Coursera VS Thinkific


Online learning has become increasingly popular in recent years, and platforms like Thinkific and Coursera have played a major role in this growth. 

This article will provide an overview of Thinkific and Coursera, their background, features, and target audience, as well as a comparison of the two platforms. We will also highlight the pros and cons of each platform and provide recommendations for potential users. 

Whether you are an individual looking to learn a new skill or an organization looking to create and deliver online courses, this article will help you better understand Thinkific and Coursera, and how they can meet your needs.


Background on Thinkific

Thinkific Definition and Description: 

Thinkific is an all-in-one platform for creating, marketing, and selling online courses. It provides users with a range of tools and features to help them create, publish, and manage their courses with ease. 

Thinkific offers a simple and intuitive platform that enables users to create engaging and interactive courses that students from anywhere in the world can access.

Thinkific Features and Capabilities: 

Thinkific provides a wide range of features and capabilities to help users create, publish, and manage their online courses. Some of the key features include

  1. Course creation and customization tools: Thinkific provides users with a range of tools and resources to help them create and customize their courses, including a drag-and-drop course builder, multimedia support, and the ability to create quizzes, assessments, and other interactive elements.
  2. Marketing and sales tools: Thinkific provides users with tools to help them market and sell their courses, including email marketing automation, affiliate marketing, and a built-in sales page.
  3. Student management and analytics: Thinkific provides users with tools to help them manage their students and track the performance of their courses, including a student dashboard, progress tracking, and real-time analytics.

Thinkific Target Audience: 

Thinkific is designed for a wide range of users, including individuals, businesses, and organizations. It is particularly well-suited for course creators who are looking for a simple and effective platform to create, market, and sell their courses. 

Whether you are a teacher, trainer, or subject matter expert, Thinkific can help you reach your target audience and deliver your courses to students worldwide.


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Background on Coursera 

Coursera Definition and Description 

Coursera is a massive open online course (MOOC) provider that offers courses, certifications, and degrees from top universities and organizations around the world. Founded in 2012, Coursera has since become a leader in online education, offering a vast range of subjects and topics to learners worldwide.

Coursera Features and Capabilities

  • Offers courses, certifications, and degrees from top universities and organizations
  • Have a vast range of subjects and topics to choose from
  • Provides flexible and accessible online learning options
  • Offers online assessments and peer-reviewed assignments
  • Allows for collaboration with classmates and instructors through discussion boards and projects
  • Provides support for students through discussion forums and help center.

Coursera Target Audience

Coursera’s target audience is anyone who is looking for a flexible and accessible way to learn, from working professionals looking to upskill to students seeking to advance their education. With a wide range of subjects and topics, Coursera appeals to a broad audience who wants to expand their knowledge, explore new career paths, or simply pursue their personal interests.


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Comparison of Thinkific and Coursera 

Course Offerings and Content

  • Both platforms offer a wide range of courses in various fields, including business, technology, and design.
  • Coursera has partnerships with top universities and organizations, offering access to a large selection of high-quality courses.
  • Thinkific provides more options for course creators to host and sell their own courses, making it a good choice for independent course creators.

Course Creation and Customization

  • Coursera provides a range of tools and resources to help course creators create and publish their courses, but it also has stricter guidelines on course content.
  • Thinkific offers more flexibility and control for course creators, allowing them to customize the look and feel of their courses as well as create their own pricing and marketing strategies

Marketing and Monetization

  • Both platforms provide options for monetizing courses, but the specifics of monetization can vary.
  • Coursera has a wider reach and a large user base, making it easier for courses to reach a wider audience.
  • Thinkific provides more control for course creators in terms of pricing and marketing strategies, making it a good choice for those looking to maximize profits. 

User Experience and Accessibility

  • Coursera has a well-designed platform that is user-friendly and easy to navigate.
  • Thinkific also provides a smooth user experience, with a range of features designed to help users learn and engage with course content effectively.
  • Both platforms are accessible from anywhere with an internet connection, allowing users to learn at their own pace.



When it comes to pricing, both Thinkific and Coursera offer a range of options to fit different needs and budgets.

Thinkific pricing 

Thinkific offers four pricing plans, starting with a free plan and going up to a high-tier plan for established businesses. The free plan allows users to create up to three courses, while the higher plans offer more advanced features such as white-labeling, advanced pricing options, and the ability to create memberships and bundles. Thinkific’s paid plan starts at 

Coursera pricing 

Coursera operates on a freemium model, where courses are offered for free, but users have to pay to receive a certificate upon completion. They also offer a subscription model called Coursera Plus, which gives users unlimited access to over 7,000 courses and specializations. Coursera Plus costs $399 annually.


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Pros and Cons of Thinkific and Coursera

In this section, we will take a closer look at the advantages and disadvantages of both Thinkific and Coursera as eLearning platforms. This information will be useful for those who are trying to decide between the two platforms and want to make an informed decision.

Advantages and Disadvantages of each platform

  • Thinkific:
    • Pros:
      • Easy to use course creation and customization tools
      • Flexible monetization options, including one-time payments, subscriptions, and memberships
      • Comprehensive features for course marketing and promotion
      • Customizable user experience with themes, branding, and student portals
    • Cons:
      • Limited course offerings compared to Coursera
      • Less comprehensive resources for data analysis and course performance tracking
      • May require additional tools or plugins to fully maximize the platform’s capabilities
  • Coursera:
    • Pros:
      • Extensive course offerings from top universities and institutions
      • Comprehensive analytics and performance tracking tools
      • A large community of learners and instructors
    • Cons:
      • Less flexible monetization options, with primarily subscription-based model
      • Limited customization options for course creation and branding
      • Higher costs associated with using the platform


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In conclusion, both Thinkific and Coursera have their own unique features and capabilities, making them suitable for different types of users. Thinkific is a great option for those looking to create and sell their own courses, while Coursera is better for those looking to take courses from well-known institutions and obtain certifications.

When it comes to pricing, Thinkific offers a more affordable option for those just starting out, while Coursera offers the advantage of being able to take courses for free, with the option to pay for certification.

Ultimately, the choice between Thinkific and Coursera will depend on the needs and goals of the user. It is important to consider factors such as course offerings, customization, marketing and monetization, user experience, and accessibility, as well as pricing.

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