How to Connect Abandoned Thinkific Cart to Convertkit


Connecting abandoned carts in Thinkific to ConvertKit can help you increase conversions and revenue by automating your email marketing. When a student abandons their cart, you can use ConvertKit to automatically send targeted follow-up emails to encourage them to complete their purchase. In this article, we’ll show you how to connect abandoned cart in Thinkific to ConvertKit in just a few easy steps.


Setting up Abandoned Cart Recovery in Thinkific

Abandoned cart recovery is a powerful feature in Thinkific that allows you to automatically follow up with students who have left items in their cart but haven’t completed the purchase. This feature can help you increase sales and revenue by reminding students about the courses they are interested in. Here’s how to set it up:

  1. Log in to your Thinkific account and go to the “Settings” section.
  2. Click on “Checkout & Payment.”
  3. Scroll down to “Abandoned Cart Recovery” and toggle the switch to enable it.
  4. Set the time delay for sending the first reminder email after a cart has been abandoned. You can also choose how many reminder emails you want to send and set the timing for each one.
  5. Customize the content of your reminder emails to encourage students to complete their purchases.
  6. Save your settings, and you’re ready to go.

Setting up ConvertKit Integration in Thinkific

Thinkific offers an integration with ConvertKit that allows you to automatically add students who have abandoned their carts to a designated ConvertKit list. This integration can be easily set up by following these steps:

  1. Log in to your Thinkific account and navigate to the Integrations tab.
  2. Find ConvertKit in the list of available integrations and click on the Connect button.
  3. Enter your ConvertKit API key and Secret API key in the fields provided.
  4. Choose the ConvertKit list where you want to add students who have abandoned their carts.
  5. Map the appropriate fields between Thinkific and ConvertKit.
  6. Save your settings, and you’re done!

With this integration, you can now target these students with targeted email campaigns to encourage them to complete their purchases.


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Mapping Abandoned Cart Fields in ConvertKit

After setting up abandoned cart recovery in Thinkific and integrating with ConvertKit, it is necessary to map the abandoned cart fields in ConvertKit to ensure that the right information is collected and stored in your email list. This step is essential for creating effective email campaigns that target the right audience.

To map abandoned cart fields in ConvertKit, follow these steps:

  1. Log in to your ConvertKit account and navigate to the “Forms” section.
  2. Create a new form and select “Abandoned Cart” as the trigger.
  3. Customize the form fields to match the abandoned cart fields in Thinkific, including the customer’s name, email, cart total, and other relevant information.
  4. Save the form and copy the form code.
  5. In Thinkific, navigate to the “Integrations” section and select “ConvertKit.”
  6. Paste the form code into the appropriate field and click “Save.”
  7. Test the integration to ensure that abandoned cart data is being collected and stored in your ConvertKit account.

By mapping abandoned cart fields in ConvertKit, you can create targeted email campaigns that encourage customers to return to their abandoned carts and complete their purchases.

Setting up ConvertKit Automations for Abandoned Cart Recovery

Once you have successfully integrated Thinkific with ConvertKit and mapped the abandoned cart fields, you can set up ConvertKit automations to recover abandoned carts.

Create automation in ConvertKit

  1. Navigate to Automations and click on “New Automation”
  2. Select “Visual Automations” and choose “Start from Scratch”

Set the trigger

  1. Click on “Trigger” and select “Form is submitted”
  2. Select the form for abandoned carts

Add conditions (optional)

  1. f you want to add conditions, click on “Condition” and set the criteria for triggering the automation

Add action

  1. Click on “Action” and select “Add/Remove Tag”
  2. Select the tag you want to apply to the contacts who abandon their carts
  3. Optionally, you can send a follow-up email or a series of emails to encourage them to complete the purchase

Save, and activate the automation

  1. Click on “Save” and “Activate” to start the automation

By setting up ConvertKit automations for abandoned cart recovery, you can remind your potential customers about their abandoned cart and offer incentives or discounts to encourage them to complete the purchase. With ConvertKit’s powerful automation features, you can create personalized and effective email campaigns that can help you recover lost sales.


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Testing the Integration

Before you launch your course, it’s crucial to test the integration between Thinkific and ConvertKit to ensure that everything is working correctly.

To test the integration, you can add a product to your cart on your Thinkific site and then abandon the cart. Wait a few minutes, and then check your ConvertKit account to see if the abandoned cart information has been captured and processed correctly.

If you encounter any issues during testing, the first step is to double-check that you have followed each step of the integration setup process correctly. You can also refer to Thinkific and ConvertKit’s support resources for troubleshooting tips and guidance.


In conclusion, integrating Thinkific’s abandoned cart recovery with ConvertKit can greatly benefit online course creators by allowing them to efficiently recover lost sales and improve their email marketing efforts. By following the step-by-step guide outlined in this article, course creators can easily set up and test the integration between the two platforms.

Remember, it is essential to ensure that the abandoned cart fields are correctly mapped in ConvertKit and to set up the proper automations to ensure that emails are sent out promptly and efficiently. With this integration in place, online course creators can recover lost sales and build stronger relationships with their audience.

For further resources and support, both Thinkific and ConvertKit offer extensive knowledge bases and customer support to assist in the integration process.


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