and improve your online courses. By the end of this article, you will have a better understanding of the benefits of surveys in Thinkific and how to use them to enhance your course content.


Benefits of Surveys in Thinkific

Feedback is crucial to improving your online course content and creating a better learning experience for your learners. Surveys are an excellent way to gather feedback and insights from your learners. 

They help you understand what your learners like and dislike about your course content, how engaged they are with the course, and what improvements you can make. By using surveys in Thinkific, you can gather valuable feedback that can help you tailor your course content to meet the needs of your learners. Surveys in Thinkific have the following benefits:

  1. Improves learner engagement: Surveys can be a fun way for learners to engage with your course content and feel more connected to your course.
  2. Helps you understand your learners: Surveys give you insights into what your learners are thinking and feeling about your course content.
  3. Helps you identify areas for improvement: Surveys can help you identify areas where your course content is falling short or needs improvement.
  4. Provides valuable data for course development: Survey data can be used to guide your course development process and help you create more engaging and effective courses.

Creating a Survey in Thinkific

Creating a survey in Thinkific is a straightforward process that involves a few steps. By following the steps outlined below, you can create a survey that is tailored to your course content and the needs of your learners.

Step 1: Choose the right survey type

Before you start creating a survey, you need to decide whether you want to create a quiz or a survey. A quiz is a type of survey that includes questions with right or wrong answers, while a survey includes questions that require subjective answers. Choose the type of survey that best fits your needs.

Step 2: Customize survey settings and options

Thinkific offers a variety of customization options that allow you to create a survey that meets your specific needs. These options include adding questions, choosing question types, and setting up survey logic. You can also customize survey settings such as the number of attempts allowed and whether learners can skip questions.

Step 3: Create and add questions

Once you have customized your survey settings, you can start adding questions. Thinkific offers a range of question types, including multiple-choice, true or false, and open-ended questions. You can also add images or videos to your questions to make them more engaging.

Step 4: Preview and test your survey

Before you publish your survey, it’s essential to preview and test it to ensure that it works correctly. Thinkific provides a preview mode that allows you to view your survey as a learner would and make any necessary changes.

Step 5: Publish your survey

Once you are satisfied with your survey, you can publish it to your course. Your learners will be able to access the survey from their course dashboard and provide feedback to help you improve your course content. By following these steps, you can create a survey in Thinkific that is customized to your needs and helps you gather valuable feedback from your learners.


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Designing Effective Survey Questions

Designing effective survey questions is crucial to gathering useful feedback from your learners. Poorly designed questions can lead to ambiguous or misleading responses, making it difficult to draw accurate conclusions. By following the tips outlined below, you can create survey questions that are clear, concise, and effective.

Keep questions short and simple

Long, complex questions can be confusing for learners and lead to inaccurate responses. Keep questions short and straightforward, focusing on one topic at a time.

Use closed-ended questions

Closed-ended questions, such as multiple-choice or true or false questions, are easier for learners to answer and provide more accurate data than open-ended questions.

Avoid leading or biased questions

Leading or biased questions can influence learners’ responses and lead to inaccurate data. Make sure that your questions are neutral and unbiased.

Use Likert scales

Likert scales are a popular way to measure attitudes or opinions. They allow learners to rate a statement on a scale from “strongly agree” to “strongly disagree.”

Test questions before sending the survey

Before sending out your survey, test your questions on a small group of learners to ensure that they are clear, concise, and effective.

By following these tips, you can create survey questions that provide you with valuable insights into your learners’ attitudes, opinions, and engagement with your course content. Remember to keep questions short, use closed-ended questions, avoid leading or biased questions, use Likert scales, and test your questions before sending out your survey.


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Distributing Surveys to Learners in Thinkific

How to distribute surveys to learners in Thinkific

After creating your survey in Thinkific, the next step is to distribute it to your learners. Here are some best practices to follow when distributing surveys:

Send out the survey at the right time

Timing is important when it comes to surveying completion. Make sure to send out your survey when your learners are most likely to complete it, such as after completing a course module.

Use email notifications

Thinkific allows you to send email notifications to your learners when a survey is available. This can help to increase completion rates.

Offer incentives

Offering incentives, such as a certificate of completion or a discount on a future course, can encourage learners to complete your survey.

Follow up with non-responders

If learners haven’t completed the survey after a certain amount of time, send them a follow-up email to remind them to do so.

By following these best practices, you can increase your survey completion rates and gather more useful feedback from your learners.

Strategies for following up on survey responses

When it comes to following up on survey responses, there are a few strategies you can use:

Thank learners for their feedback

It’s important to show your learners that you appreciate their feedback. Thank them for taking the time to complete the survey and let them know that their feedback will be used to improve the course.

Analyze the data

After collecting survey responses, take the time to analyze the data and identify key trends or areas for improvement.

Make changes based on feedback

Use the feedback you receive to make changes to your course content or delivery. Let learners know that you have taken their feedback into account and have made changes accordingly.

By distributing surveys effectively and following up on responses, you can gather valuable feedback that will help you to improve your course and increase learner engagement.


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Analyzing Survey Results in Thinkific

After you’ve distributed your survey to learners, it’s time to analyze the results. Here’s how to view and analyze survey results in Thinkific:

How to view and analyze survey results in Thinkific

You can view survey results for each individual learner or for the entire group in Thinkific. The results are presented in an easy-to-read format, with graphs and charts to help you visualize the data.

Tips for interpreting survey data

Interpreting survey data can be challenging, but there are some best practices to keep in mind. Look for patterns and trends in the data, and consider the context in which the survey was taken. It’s also important to keep an open mind and be willing to make changes based on the feedback you receive.

Strategies for using survey results to improve your course

Once you’ve analyzed your survey results, it’s time to put that feedback into action. Use the data to identify areas where your course could be improved, and make changes accordingly. You can also use the feedback to create new content or adjust your teaching approach to better meet the needs of your learners. Remember, surveys are a valuable tool for continuous improvement in online course creation, so be sure to take advantage of the insights they provide.


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In conclusion, surveys are an essential tool for any online course creator looking to improve learner engagement and course quality. In this article, we’ve explored the benefits of surveys in Thinkific, how to create effective survey questions and strategies for distributing and analyzing survey results. 

By incorporating surveys into your online course creation process, you can gain valuable insights into your learners’ needs and preferences, which can ultimately lead to a better learning experience. So, don’t hesitate to use surveys in Thinkific to improve your online course today!

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